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Minilytics: Facebook analytics, offering better insight

As Facebook has become a mainstream tool for businesses, time is better served when companies actually have better insight into their audience.

facebook analytics

facebook analytics

Minilytics: Facebook analytics for businesses

Social media is important to any modern business. There is an expectation that businesses have a website and an online presence, and businesses, of course, want to be accessible to their target market. Facebook is a major part of that, at least for now. But many businesses, especially small businesses, aren’t sure how to use Facebook in a way that is most advantageous to them, with the least amount of time and money. But Minilytics is hoping to change that by providing businesses Facebook analytics and tips that can help them reach more of their fans and other Facebook users.

Minilytics will analyze the last hundred posts you made and then compile analytics on those Facebook users they reached, giving you a fresh and unique look at your fans’ demographics. These analytics are to help those businesses who aren’t quite sure who they’re reaching, who they should be targeting, or how or when to reach out to their fan base. While businesses can find basic answers to these questions on countless web pages, the truth is that every company’s fan base is unique. General answers just don’t cut it anymore. And that’s why Minilytics provides its users with detailed information that they can use to implement new methods and social media strategies.

Your experiences with Minilytics will be different than the next user. Users can go in and choose which questions they want Minilytics to answer, meaning the analytics you receive are a specific answer to one of your questions, whether that’s how many fans actually see your posts or what time of day are your fans the most responsive.

While Minilytics is limited in its scope and analytic abilities, it’s free. If you want more analytical power when it comes to your Facebook efforts, you can upgrade to another program. But Minilytics may be a good tool for the small business with limited funds and the need for a social media overhaul. Minilytics puts the power back in the hands of the small business. It’s one way professionals can make the most of Facebook’s limiting and constraining new policies and practices without having to dole out additional money for results.

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Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.



  1. Joe Loomer

    December 20, 2012 at 10:39 am

    Does it work with all browsers?
    Navy Chief, Navy Pride

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