Connect with us

Social Media

New stats about social media users that you might not know

As social media continues to evolve, so does the analysis into its impact on our lives. Here are some of the best statistics from a recent survey.

Published

on

social-media-device

Social media use is always changing

Social media is its own beast, constantly changing and evolving, with new networking sites popping up by the handful. Because of society’s every increasing reliance on networking sites, Pew Research Center began and continued tracking our social media usage in 2005.

One of the most surprising statistics to come of this research is how popular social media has become with senior adults. 35 percent of Americans 65 and older use a social network, which is up from 11 percent in 2010 and 2 percent in 2005.

bar
Not such a surprise, 90 percent of young adults, ages 18-29, use social media. In 2005, 12 percent of young adults already subscribed to the new trend.

Gender, income, and education

In terms of gender, there does not seem to be much of a percentage gap. 68 percent of all women use social media, while 62 percent of all men do.

Household income does seem to affect social networking usage. 56 percent of those in households earning less than $30,000 per year use social media, compared to 4 percent in 2005. 78 percent of households earning $75,000 per year use social media, compared to 12 percent in 2005. That is a vast and obvious difference that cannot go unnoticed.

More statistics that deserve callouts pertain to education. 54 percent of Americans with high school diplomas or less use social networks, 70 percent of those with some college education do, and 76 percent of college graduates use social media. In 2005 they used social networks 4, 8 and 12 percent respectively.

Race, location, and growth

In terms of racial groups in 2005, 6 percent of African Americans, 7 percent of whites, and 10 percent of Hispanics used social networks. In 2015, 56 percent of African Americans, 65 percent of whites and 65 percent of Hispanics use social media.

As from the beginning, rural residents continue to lag behind in their use of social networking sites. 58 percent of rural residents use social media, compared to 68 percent of suburban residents, and 64 percent of urban residents. These numbers are up from 5 percent, 7 percent, and 9 percent respectively in 2005.

As social media continues to grow and change, researchers will continue to track America’s networking usage and what it says about our communities, social classes, and our country.

#TheMoreYouKnow

Staff Writer, Abigail White is a wordsmith who hails from the Deep South, having graduated with a degree in Journalism from Auburn University. She is usually reading three books at once, loves history, sarcasm, and arguing over the Oxford comma.

Social Media

Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.

Published

on

food delivery facebook

Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

Continue Reading

Social Media

Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.

Published

on

mid-roll

In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

Continue Reading

Social Media

Will Facebook’s Bonfire be a hit or go up in flames?

(SOCIAL MEDIA) Facebook secretly launched a group chat app that they secretly copied from a super small company. Lots of secrets.

Published

on

bonfire facebook

As we well know, big social media and social messaging companies have a tendency to rip each other off. We’ve seen Instagram rip off Snapchat, another big player in the space.

However, what happens when a big player copies a young upstart?

Facebook appears to be doing just that. The social media giant announced a standalone group video chat app called Bonfire in July of this year. After testing, that app is now available in the Denmark App Store.

“Bonfire bears a striking resemblance to Houseparty.”

Both apps enable multi-party video chatting, complete with video effect filters (much like Snapchat). Facebook has their app synced with the Messenger feature to let potential participants know when they’ve been added to a chat. Bonfire also lets you capture snapshots of the video chat.

So, why does Facebook want to copy this startup so badly? Because the concept is a hit.

Back in 2016, Houseparty was the 7th highest ranking free app in Apple’s App store. Additionally, the app has been shown averaging a million downloads in the last 6 months. Facebook is in the business of building community, per their mission statement, and this concept is a growing epicenter of social community and interaction.

That also makes Houseparty and Bonfire a great tool for reaching a younger consumer audience more directly.

While a live event on Facebook or Instagram makes for a great general broadcast, these apps could be a great way to offer exclusive experiences to certain customers.

Imagine, if you will, the thrill of 6 fans winning a content to have a private show streamed to them by their favorite artist, followed by a Q+A session? Or, imagine a pop culture brand like The AV Club hosting an interactive discussion with fans dissecting the latest episode of Game of Thrones?

If those examples feel a little too big for you, then imagine a group of restaurant employees hosting a live discussion in several different chat rooms soliciting feedback on all parts of the experience?

The bigger point is, that level of intimacy and exclusivity works well on this platform.

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories