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Pinterest versus alternative 20Blinks



What is 20Blinks?

Visual bookmarking has taken the internet by storm and there are a variety of ways to share your favorite web finds visually, with Pinterest among the fastest growing options. In a gutsy move, has proclaimed that they are “more high end” than Pinterest, although at first glance it is a Pinterest clone.

When asked what separates the two, 20Blinks was not shy to make the following comparisons (in their own words):

  • 20blinks: Collections – Views with multi format objects/items anything you find on the web, products, videos from Youtube, Vimeo, Images from Facebook, Movies from, even Tracks!
  • Pinterest: Pinboards with basically one format: images. Special category with Youtube videos.
  • 20blinks: automatic login for anyone with Facebook or Twitter account
  • Pinterest: login by invitation only
  • 20blinks: 16-36. young trendy male and female. edgy, artistic, academic, sneakers, contemporary, watches,  expressive.
  • Pinterest: 25-44. female. very female. home, cooking, wedding, valentine, mini cakes, high heels, dresses
  • 20blinks: Nike, Converse, H&M, Adidas, Diesel, iMac, MacBook Pro, Rolling Stone, Cosmopolitan, Ford Explorer, Volkswagen Blue Motion range, Audi, Starbucks, MTV, ESPN, Coca Cola Classic, Red Bull, Heineken, Mountainbike, Snowboarding, (Kite-)Surfing
  • Pinterest: Elegance, Elle, Calvin Klein, Hugo Boss, Gucci, La Perla, Sony Vaio, iPad, Ford Edge, Toyota Prius, Mercedes, Bagels and Beans, CNN, Sprite Light, Diet Coke, Corona Light, Citybike, Skiing, Sailing
  • 20blinks Views (user collections) examples: Like that style – Urban Exploring – Must Watch: Classic Movies – Been there – Outdoor Watches- Epic Shit- Must Read Books- Hot Gadgets- Cool Live Photography- Fashion week
  • Pinterest Pinboards: For the Home – Pools – Classroom crafts – Wedding Ideas – Recipes – Hair and Beaty – Gardening – Kids – Pets
  • 20blinks: Best kept secret from Amsterdam Europe, alpha launch June 2011 at TechCrunch NY, beta december 2011
  • Pinterest: Just started to get the recognition they deserve, “the latest social media darling”, launch early 2011

Seeing some of the differences outlined in detail, what do you think of 20Blinks?

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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  1. alex

    January 25, 2012 at 2:44 am

    Both great sites, but im sticking with for the simple reason of its smart auto-description when im posting. hands down the most useful feature of any of the social discovery sites.

    anyone that really "pin" or "blink" any significant amount of content to these sites will understand how tiring it is to type in "couch" a dozen times. in the long run it's going to simply wear people out.

  2. jvosborne

    January 26, 2012 at 12:35 am

    Hey Tara-
    I read AG every posting (or at least file them until I have time.)
    My first time to respond, please keep confidential. Pinterest vs. 20 Blinks

    Been totaly addicted to for a short while. It is like looking through a 1,000 magazines without buying anything. I would be ashamed to admit how much time I have spent on creating my boards. It is like a footprint of myself

    All being said, there are super great design and home ideas. I have started desisn portfolios on houuz (whatever) which I think is the Linked In of Pinterest. Not convienced,yet.

    20 Blinks is youngs person /college = my space trash. The landing page was collegiate and there is no way I could build pages there and / or send me clients. I will take the bridesmade spin for now!

    Hope this helps.

  3. Geoff Simon

    January 26, 2012 at 1:00 pm

    Good point, it is a hassle if you post a lot. I don't know if in the long run having an auto-description generated will really make a difference though. I am sure Pinterest has heard about the tediousness of having to write descriptions, it's not that hard to build something that pulls autogenerated descriptions from image sources. They just need to add this feature in moving forward. In other words, it's not something that really gives them a competitive advantage if it can be easily duplicated. But for now, as it stands, people joining one site or the other, this might be a deciding factor for them, or they might just go with wherever their friends go too 🙂

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Zillow launches real estate brokerage after eons of swearing they wouldn’t

(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.



zillow group

Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.

Whoa, big huge yawn-inducing shocker, y’all.

We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).

Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.

Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.

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We watched The Social Dilemma – here are some social media tips that stuck with us

(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.



Neon social media like heart with a 0

Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.

The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.

Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)

One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.

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  2. Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
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WeChat ban blocked by California judge, but for how long?

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WeChat app icon on an iPhone screen

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“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.

WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.

The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”

This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.

Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”

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