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Pinterest versus alternative 20Blinks

What is 20Blinks?

Visual bookmarking has taken the internet by storm and there are a variety of ways to share your favorite web finds visually, with Pinterest among the fastest growing options. In a gutsy move, has proclaimed that they are “more high end” than Pinterest, although at first glance it is a Pinterest clone.

When asked what separates the two, 20Blinks was not shy to make the following comparisons (in their own words):

  • 20blinks: Collections – Views with multi format objects/items anything you find on the web, products, videos from Youtube, Vimeo, Images from Facebook, Movies from, even Tracks!
  • Pinterest: Pinboards with basically one format: images. Special category with Youtube videos.
  • 20blinks: automatic login for anyone with Facebook or Twitter account
  • Pinterest: login by invitation only
  • 20blinks: 16-36. young trendy male and female. edgy, artistic, academic, sneakers, contemporary, watches,  expressive.
  • Pinterest: 25-44. female. very female. home, cooking, wedding, valentine, mini cakes, high heels, dresses
  • 20blinks: Nike, Converse, H&M, Adidas, Diesel, iMac, MacBook Pro, Rolling Stone, Cosmopolitan, Ford Explorer, Volkswagen Blue Motion range, Audi, Starbucks, MTV, ESPN, Coca Cola Classic, Red Bull, Heineken, Mountainbike, Snowboarding, (Kite-)Surfing
  • Pinterest: Elegance, Elle, Calvin Klein, Hugo Boss, Gucci, La Perla, Sony Vaio, iPad, Ford Edge, Toyota Prius, Mercedes, Bagels and Beans, CNN, Sprite Light, Diet Coke, Corona Light, Citybike, Skiing, Sailing
  • 20blinks Views (user collections) examples: Like that style – Urban Exploring – Must Watch: Classic Movies – Been there – Outdoor Watches- Epic Shit- Must Read Books- Hot Gadgets- Cool Live Photography- Fashion week
  • Pinterest Pinboards: For the Home – Pools – Classroom crafts – Wedding Ideas – Recipes – Hair and Beaty – Gardening – Kids – Pets
  • 20blinks: Best kept secret from Amsterdam Europe, alpha launch June 2011 at TechCrunch NY, beta december 2011
  • Pinterest: Just started to get the recognition they deserve, “the latest social media darling”, launch early 2011

Seeing some of the differences outlined in detail, what do you think of 20Blinks?

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



  1. alex

    January 25, 2012 at 2:44 am

    Both great sites, but im sticking with for the simple reason of its smart auto-description when im posting. hands down the most useful feature of any of the social discovery sites.

    anyone that really "pin" or "blink" any significant amount of content to these sites will understand how tiring it is to type in "couch" a dozen times. in the long run it's going to simply wear people out.

  2. jvosborne

    January 26, 2012 at 12:35 am

    Hey Tara-
    I read AG every posting (or at least file them until I have time.)
    My first time to respond, please keep confidential. Pinterest vs. 20 Blinks

    Been totaly addicted to for a short while. It is like looking through a 1,000 magazines without buying anything. I would be ashamed to admit how much time I have spent on creating my boards. It is like a footprint of myself

    All being said, there are super great design and home ideas. I have started desisn portfolios on houuz (whatever) which I think is the Linked In of Pinterest. Not convienced,yet.

    20 Blinks is youngs person /college = my space trash. The landing page was collegiate and there is no way I could build pages there and / or send me clients. I will take the bridesmade spin for now!

    Hope this helps.

  3. Geoff Simon

    January 26, 2012 at 1:00 pm

    Good point, it is a hassle if you post a lot. I don't know if in the long run having an auto-description generated will really make a difference though. I am sure Pinterest has heard about the tediousness of having to write descriptions, it's not that hard to build something that pulls autogenerated descriptions from image sources. They just need to add this feature in moving forward. In other words, it's not something that really gives them a competitive advantage if it can be easily duplicated. But for now, as it stands, people joining one site or the other, this might be a deciding factor for them, or they might just go with wherever their friends go too 🙂

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