The era of social proof: reputation management
Your professional reputation is an essential part of building your business and your clientele. Without a stellar and stable reputation, your business dealings can falter or become weak. While ample emphasis is placed on tips and advice on building your professional reputation, a less emphasized topic is how to know when you’ve created and maintained a reputation that speaks more about you than you could ever say yourself. That’s where PROskore comes into play.
PROskore, similar to Klout, measures your professional reputation by your social media influence and interaction and by three main scoring factors, which is unique to PROskore:
1. Your real-life professional résumé
2. Your social networking influence
3. The connections you make on PROskore
Key differences with PROskore’s system
PROskore has some key differences to what Klout offers its users and non-users alike. According to PROskore’s website, “Klout is designed to help advertisers generate business. PROskore is designed to help professionals like you generate business. Klout scoring is based entirely on your social media influence. PROskore scoring is based on multiple factors… Klout is not for networking. PROskore is built for networking and generating you business.” PROskore takes Klout’s well-known concept to a whole new level by offering a usefulness that can lift your business to a higher plane so you can surpass your competition.
With membership over 200k, PROskore’s goal is to provide every professional throughout the world with an accurate and worthwhile ranking, redefining the way society views, responds, and interacts with professionals. But PROskore is more than just providing a viewable profile to like-minded professionals and the curious consumer.
When you create a PROskore account and profile, you have the option to not only list and discuss your own services, but you can also list services and skills you’re looking to contract for projects or on a long-term basis. Once you have that set up, PROskore will send you leads based on your preferences and what you’re looking for in other professionals. It’s a true professional networking tool.
The basic account is free. However, they do offer a membership plan that gives you access to increased business opportunities and leads. But you don’t need a paid membership to reap the professional benefits. And the higher score you have, the more leads PROskore will send right to your inbox.
Quick video intro by the company:
The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

Bill Jula
April 10, 2012 at 9:20 am
Hi Charlene – Thanks for the coverage. Very well written and to the point.
Mike from Carmel
April 11, 2012 at 9:28 am
This actually seems like it has the potential to be somewhat useful. I would think getting leads, however, would depend on how many users the site can attract.