Which Flavor Are You?
Flavor One: Don’t give your data to Active Rain (localism) Trulia, Zillow, et al. Never sell the soul of the industry by adding value to big media site forums because at the end of the day, you’re trumping your own SEO efforts by placing a middle man between you and a phone call, Google search engine result, and potential client.
Flavor Two: Be in as many places as you can be, expose your name, links, and branding in any online form willing to accept your information. Make yourself as open to opportunity as possible in order to get the worm- be the early bird.
Flavor one has some great points, as the consumer is desperately seeking knowledge and affirmation of decisions swirling around in the home buying brains. The lust of a hot deal sends them seeking answers from strangers on the internet as opposed to calling you first- they want to know what you know before they’ve even asked you the question, right? So why wouldn’t I want my site to be the first result in a search engine search over Active Rain, Trulia or Zillow?
Flavor two seems valid as well that if the consumer is looking for answers online anyway, there might be a higher likely hood that they could possibly choose me if I’m first! I may not own the content I submit, but a closing is a nice result for an hour or two a week, right? If I’m part of the result on Zillow, Activerain or Trulia, then technically, I’ve won, right?
Bitter or Sweet?
Between the flavors is a nice hint of bitter and sweet, a kind of unknown flavor that leaves you wondering which it is. I personally can make an argument either way, I can see both sides of this coin, but I’m often left scratching my head over the common reality that just because you have standards one way or the other doesn’t mean others will follow. I mean, who cares about your morally principled social media etiquette when I’ve got to feed my wallet? Just because you won’t sell in a social media space, or send a post card, or canvas neighborhoods, doesn’t mean I or your competitor won’t.
So I’m wondering, which flavor are you and why? Is it true that whomever chooses the other flavor is as dead as a dinosaur?