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RoomGroove is eHarmony for roommates

Not even three months old yet, RoomGroove has already attracted the interest of big names in multifamily and takes a much needed creative approach to the roommate search sector, using modern technologies.

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RoomGroove, ambitious real estate startup

Less than 90 days old, RoomGroove has launched to match roommates more effectively and crushing the need for multifamily management to spend inefficiently on expensive lead generation tools that are outdated. The company currently operates in Austin and is focused on procuring their own content and listings, currently porting in information from Capstone, the Gables, and other luxury apartment communities.

The key ingredient to RoomGroove is the social interaction offered before people lease. But that already exists you say, and you’re wrong. Yes, there are roommate search sites in existence that allow you to reach out to potential roommates, but RoomGroove actually uses the Facebook and LinkedIn APIs to find commonalities between potential roommates quantifying their compatible before they ever even connect.

It’s like eHarmony for renters, and the young founders are confident not only that their service fills a need for roommates, but also for landlords. Many multifamily properties spend a great deal of time and money on social media, which typically is focused on resident retention, but RoomGroove allows them to focus on potential leads and improve conversion, which is one of their key goals.

Additionally, in a climate of rising rents, landlords have the added benefit of what RoomGroove calls their “special sauce,” which is to help potential renters to find each other and rent a bigger unit, particularly when people find they can’t afford a one bedroom alone. We predict multifamily properties will want to partner with this startup to have them as an option to suggest immediately upon lack of income qualification or lack of availability for single units.

What’s next for RoomGroove?

As with any startup, they are constantly tweaking and improving their offering. The company tells AGBeat that they will be expanding to new markets and will have a presence in San Francisco and New York by March 9th.

One of the company’s future features that piqued our attention is that they’re currently developing an app that allows users to set up a quick profile and check in at a property which instantly notifies anyone else that has also checked in. It’s like instant gratification and could potentially lead to apartment reservations before the person even leaves the leasing office. RoomGroove makes renting social in a unique way by adding a dash of eHarmony with a bit of FourSquare.

The company can be seen at the SXSW VC Fast Pitch at 3:30 on March 9th in the Startup Village (4th floor of the Austin Hilton), where they could land the interest of some pretty influential investors.

How RoomGroove came to fruition

In early 2011, 22 year old Elliot Counts left college and got his real estate license, finding a gig consulting with multifamily management and was immediately struck by all of the money wasted on expensive lead generation models which charged for leads, with half of the leads he was seeing not even fitting the property’s needs. But they had to pay anyhow.

In response to the waste he witnessed first hand, Counts sought to help the industry, so dreamed up the eHarmony model for roommates.

Commercial real estate agent Graham Sparrow joined as Counts’ Co-Founder and Chief Operating Officer and in January 2012, they brought on their developer Bain Mullens who became their Chief Technology Officer and whipped up their first product, a feat by any standards. Less than three months in, they’re already turning heads.

With some money behind them, it would be interesting to see the potential of the company to not only go national but to solve some of the real pain points not only for renters but of landlords, bringing concurrence between the two that previously existed only in fragments.

Social Media

Can Twitter ever secure data privacy, like even once?

(SOCIAL MEDIA) Twitter releases private information affecting already hurting businesses, should this even be a surprise anymore? They have a history of privacy breaches.

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Dear Twitter,

I don’t know if you’ve seen the news within the past two years, but Facebook’s been under continuous scrutiny for privacy malpractices that affected millions of its users, so unless your goal is to be the next social network to infringe upon our first amendment right to privacy, I suggest you GET IT TOGETHER!

Over the weekend, users, specifically businesses, realized their billing information was being stored in their browsers cache. This is devastating news for business owners who rely on Twitter to promote their product, or stay in touch with their customers, who over the recent months have already faced monumental challenges. It is hard as a business owner to not feel this is an intentional overreach of privacy.

In an age where we have actual robots to vacuum our floors, and 3D printing, I speak for the people when I say this is unacceptable.

This isn’t the first time Twitter has been caught privacy breaching. A little over a year ago, Twitter announced that they were fixing a bug, many weren’t even aware of, that released phone numbers, location, and other personal data. AND GET THIS, even those who selected the option to keep their information private were affected, so what the hell is the point of asking us our preference in the first place?!!!

What about the time that Twitter accounts could be highjacked by ISIS and used to spread propaganda? All because Twitter didn’t require an email confirmation for account access. Or what about when Twitter stored your passwords in plaintext instead of something easily more secure. Flaws like these show a distinct ability of Twitter to just half ass things; to make it work, but not think about how to keep the users safe.

Like I said in the beginning, get it together Twitter.

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Facebook’s Forecast wants ‘qualified’ predictions, but no one’s asking why

(SOCIAL MEDIA) Facebook is asking a bunch of so-called experts to chime in on what the future holds, but can we trust them with the information we’re giving them?

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Forecast app

These days, trolls don’t necessarily lurk beneath bridges in order to ensnare unsuspecting travelers. Instead, they hide out in the comment sections on social media posts, ready to incite wrath and stir up controversy with their incendiary remarks. Because Facebook knows how quickly reasonable discourse can quickly devolve thanks in part to these online trolls, they’ve made a move to establish intelligent discussions through their new “Forecast” app.

The premise of Forecast is fairly straightforward. Facebook has invited an assortment of so-called experts (whether they work in the medical field or academia, or some other field) to cast their vote on predictions about the future. Not only will they share their vote, though, they’ll also pitch in their own two cents about these predictions, sparking what is expected to be insightful and reasonable conversation about the topics.

However, while the premise is exciting (smart people! not basement dwellers! talking about serious stuff!), there’s more than a small amount of risk associated with Forecast. For starters, what exactly is Facebook planning on doing with all of this information that is being volunteered on their app? And secondly, are they going to take precautions to help prevent the spread of misinformation when these results are eventually published?

The fact is, Facebook is notorious for propagating and spreading misinformation. Now, I’m not blaming Facebook itself for this issue. Rather, the sheer volume of its user base inevitably leads to flame wars and dishonesty. You can’t spell “Fake News” with at least a couple of the same letters used in Facebook. Or something like that. The problem arises when people see the results of these polls, recognize that the information is being presented by these hand-picked experts, and then immediately takes them at face value.

It’s not so much that most people are simple minded or unable to think for themselves; rather, they’re primed to believe that the admittedly educated guesses from these experts are somehow better, smarter, than what would be presented to them by the average layperson. The bias is inherent in the selection process of who is and isn’t allowed to vote. By excluding everyday folks like you and me (I certainly wasn’t given an invite!), undue prestige may be attributed to these projections.

At the moment, many of these projections are silly bits of fluff. One question asks, “Will Tiger King on Netflix get a spinoff season?” Another one wonders, “Will Mulan debut on Disney+ at the same time as or instead of a theatrical release?” But other questions? Well, they’re a little more serious than that. And speculating on serious issues (such as COVID-19, or the presidential election) can lead to the spread of serious — and potentially dangerous — misinformation.

Facebook has implemented very strict guidelines about what types of questions are allowed and which ones are forbidden. That, at least, is a step in the right direction. It’s no secret that expectation can actually lead to the predicted outcomes, directly influencing actions and behaviors. While it’s too early to tell if Forecast will ever gain that much power, it undoubtedly puts us in a position of wondering if and when intervention may be necessary.

But I’ll be honest with you: I don’t exactly trust Facebook’s ability to put this cultivated information to good use. Sometimes a troll doesn’t have to be overtly provocative in order to be effective, and it wouldn’t be too much of a stretch to see someone in a position of power exploit the results of these polls to influence the public. It’ll be interesting to see if Forecast is still around in the next few years, but alas, there’s no option for me to submit my vote on that to find out.

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Social Media

Well established Pinterest has a new competitor, Google Keen

(SOCIAL MEDIA) Google is constantly playing catch up, their new target is Pinterest. They have a new photo sharing social media app called Google Keen.

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Google Keen

It looks like Pinterest might finally have some competition: Google Keen. Notice the heavy emphasis on the word “might”.

It’s not hard to see why Google might feel a tad encroached upon by Pinterest, a photo-sharing and search-based platform; while Pinterest’s impact is relatively small in terms of taking traffic from the G-people themselves, any competition is unwelcome in Google’s eyes–perhaps justifying their move toward creating their own version of Pinterest.

Google Keen isn’t a direct ripoff–after all, they changed the name–but the general principle is the same: Users can create a “keen” for a specific visual topic, thus allowing them to search for, and add images of that topic. Google was quick to cite “bread” as a possible topic, which, according to Social Media Today, is a direct nod to recent Pinterest trends.

Subtlety never was Google’s strongest suit, and that seems to be a theme they’re reiterating here. Perhaps that’s why the Google Graveyard, a site we’ve addressed in the past, is full of tools that didn’t live up to their original inspiration (one of the latest additions being the half-baked Google Hangouts). Google Keen shows promise, but one can’t help but remember how Google’s Circles feature fared in Facebook’s shadow.

Keen is available for web and Android platforms, which answers one question while raising a few more. For example, while it makes sense that Google would brand Keen for their own smartphone audience, iPhone Google usage is notably high, and the Pinterest crowd loves a clean aesthetic (that’s another point in the Apple camp). As such, it might be in Google’s best Pinterests–I mean, interests–to implement an iPhone presence for the app as well.

It is worth noting that Google has taken deliberate inspiration from Pinterest in a lot of ways. So Keen may be a way for them to tout their adopted features and familiarize users with them so that, in the long run, they are able to begin migrating traffic back to their own platform from Pinterest. In a time in which any competition may open the door to disaster down the road, this is a move that, despite skepticism, makes sense.

After all, the Google Graveyard is operating at capacity, yet the tech behemoth continues to chug away. Who knows where their newest “innovation” may take them?

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