Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Roost is no longer a real estate search company and no threat to Zillow or Trulia

Roost- app developers or real estate search?

After a $5.5M investment to launch them in May 2007 and another $8M round of funding in December 2008 and growing into the real estate space as a regular fixture, is no longer a real estate search site, rather Roost is now appears to be positioning itself as a technology company focused on building social media applications.

“We’ve actually always been a technology company. Started as a real estate search engine in 2008 then switched to a real estate application development company in 2010. Now we build social applications and platforms for business professionals and small and medium-sized business. These just so happen to include real estate agents and brokers,” said Derek Overbey, Senior Director of Community Development.

Shifting gears

Although no one at Roost ever corrected us nor any other media outlet for all the years they were referred to exclusively as a real estate search company, the fact remains that a search site company they are no more. At one time, Roost even got into the fray of whose listings were more accurate and eventually the piddle war of who had more listings.

The bottom line is that Roost is a technology company that has offered a real estate search option as one of their products, but is now focused on social media applications.

We will enthusiastically watch as the company produces SMB apps but their potential to overtake Trulia, Zillow, HotPads or others is officially over as they say they’re not a real estate search company.

Editor’s note: The launch this week of Roost’s “Social Marketing Platform” brought up their corporate identity and although they changed their business model in 2010, we felt it necessary to reiterate their position as confusion in the marketplace remains.

Advertisement. Scroll to continue reading.

Last September, Roost gave an exclusive interview to a news organization that limits content viewing to the public, however in that interview, Roost touts a shift, not a foreshadowed social media direction in technology, contradicting their current position.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

(TECHNOLOGY) The digital revolution of the past few decades has brought us many life-altering, innovative technologies, but these 7 take the cake.

Opinion Editorials

(HOW TO) In small business, the concept of utilizing cutting-edge technology feels like a pipe dream. But it doesn’t have to be that way.

Tech News

(TECH NEWS) Another instance of "technology is amazing:" this minimally invasive eye implant has opened new doors for sight restoration surgeries for the legally...

Tech News

(TECH NEWS) The future of music is here – and it’s being beamed directly into your ears, thanks to Soundbeamer.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.