Is your profile picture working for you?
If a picture is worth a thousand words, what kind of story is your profile picture telling? Granted, I’ve always stood by the old axiom that “Looks aren’t everything.” I’ll take personality over looks any time because you know, at some point in a relationship, you actually need to speak.
Maybe talk about things a little more profound than the latest episode of Property Brothers. But that’s me. Obviously that’s not the case in advertising. There just isn’t enough time to develop a rapport in 30 seconds or less with someone hawking diapers.
Smile and say cheese
Whatever the case, the truth is that in terms of attention, we allocate less and less time to everything! It doesn’t matter if we’re talking about a dating site or profile picture on a job board. When you only have about 10 seconds or less to make an impact your photo better be good! The Massachusetts Institute of Technology claims their new MemNet algorithm can predict how memorable your photos are.
According to research from MIT’s Computer Science and Artificial Intelligence Lab (CSAIL), the algorithm has performed better than any existing visual processing algorithms out there and is close to replicating human performance. If you’re curious how awesome your own photos are, you can test them out on their LaMem Demo page.
Once you upload a photo, you’ll receive a score between zero and one. In the example image above, there’s a score of 0.93, which means 93% of the people that view that image will still remember it after 100 seconds.
TC points out that the MemNet algorithm was created using deep learning AI techniques, and specifically trained on tens of thousands of tagged images from several different datasets all developed at CSAIL, including LaMem, which contains 60,000 images each annotated with detailed metadata about qualities such as popularity and emotional impact.
Why your vacation pictures are forgettable
PhD candidate at MIT CSAIL, Aditya Khosla puts it this way, “In general, the algorithm makes use of the objects and scenes in the image but exactly how it does so is difficult to explain. Some initial analysis shows that (exposed) body parts and faces tend to be highly memorable while images showing outdoor scenes such as beaches or the horizon tend to be rather forgettable.”
The research, according to TC, involved showing people images, one after another, and asking them to press a key when they encounter an image they had seen before to create a memory-score for images used to train the algorithm. The team had about 5,000 people from the Amazon Mechanical Turk crowdsourcing platform view a subset of its images, with each image in their LaMem dataset viewed on average by 80 unique individuals.
The Memnet algorithm isn’t identifying what it thinks are the characteristics of “cute” or “handsome”, rather the study and resulting data takes researchers closer to identifying why certain things are memorable.
We watched The Social Dilemma – here are some social media tips that stuck with us
(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.
Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.
The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.
Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)
One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.
- Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
- Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
- Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
- Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
- Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
- Research the many extensions that remove these recommendations and help stop the collection of your data.
At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.
WeChat ban blocked by California judge, but for how long?
(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.
WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.
“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.
WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.
The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”
This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.
Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”
Instagram makes IGTV videos more accessible with automatic closed captions
(SOCIAL MEDIA) This new feature for Instagram opens avenues for viewers who don’t or can’t use audio on IGTV videos, creating more accessibility for all.
In an effort to expand accessibility efforts, IGTV videos on Instagram will now include an auto captions option. While its parent company, Facebook, has included auto captions on uploaded videos since 2017, this new-for-Instagram feature is expected to widen audience viewership and increase potential viewing by those who prefer watching sans-audio.
In a statement by Facebook, the company states: “While there is no shortage of information, not everyone can access it. It needs to be available to the hundreds of millions of people in the world who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.”
Current events have made the need for auto captions even more critical for inclusion. “The rapid spread of the COVID-19 pandemic caused a spike in both the supply and demand of public health information. Several local and state governments, that were accustomed to holding live press conferences but didn’t have the resources, staff or technology to record, stream, and caption their live events, turned to Facebook Live. Several governments also discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters,” states the company.
Currently, Facebook provides auto captions for videos in 16 languages and has announced that Instagram’s IGTV will have access to the same features. The caption accuracy is determined by the video’s audio quality, although AI technology is constantly improving in both precision and speed.
Additionally, branded content ads are likely to see an increase in consumer interaction. Recently published data by Facebook shows ads visually designed for watching with the sound off have 48% more relevance to viewers and a 42% higher purchase intent. As auto captions normalize across social media, users can expect ad content to utilize this feature to the fullest.
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