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Social discovery tool, colourDNA launches iPhone app

Now launched on the iPhone to take advantage of location awareness, the colourDNA app matches users to interests rather than just people as Facebook and Twitter focus on, which could quite possibly broaden the horizons of millions.

Social discovery tool launches iPhone app

British tech startup, colourDNA is built to make social discovery easier and tailored to users whether they are looking for a restaurant, a service or even a gadget, using their unique algorithm to match users to their interests.

The company says, “It’s hard to find new things to enjoy in life. The web has become so cluttered that search is now too time consuming and results often conflict with each other. Written review sites are impersonal, untrusted and time consuming because you have to read through paragraph after paragraph to narrow down your search. Your friends can give you great recommendations but they tend to be expert in only a very small set of things, plus you’ll have lots of interests you don’t share with them.”

Today, the colourDNA iPhone app hits the market to add location and community to the mobile experience to discover users’ interest matches.

“We continue to see social recommendation services getting more personal and more contextual,” said Ben Poynter, Cofounder and CEO of colourDNA. “This is one of the reasons we cover everything in our taste graph, and why doing our first mobile app was so important. We also see these services needing to offer more than just a platform for sharing, taking the experience further by giving the users something back that is meaningful. That’s what we are trying to achieve with colourDNA and we are really excited about its potential”

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The company lists the full features of the app:

  • Activity feeds to see what is being loved all around the world right now
  • Matches personalised to you so you can discover new things to enjoy
  • Near Me to find places to go and try out near your current location
  • Tools to let you Create what you love on the go and as your enjoying them

Video and photo tour of colourDNA

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