I define a social leaper as one who markets using a social media platform, yet has no online interaction with those that consume the media. You’re simply spam, don’t do it.
I have followed this weekend several so-called internet marketing experts on Twitter. These so-called experts have well over 1K followers and lots of link tweets, yet no social interaction what-so-ever. Nor, do these experts actually follow any of their followers. How do you profess to have your finger on a pulse if you aren’t actually taking a pulse?
The bottom line is even the self-proclaimed experts are subject to making mistakes in social circles and have a lot to learn- as do we all- but the one lesson you’ll want to avoid is becoming a Social Leper.