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Social Media Revolution video’s fourth iteration offers fresh stats

Social media has come a long way since the very first Social Media Revolution video was released in 2009, proving the medium has gone mainstream and will continue to spread, making it relevant for professionals to get off of the fence.

social media video

social media video

Social Media Revolution video updated

If you’ve been to a conference that mentioned “social media” anytime since 2009, you’ve likely seen a social media guru/maven/ninja/whatever stand on stage and proudly play the Socialnomic’s video called the “Social Media Revolution,” with Fatboy Slim’s Right Here, Right Now looped in the background to get you pumped up.

The video is now on its fourth iteration and offers dozens of statistics on the current state of social media. The video typically does best with an audience of those new to social media, so you will likely see this video at more conferences this year (it has become a predictable staple for social media speakers):

[pl_video type=”youtube” id=”QUCfFcchw1w”]

Tremendously helpful for those still on the fence

If you can, ignore the fact that the video is created to sell a book, and that it is simply an updated revision of past videos, and focus on the fact that social media has gone mainstream. There is no argument. It has become a part of most people’s lives in some form or fashion, and will continue to dominate our attention for years to come, making it an inescapable destination for marketers and businesses of all sizes.

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Regardless of who shows the video on stage, or what their merits are, the video remains useful as it gives a snapshot of social media in the present time, which can be a tremendous eye opener for small business decision makers who are still on the fence as to the relevance of the medium.

Facts from the video:

  1. Over 1 billion users on Facebook
  2. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
  3. Over 50% of the world’s population is under 30-years-old
  4. Each day 20% of Google searches have never been searched before
  5. In 10 years over 40% of the Fortune 500 will no longer be here
  6. Social Media has overtaken porn as the #1 activity on the Web
  7. 1 in 5 couples meet online; 3 in 5 gay couples meet online
  8. 1 in 5 divorces are blamed on Facebook
  9. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  10. Ford Explorer launch on Facebook more effective than a Super Bowl Ad
  11. 69 percent of parents said they are currently “friends” with their children on a social media site
  12. 92% of children in the US have a digital footprint/shadow
  13. Every second 2 new members join LinkedIn
  14. More members join LinkedIn per day than the entire enrollment of all the IVY League Schools
  15. Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 million in concessions
  16. Every minute 72 hours of video is uploaded to YouTube
  17. If Wikipedia were made into a book it would be 2.25 million pages long
  18. 97% of Pinterest Facebook Fans are Women
  19. 53% of people on Twitter recommend products in their Tweets
  20. 90% of people trust online recommendations from people they know
  21. Only 14% trust traditional TV advertisements
  22. New Yorkers received tweets about an east coast earthquake 30 seconds before they felt it
  23. 93% of marketers use social media for business
  24. Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers than the entire populations of Germany, Turkey, South Africa, Canada, Argentina, United Kingdom, Egypt
  25. “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman
  26. “We will no longer search for products and services, they will find us via social media.” – Erik Qualman
  27. “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” – Erik Qualman
  28. “The ROI of social media is that your business will still exist in 5 years.” – Erik Qualman

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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