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Study ranks social networks for their impact on youths’ mental health

(SOCIAL MEDIA) A recent study shows the impacts that various social mediums play on adolescents and kids mental health. Not surprisingly, there are a lot of negatives.

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Social media expectations

It’s no secret that social media puts a lot of pressure on everyone who uses it – be beautiful, be exciting, be perfect.

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And a new report by the UK-based Royal Society for Public Health found that of all the social media apps out there, Instagram does the most damage to young people’s mental health.

Status of Mind

The study, dubbed #StatusofMind, surveyed a group of nearly 1,500 people between the ages of 14 and 24, aiming to shed some light on how popular social platforms affect things like anxiety, depression, body image, and self-identity.

Major platforms like Instagram, Snapchat, Facebook, and Twitter all turned out to have an overall negative effect on mental health in that demographic, but Instagram was the worst – especially for young women.

The uber-visual app encourages women to “compare themselves against unrealistic, largely curated, filtered and Photoshopped versions of reality,” according to report author Matt Keracher.

An anonymous female survey respondent drove the point home: “”Instagram easily makes girls and women feel as if their bodies aren’t good enough as people add filters and edit their pictures in order for them to look ‘perfect.’”

The dilemma

The word ‘unattainable’ is thrown around a lot – as in, the standards on Instagram are unattainable. But it doesn’t feel like it when you see plenty of users apparently achieving that ‘unattainable’ perfection. When you’ve been scrolling through enviable pics for a while, it’s easy to forget how curated and filtered they are.

Instead, it starts to feel like both a personal connection to someone’s life, and an alienating, impossible standard.

To combat this creeping acceptance of Instagram as reality, the Royal Society for Public Health calls for warnings or labels on all posts, across platforms, that have been manipulated digitally, whether it’s Photoshop or a simple filter.

“We’re not asking these platforms to ban Photoshop or filters but rather to let people know when images have been altered so that users don’t take the images on face value as real,” said Keracher. With a reminder on most every post, though, no matter what the label says or looks like, it could soon start to blend into the background.

The report also suggested that pop-up warnings should appear when users have been on a platform for more than two hours.

Respondents who spend more than two hours a day on social media sites were more likely to report poor mental health.

“Platforms that are supposed to help young people connect with each other may actually be fueling a mental health crisis,” said Shirley Cramer, Royal Society Chief Executive, in the report.

Making strides

While 70 percent of the surveyed young people are in favor of the usage warning, it probably isn’t so simple. Social media is addictive, just like cigarettes and alcohol. Your brain craves the validation of likes, the feeling of being included. A pop-up could easily be ignored, ineffective.

There may not be a perfect answer yet, but the intentions of the study are good.

“We really want to equip young people with the tools and the knowledge to be able to navigate social media platforms not only in a positive way but in a way that promotes good mental health,” added Keracher.

here to stay

One thing is certain: social media isn’t going anywhere. Though there are demonstrated negative affects on mental health, there are also plenty of benefits of using social media – many use the apps as outlets for self-expression, and for forging connections with new people.

Professional YouTuber (what a job!) Laci Green is a strong proponent of mental health education.

“Because platforms like Instagram and Facebook present highly curated versions of the people we know and the world around us. It is easy for our perspective of reality to become distorted,” said Green. “Socializing from behind a screen can also be uniquely isolating, obscuring mental health challenges even more than usual.”

Notably, YouTube was the only platform in the study that was found to positively impact young people’s mental health. It’s harder to filter and curate a whole video than a split second snapshot.

Equip kids, don’t just shelter them

Ultimately, education is a promising route towards promoting good mental health, says the UK’s Royal College of Psychiatrists president, Sir Simon Wessely. “I am sure that social media plays a role in unhappiness, but it has as many benefits as it does negatives,” said Wessely.

“We need to teach children how to cope with all aspects of social media — good and bad — to prepare them for an increasingly digitized world. There is real danger in blaming the medium for the message.”

#socialmedia

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Social Media

How to quickly make your LinkedIn profile stand out from the masses

(SOCIAL MEDIA) Most of us have a love/hate relationship with LinkedIn, but no matter your feelings, you should be the one who stands out in a crowd – here’s how.

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Your LinkedIn is your brand. That’s it. Whether you are job hunting (or people are hunting you), or are showing off your business, insight, acumen, or simply networking; your profile on LinkedIn needs to stay appealing and not drive potential headhunters, bosses, clients, or networking groups bananas.

Let’s start with a three part list of what you MUST do, what you SHOULD do, and what you COULD do.

Here’s what you MUST DO (as in, do it now).

  1. Get a #GREAT LinkedIn photo. Nothing sells you like the right profile picture. No selfies. No mountain biking. Get a professional headshot. Don’t lie about your age. Wear what you wear when you’re on the job. Smile. People are visual.
  2. Simplify your profile. Cut the buzzwords. Cut out excess skills that don’t add to your vision or that don’t represent the kind of job you want. (i.e. most of us can use Outlook but few of us need to mention that skill because we don’t support Outlook). Focus on the skills that are important.
  3. Keep it current. Your LinkedIn should reflect your career and current responsibilities. Update the description. Add new projects. Change your groups as you change in your career and move towards new levels. Indicate when you receive a promotion.
  4. Extra, Extra! Headlines. Don’t use something lame for your headline. How would you want to catch a headhunter to look at you if you could only say 10 words? Make it standout. There are thousands of managers – but only one you.
  5. Custom URL. Just do it. Pick your own URL. It’s FREEEEEEE.
  6. Get the app. Make LinkedIn a part of your mobile life and check it more often than you do Snapchat.

Here’s what you SHOULD DO (Set aside some time at Starbucks and go do this in the next month).

  1. Tell your story. Your summary should bring to live the content of your career. Don’t leave that section blank. Spend some time crafting a cool story. Run it by your professional mentor. Send it to your English major friends.
  2. Connect. Add colleagues. Add partners from other organizations. Use connections to broaden your network. Synch your profile with your address book. Add people after a conference.
  3. Endorse your connections. Identify people you’ve worked with and give them the endorsements – which can get them to come endorse you!
  4. Ask for recommendations. Ask a colleague, partner, or manager to write you a recommendation to help advertise your skills.
  5. Add a nice cover photo. Again, visual people. Some more on that here.

Here’s what you COULD DO (If you’re feeling dedicated, what you can do to give yourself an extra edge.)

  1. Share your media. Upload presentations, videos, speeches, or projects that you can share. (Don’t violate company policy though!).
  2. Publish original content. LinkedIn has a vibrant publishing feature and sharing your original work (or content you’ve published elsewhere) is a great way to share your voice.
  3. Post status updates. Share your reactions. Share articles. Repost from influencers. Be active and keep your feed vibrant.

That’s a quick list to get started. So go start your LinkedIn makeover (and I’ll go do the same). Let’s get connected!

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Innovative widget places Instagram Stories right on your website

(SOCIAL MEDIA NEWS) Increase your social media reach with this neat new free to use Instagram Stories widget for your company website or personal portfolio site.

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Instagram Stories are a great way to integrate video into your marketing strategy. If you’re already investing time and money in this successful strategy, might as well feature Stories on your website too, right?

Well lucky you, Fastory recently released a free widget to add Instagram Stories directly to your site to feature your nifty marketing efforts on desktop. Even though mobile is still dominant with younger generations, desktop users need some love and access to Stories, too.

Fastory CEO Sylvain Weber noted the “widget is the only one fully based on the brand new Instagram Graph API (no private API, validated by Facebook himself).” This pretty much means Fastory is ahead of the game with the newly opened up API, and are basically development pioneers.

Drive awareness and build loyalty by spreading the wonder of your Instagram Stories far and wide with the Stories Widget. Simply log in to Facebook to get the widget, then sync your Instagram Stories stream.

Next, all you have to do is copy the provided HTML code and paste it on your website. Hooray, now you have a widget that automatically updates your website with your latest Stories.

Keep in mind you’ll need an Instagram Business Account for this to work.

If you have more than one business Instagram linked to Facebook Pages, just select the one you want to use from the drop-down menu when getting the widget code.

You can continue that process to select multiple Instagram accounts and generate widget codes for each of them.

Free for a limited time, you can also utilize the Memories feature, keeping a collection of your Instagram Stories on your site instead of having them disappear after twenty-four hours like usual.

All the Stories featured on your site also include a “follow us” button to encourage user engagement and gain you more followers.

Looking for help jazzing up your Instagram Stories? Fastory was originally created as an easy to use design platform to create and customize Stories.

Their mobile-first marketing suite offers drag & drop design featuring animated headlines crafted in Adobe After Effects, fonts from Google Web Fonts, and motion design.

Story creation and editing is collaborative with varying roles and levels of privileges. Plus, you can track visitors in real time to identify drop off points and areas for improvement. Contact Fastory for Story creation pricing information.

And on the free end of things, check out the Instagram Story Widget.

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Turns out the secret to brand success on Instagram is Stories

(SOCIAL MEDIA) Instagram is a marketing heaven, and Stories appear to be they key to success (even if they disappear in 24 hours). Let’s discuss.

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It’s been over a year since Instagram (or “Insta” as the cool kids call it) launched their Stories feature. And while Instagram Stories may not seem like most obvious place for advertising your business, social media experts say that it has untapped potential as a marketing tool.

The seemingly biggest drawback of using Stories for marketing is that, taking a cue from Snapchat, Instagram Stories are only online for 24 hours, then they disappear forever.

Nonetheless, the analysts at Socialbakers say that businesses should seriously consider marketing via Stories. These experts looked at over 1,000 Instagram accounts from businesses and found that they are being underutilized as a marketing tool.

Stories are extremely popular amongst viewers. There are 300 million active users looking at Stories every day, and that number hasn’t stopped growing since Instagram launched the feature.

Stories also appear at the very top of a user’s feed – although we’re still not exactly sure how Instagram’s algorithms sort these posts.

It’s also important to note that users can’t “like” or leave comments on Stories, so you won’t be able to use these metrics to gauge the success of your Stories marketing. Instead, you’ll have to look at Total Impressions, which tells you how many people have seen your story, or Reach, which tells you how many brand new potential customers saw your story.

With social media platforms always changing their rules and algorithms, it’s getting harder and harder to reach new potential customers, especially without dishing out cash for paid or boosted ads. Stories is a great loophole that allows you to connect with your audience without paying for it.

Don’t get caught up thinking you have to make a high-production video. Short, rough-cut, unpolished videos work great for Stories and give your audience a behind-the-scenes view of your business. Stories can be utilized to tell the story of your brand. And you can even add a poll to your story to increase engagement. For example, Red Bull asks viewers which picture they should post next, keeping the user engaged and clicking.

Social media platforms are always changing, but your business can get an edge over your competitors by staying up-to-date with new formats and features.

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