Connect with us

Social Media

Study ranks social networks for their impact on youths’ mental health

(SOCIAL MEDIA) A recent study shows the impacts that various social mediums play on adolescents and kids mental health. Not surprisingly, there are a lot of negatives.

Published

on

facebook security mental health

Social media expectations

It’s no secret that social media puts a lot of pressure on everyone who uses it – be beautiful, be exciting, be perfect.

bar
And a new report by the UK-based Royal Society for Public Health found that of all the social media apps out there, Instagram does the most damage to young people’s mental health.

Status of Mind

The study, dubbed #StatusofMind, surveyed a group of nearly 1,500 people between the ages of 14 and 24, aiming to shed some light on how popular social platforms affect things like anxiety, depression, body image, and self-identity.

Major platforms like Instagram, Snapchat, Facebook, and Twitter all turned out to have an overall negative effect on mental health in that demographic, but Instagram was the worst – especially for young women.

The uber-visual app encourages women to “compare themselves against unrealistic, largely curated, filtered and Photoshopped versions of reality,” according to report author Matt Keracher.

An anonymous female survey respondent drove the point home: “”Instagram easily makes girls and women feel as if their bodies aren’t good enough as people add filters and edit their pictures in order for them to look ‘perfect.’”

The dilemma

The word ‘unattainable’ is thrown around a lot – as in, the standards on Instagram are unattainable. But it doesn’t feel like it when you see plenty of users apparently achieving that ‘unattainable’ perfection. When you’ve been scrolling through enviable pics for a while, it’s easy to forget how curated and filtered they are.

Instead, it starts to feel like both a personal connection to someone’s life, and an alienating, impossible standard.

To combat this creeping acceptance of Instagram as reality, the Royal Society for Public Health calls for warnings or labels on all posts, across platforms, that have been manipulated digitally, whether it’s Photoshop or a simple filter.

“We’re not asking these platforms to ban Photoshop or filters but rather to let people know when images have been altered so that users don’t take the images on face value as real,” said Keracher. With a reminder on most every post, though, no matter what the label says or looks like, it could soon start to blend into the background.

The report also suggested that pop-up warnings should appear when users have been on a platform for more than two hours.

Respondents who spend more than two hours a day on social media sites were more likely to report poor mental health.

“Platforms that are supposed to help young people connect with each other may actually be fueling a mental health crisis,” said Shirley Cramer, Royal Society Chief Executive, in the report.

Making strides

While 70 percent of the surveyed young people are in favor of the usage warning, it probably isn’t so simple. Social media is addictive, just like cigarettes and alcohol. Your brain craves the validation of likes, the feeling of being included. A pop-up could easily be ignored, ineffective.

There may not be a perfect answer yet, but the intentions of the study are good.

“We really want to equip young people with the tools and the knowledge to be able to navigate social media platforms not only in a positive way but in a way that promotes good mental health,” added Keracher.

here to stay

One thing is certain: social media isn’t going anywhere. Though there are demonstrated negative affects on mental health, there are also plenty of benefits of using social media – many use the apps as outlets for self-expression, and for forging connections with new people.

Professional YouTuber (what a job!) Laci Green is a strong proponent of mental health education.

“Because platforms like Instagram and Facebook present highly curated versions of the people we know and the world around us. It is easy for our perspective of reality to become distorted,” said Green. “Socializing from behind a screen can also be uniquely isolating, obscuring mental health challenges even more than usual.”

Notably, YouTube was the only platform in the study that was found to positively impact young people’s mental health. It’s harder to filter and curate a whole video than a split second snapshot.

Equip kids, don’t just shelter them

Ultimately, education is a promising route towards promoting good mental health, says the UK’s Royal College of Psychiatrists president, Sir Simon Wessely. “I am sure that social media plays a role in unhappiness, but it has as many benefits as it does negatives,” said Wessely.

“We need to teach children how to cope with all aspects of social media — good and bad — to prepare them for an increasingly digitized world. There is real danger in blaming the medium for the message.”

#socialmedia

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Social Media

Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.

Published

on

food delivery facebook

Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

Continue Reading

Social Media

Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.

Published

on

mid-roll

In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

Continue Reading

Social Media

Will Facebook’s Bonfire be a hit or go up in flames?

(SOCIAL MEDIA) Facebook secretly launched a group chat app that they secretly copied from a super small company. Lots of secrets.

Published

on

bonfire facebook

As we well know, big social media and social messaging companies have a tendency to rip each other off. We’ve seen Instagram rip off Snapchat, another big player in the space.

However, what happens when a big player copies a young upstart?

Facebook appears to be doing just that. The social media giant announced a standalone group video chat app called Bonfire in July of this year. After testing, that app is now available in the Denmark App Store.

“Bonfire bears a striking resemblance to Houseparty.”

Both apps enable multi-party video chatting, complete with video effect filters (much like Snapchat). Facebook has their app synced with the Messenger feature to let potential participants know when they’ve been added to a chat. Bonfire also lets you capture snapshots of the video chat.

So, why does Facebook want to copy this startup so badly? Because the concept is a hit.

Back in 2016, Houseparty was the 7th highest ranking free app in Apple’s App store. Additionally, the app has been shown averaging a million downloads in the last 6 months. Facebook is in the business of building community, per their mission statement, and this concept is a growing epicenter of social community and interaction.

That also makes Houseparty and Bonfire a great tool for reaching a younger consumer audience more directly.

While a live event on Facebook or Instagram makes for a great general broadcast, these apps could be a great way to offer exclusive experiences to certain customers.

Imagine, if you will, the thrill of 6 fans winning a content to have a private show streamed to them by their favorite artist, followed by a Q+A session? Or, imagine a pop culture brand like The AV Club hosting an interactive discussion with fans dissecting the latest episode of Game of Thrones?

If those examples feel a little too big for you, then imagine a group of restaurant employees hosting a live discussion in several different chat rooms soliciting feedback on all parts of the experience?

The bigger point is, that level of intimacy and exclusivity works well on this platform.

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories