Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

SocialBro: ultimate analytics tool for serious Twitter users

SocialBro is many entrepreneurs’ missing ingredient with their Twitter efforts, giving actionable insight into followers and competitors.

socialbro

socialbro

SocialBro: intelligence for your Twitter account

By now, businesses know they should be using Twitter, that the masses are there, and that it can be an unparalleled way to connect with consumers, and everyone knows they need to have a snappy profile picture and that they need to be interesting and add value to the community, but many don’t know that there are third party tools that help you better identify who in the community you’ve built is relevant to your brand.

Let’s say you own a vintage clothier in Dallas – you want to connect with fashion bloggers and fans locally, but since you have international followers, how do you go about identifying those specific locals?

Maybe you sell business insurance in Tallahassee – how do you weed through the kids and non-locals following you, or, how do you identify people with a large microphone that already follow you? How do you track communications with these people and take notes?

There are tools that do each of these things individually, but SocialBro combines them into one offering, and while they have a free option to try out, their paid version is where the magic really is. Check out their somewhat adorable video explanation below:

Advertisement. Scroll to continue reading.

If you cheated and didn’t watch, the simple explanation is that SocialBro lets users analyze their Twitter communities, narrowing down people by location, language, tweet frequency, and even influence, and then lets users manage these contacts via specific search criteria or on an individual basis, surfacing business intelligence you can take action on immediately.

They call themselves a mixture of of Twitter follower analytics and a social CRM.

Since their launch, they have raised $2.4 million in funding and have added numerous third party apps that it plays well with:

socialbro

The company notes, “At SocialBro we value you, that is why we are committed to continually improving our services by offering beneficial 3rd party collaborations to our users. As you may know we currently have partnerships with a range of different applications that allow you to integrate your SocialBro activity across various channels. These mergers are created to enhance our platform, therefore we want to ensure that you are taking advantage of the integrations in order to improve your SocialBro experience.”

Advertisement. Scroll to continue reading.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

1 Comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Social Media

Twitter is the only social media platforms where porn is allowed to be posted, but their idea to monetize the content did not go...

Tech News

Twitter has been no stranger to change lately, and in the midst of it all, the platform releases a private group feature

Social Media

Twitter is announcing new features for its "Professional Account" option, leaving many with one question. Will consumers be interested?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.