Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Microsoft is secretly building a hybrid social network and discovery site

Microsoft to build a new social network

This summer, it was leaked that Microsoft Research was working on a social network and would be a hybrid of search, discovery and social networking, and until was given early access today, the project has been nearly unmentioned online. got exclusive screenshots of and early access to which appears to be a sexier Twitter/Facebook.

Socl is built on HTML5 and users can share videos, watch video simultaneously with other users while chatting about the video, called a “video party,” and integrates search into the platform in the form of tags. Socl offers social search which is very vaguely described but it seems to be a vehicle for users’ searches to be visible to other users in an effort to get their input a la Yelp as a collaborative search, emphasizing a user’s social graph.

Most of the features in the social network are already apparent in other social networks, but it looks like Microsoft is counting on a slick user interface and users’ fatigue from other sites to fuel adoption. It is interesting that the URL was created in 1998, 13 years ago and while it is not clear whether or not Microsoft was the original owner or if they purchased it for this new project, if they did own the URL, what did Microsoft foresee in 1998? said, “Socl ultimately needs to better show how yet another social network and search tool can help users find the information they’re looking for; without mobile support or integration across the rest of the Microsoft world, Socl’s got a big hill to climb. We’re hearing Microsoft is nearing the end of its private testing period and will roll this out to a bigger public audience through an invite system. Stay tuned.”

Advertisement. Scroll to continue reading.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Microsoft has applied for a patent that could finally answer the question of how much energy each device is using.

Business Entrepreneur

Microsoft's latest survey reveals how Gen Z redefine & rediscover hustle and what they think about being their own boss.

Tech News

After some time of Netflix hinting at upcoming changes, details emerge on the partnership with Microsoft on a new ad-supported tier.

Tech News

(TECHNOLOGY) Microsoft will not be left behind in the Metaverse. The tech giant plans to fully acquire Activision Blizzard by 2023 for $68.7 billion...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.