Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Entrepreneur

Microsoft studies the Gen Z approach to entrepreneurialism

Microsoft’s latest survey reveals how Gen Z redefine & rediscover hustle and what they think about being their own boss.

Group of Gen Z people

Microsoft’s “Small Business State of Mind” survey turned the age-old complaint about Gen Z on its head.

In the survey 1000 small business owners answered questions about entrepreneurship.

62% of Gen Zer’s indicate they have started or intend to start their own business making them the most entrepreneurial generation ever. And experts say entrepreneurship is changing the face of today’s business world.

For this generation of youngins, the business world looks different for a number of reasons. The Microsoft Store survey broke those reasons down and led with the top 5 ways they are changing things.

1.  Gen Z small business owners are redefining the workplace hustle.

Advertisement. Scroll to continue reading.

The Microsoft Store survey showed that 91% of Gen Z small business owners work unconventional hours outside of 9 a.m. to 5 p.m., and 81% work while on vacation, compared to 62% of small business owners overall.

“At Microsoft Store, we know technology is critical to supporting a flexible and mobile work lifestyle,” said Travis Walter, vice president of Microsoft Store.

“It allows small business owners the ability to manage a business at any time from anywhere, reach customers where they are at, and gives them space to focus on what really matters to them and their business.”

For Gen Z, it’s not enough to make money.

2. Business owners want to give back. The Microsoft Store survey calls that the do-good effect.

And small business owners investing in social good see benefits.

Half of Gen Z small business owners (50%) rank social good as among their top three business priorities compared to 39% of small business owners overall.

Advertisement. Scroll to continue reading.

The data shows a “do-good effect,” with 88% of small business owners who prioritize social good in their business saying it helps their business grow and 44% saying it has positively impacted their mental health.

3. The survey shows that while looking to help others, Gen Z practices Risky business when it comes to protecting against data breaches.

Small businesses are letting data breach prevention fall to the wayside.

The survey found that nearly half (47%) of small business owners, including Gen Z, haven’t invested much in data security and are rolling the dice hoping to avoid a data breach.

“This underscores the importance of investing in the right technology and taking proper precautions,” Walter said.

“Technology has the power to open doors for small business owners—allowing them to efficiently run their business, more easily reach their customers, improve their productivity and increase output—but preventative security measures are a must.”

Walter said Microsoft found there are now 921 password attacks per second, that’s 79.5M attacks per day.

Advertisement. Scroll to continue reading.

“It’s critical to put proper data security measures in place, take the time to safeguard devices, and arm employees with the knowledge to prevent data theft,” Walter said.

4. The Microsoft Store survey shows one of the driving forces of Gen Z’s move to entrepreneurship is the desire to retire early.

61% of Gen Z small business owners believe pursuing entrepreneurship will lead them to retirement sooner than if they had gone corporate, compared to 40% of all small business owners.

A look through TikTok shows multiple Gen Z and Gen X experts sharing investment how-tos for young entrepreneurs setting up 401k accounts through Vanguard and Fidelity and explaining the ins and outs of dollar cost averaging.

And that’s a perfect example of what the Microsoft Store survey found about Gen Z when it comes to research…

5. Gen Z small business owners look to TikTok for business advice while debating the necessity of college.

Advertisement. Scroll to continue reading.

Microsoft Store found that while a third of small business owners overall use TikTok as a resource to learn about business, that percentage nearly doubles for Gen Z small business owners (65%). In fact, small business owners who use TikTok as a resource (48%) are more likely to have multiple side hustles than those who do not (27%), more evidence of today’s workplace hustle.

Mary Beth Lee retired from teaching in Texas this year after 28 years as a student media adviser. She spends her time these days reading, writing, fighting for public education and enjoying the empty nester life in Downtown Fort Worth.


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

From Tay to Bing, Microsoft has made some interesting AI products over the years, but their track record doesn't seem to inspire confidence.

Tech News

Microsoft has applied for a patent that could finally answer the question of how much energy each device is using.

Business News

How to target Gen Z and Millennials?? You may be surprised where they are spending the majority of their holiday shopping.

Tech News

The way to reach Gen Z? On their primary form of communication and internet - online. Walmart and Roblox bring just that before the...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.