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There’s a new Twitter growth hack tool on the block

Twitter is a tough social media to dominate, but if you like robots and everything robots, there’s a new startup that wants to help you automate your efforts.

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We can all use a little Twitter help

Trick question: How effective is your message if you are delivering it to an empty room?

Answer: Not effective at all, which is why getting a community of people to listen to you is important. Whether you provide a service or sell a product, neither can be done without a community of people that are actually interested.

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Social media platforms like Twitter, Instagram, and Facebook are excellent ways to build that community and spread that message, but what if you have no followers? It’s just like talking to an empty room, which is what Hashbot, an automated growth hacking tool for Twitter aims to resolve.

No people, no sales

Hashbot realizes that an empty room is no good, and offers an easy three-step process to combat that using the #Hashtag. After giving Hashbot your Twitter info, you will first have to set a target using a Hashtag that your prospects will potentially use, i.e. #RealEstate targets those looking for homes, and #Advertising for those needing marketing.

Next, set the customized automated message they will receive on behalf of your business, in response to the targeted hashtag; if it’s someone that used the #RealEstate hashtag, you’d say something like “@User need a home? I know just the right Realtor.” This will grab the attention of users, and potentially provoke them to respond; overall growing your following and increasing feedback. At least that’s the Hashbot robot’s theory.

Don’t turn your back on Twitter quite yet

Hashbot is a service solely for Twitter, which isn’t the most popular social media platform as of late, but does still boast a large following.

If you are just starting a business or trying to grow your following, going without Twitter shouldn’t be an option just yet. Even if it’s popularity is dwindling, Twitter has millions of active users, which are therefore prospects that could be crucial for your business’ growth.

Hashbot is great for those without an existing Twitter account, or those interested in revamping, or growing current followers. It is also free in beta for now, which makes this a zero risk option for a potentially high rewarding situation.

#Hashbot

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.

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Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.

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impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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Social Media

Image size is a vital factor into usability of your brand

(SOCIAL MEDIA) Keep all of your social media profiles and products looking their best with the social media image size cheat sheet for 2020.

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image size matters

We can safely say that the one thing social media will assuredly do in 2020 is only get more powerful. As such, it’s important to keep up with the sizing information for social media images to keep all of your profiles looking fresh. Make A Website Hub has the official rundown in their annual Social Media Image Sizes Cheat Sheet.
Twitter:
• Profile Photo: 400 x 400 pixels / Displays at 200 x 200 pixels (a maximum 100 KB file size)
• Header Photo: 1500 x 500 pixels (a maximum 10 MB file size)
• In-stream Photo: 440 x 220 pixels (a maximum 5 MB file size for photos and 3 MB file size for animated gifs)

Facebook:
• Cover Photo: 820 x 310 pixels (a preferred maximum file size of 100 KB)
• Profile Picture: 180 x 180 pixels
• Shared Image: 1200 x 630 pixels
• Shared Link: 1200 x 627
• Event Image: 1920 x 1080 px (Shows in feed: 470 × 174 pixels)
• Highlighted Image: 1200 x 717 pixels (appears on profile at 843 x 504 pixels)

Google+:
• Profile Image: 250 x 250 pixels
• Cover Picture: 1080 x 608 pixels
• Shared Image: 497 x 373 pixels

Instagram:
• Profile Picture: 110 x 110 pixels
• Photo Size: 1080 x 1080 pixels
• Video to Stories: 750 x 1334 pixels
• Photo Thumbnails: 161 x 161 pixels

Pinterest:
• Profile Picture: 165 x 165 pixels
• Board Display Image: 222 x 150 pixels
• Pin Sizes: a width of 238 pixels (with scaled height)

Tumblr:
• Profile Image: 128 x 128 pixels
• Image Posts: 500 x 750 pixels

YouTube:
• Channel Cover Picture: 2560 x 1440 pixels (for desktop), 1855 x 423 pixels (for tablets), 1546 x 423 pixels (for smartphones), and 2560 x 1440 pixels (for TV)
• Video Uploads: 1280 x 760 pixels

LinkedIn:
• Personal Page
o Personal Background image: 1584 x 396px
o Standard Logo: 400 x 400 pixels
o Profile image: 400 x 400 pixels
• Company/Brand Page
o Background image: 1536 x 768px
o Standard Logo: 400 x 400px
o Business / Career Cover Picture: 974 x 330 pixels
o Square Logo: 60 x 60px
o Business Banner Image: 646 x 220 pixels
o Standard Logo: 400 x 400px

Ello:
• Banner image: 2560 x 1440 pixels
• Profile image:360 x 360 pixels

WeChat:
• Profile Photo: 200 x 200 pixels
• Article Preview Header: 900 x 500 pixels
• Article Preview Thumbnail Image: 400 x 400 pixels (Displays at 200 x 200 pixels)
• Article Inline Image: 400 px x Any size px

Weibo:
• Cover Image: 920 x 300 px
• Profile Pictures: 200 x 200px (Displays at 100 x 100 px)
• Banner: 560 x 260 px
• Instream: 120 x 120 px
• Contest Preview: 640 x 640 px

Snapchat:
• Geofilter: 1080 x 1920

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