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Step it up by taking Twitter offline and getting face to face

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PCWM2 025In my last post, Who Should Real Estate Agents Follow on Twitter?, I discussed why I feel it is very important for real estate agents to focus on following people in their local area and gave some tips on how to find those people.

This installment I would like to discuss the thing that has made Twitter so powerful and dare I even say LIFE CHANGING.

It is time to take Twitter face to face.

As a young agent my mom (who was also my broker) used to tell me that real estate could only be done when you were “belly to belly” with someone who may at some time need to buy or sell property. There are many of these “old school” philosophies that hold water still today and this is one of them.

I was on Twitter quite some time before I sorted out the “who to follow” issue and it was a bit longer after that before I began to find opportunities to meet some of my Tweeps IRL.

My first meetings were at PodCamp WesternMA where the life changing part began. I walked in the room and was greeted with “Hey, there is Lesley Lambert!” from people who knew me only by my avatar on Twitter. I proceeded to meet a long list of people who would rock my world: my boyfriend-Morriss Partee, my business partner-Diane Guercio, friends too many to name.

From this first face to face meeting I also got a listing.

I was hooked. I decided that day that I would find every opportunity to meet these local Twitter friends.

Next up was my first Tweetup where I cemented friendships begun at PodCamp and branched out to more wonderful Western Massachusetts people.

One day I saw a tweet from @jessicawaters who was new to Western MA and was saying that she loved it here, but didn’t find the people at all friendly. I took it upon myself to invite her to lunch and a new friendship was born.

Since these initial forays into meeting people I have already met on Twitter I have attended numerous Tweetups, PodCamps, BarCamps and once flown across the country and back in 48 hours to attend a Tweetup (thanks again Nicole Nicolay!).

I have also developed these meetings into meaningful friendships, business contacts and closed transactions.

The beautiful thing about this process is that you have already met these people. The face to face meetings are warm and in some ways almost anti-climatic as you realize that any nerves you had were silly since this person is already a friend.

Last year I wrote a heart felt post about the Gifts that Social Media Has Brought Me. When I tell you that Twitter changed my life, I am not being dramatic or exaggerating. I am telling a powerful truth that I was blessed to embrace and experience and you can, too.

Twitter changed my life because I took those friendships face to face and I am forever grateful.

YOUR TO-DO LIST

#1- Attend a local tweetup. If none are being held in the near future or they are too few and far between then,

#2- Host a tweetup!

#3- Attend social media networking events in your area. We have a huge community built off of PodCamp WesternMA.

#4- Invite people to join you for lunch, cocktails, dinner, golf, volunteer work…you get the idea.

#5- Be proactive, genuine and friendly.

Good luck. I hope that opening yourself up to taking Twitter Face to Face will bring you as many wonderful gifts as it has to me!

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.

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19 Comments

19 Comments

  1. BawldGuy

    May 24, 2010 at 11:49 am

    Lesley – I’d love to follow your lead, if only for fun. Alas, even though my county sports 3 million people, there probably aren’t 10 who’re in my business, or even relatedly so. It’s been surprising. Most of the local tweeters are 15-20-somethings who couldn’t care less about me or what I do.

    • LesleyLambert

      May 24, 2010 at 1:19 pm

      Though I live in a very suburban area, there does seem to be a lot of activity on Twitter here. I find people using the Twitter Local application that I described in my previous blog post…have you tried that?

  2. Kirkland

    May 24, 2010 at 9:32 pm

    Lesley..you were one of my first contacts on Twitter and I can’t even begin to tell you thanks enough! Twitter has enabled me to find the people I needed to begin Implementing my vision for business. It’s not a tool, it’s a lifestyle and living in the moment and beyond with like minded people is just one facet of Twitter. The local connections are there.. get savvy, get out there.. and get business. the face to face is key to making it work for you. Living example here. You rock Lesley!

    • Lesley Lambert

      May 24, 2010 at 9:39 pm

      Thanks so much Debbie! I am so hopeful that our F2F is this August!

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Social Media

Social media is being used for hiring, and no, we’re not talking just LinkedIn

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

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social media, like tiktok, is being used for hiring. here are some examples of tiktok resumes.

Gen Z and Millennials are no doubt the heaviest users of social media, and perhaps the internet in general. But it’s no longer just about catching up with friends and family, posting memes, and hailing yourself as hashtag king – they are using it to get jobs in creative ways.

Kahlil Greene was a student at Yale University hell-bent on educating others about African American social movements and culture. Known as “The Gen Z Historian” on Instagram, TikTok, and LinkedIn, he got to posting about the lesser-known facts and stories of history, amounting to 1.3 million views very quickly, catching the attention of employers. Now with over 500,000 followers across all major platforms, Greene is heading to work in consulting focusing on public education.

“I think that’s the thing that people don’t realize that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.

Another TikToker, Emily Zugay, has over 2 million followers on the platform from hilariously redesigning brand logos. Her personality of shooting down brand choices with such a dry delivery is sure to make you giggle. She’s appeared on Ellen, and many brands changed their logos to her suggestions, including McDonald’s, the NFL, Tinder, Doritos, and Nascar. Just announced, Panera Bread is realizing limited holiday cups by Emily Zugay, taking a stab at Starbucks who typically creates the mad rush for holiday cups. Though she hasn’t publicly spoken about taking on a new role due to her wacky design endeavors, she has been approached for many partnership collaborations and markets herself as a content creator on the platform in order to rack in the dough.

Having the perfect one-page resume and perhaps, an inkling of personalization in the cover letter (which no one enjoys writing and barely anyone reads), is no longer the secret to landing jobs. 92% of companies use social media to hire.

“Creating a personal brand doesn’t have to be scary, hard, or time-consuming. You just have to be yourself. Consistent posts, a few follows and some direct messaging can go a long way to open doors.”

TikTok launched a pilot program of applying to the short-form video powerhouse by well, making a TikTok on the platform. Within 48 hours, 800 videos were submitted with #TikTokResumes in their captions. Expanding from internal hiring to external hiring, the program allowed job seekers to apply with their videos to Chipotle, Target, Shopify, and more.

Want to get in on the action but don’t know where to start? Unfortunately, the TikTok submissions have now closed, but you can always follow these tips to start getting creative for your next career move: Embrace the tools on the platform, do your research about the company you’re applying to, make connections on the platform and within the company, show off achievements as you would in a typical resume, and be yourself!

For more cool resume ideas, check out this article on the most creative techie resumes.

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Reactions to Twitter Blue from real subscribers, p.s. its not worth it

(SOCIAL MEDIA) Twitter’s paid subscription service, Twitter Blue, gives more control over tweets and custom UI, but subscriber reception has been lukewarm.

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Twitter Blue Sign Up Page

Twitter Blue, a paid subscription service that gives users increased control over their tweets and the appearance of their interfaces, launched this summer. Subscriber reception has been lukewarm, foreshadowing some resistance to shifts away from advertising-based revenue models for social media platforms.

The allure of Twitter Blue isn’t immediately apparent; beyond a relatively low price tag and increased exclusivity on a platform that emphasizes individuality, the service doesn’t offer much to alter the Twitter experience. Twitter Blue’s main selling point – the ability to preview and alter tweets before sending them – may not be enough to convince users to shell out the requisite three dollars per month.

Other features include the option to change the theme color and icon appearances. Twitter Blue subscribers can also read some ad-supported news articles without having to view ads courtesy of Twitter’s acquisition of Scroll, a company that provides ad-free news browsing.

But even with this variety of small customization options and the promise of more to come, users are skeptical. Android Central’s Shruti Shekar is one such user, beginning her review with, “Right off the bat, this feature isn’t worth the money you’d be spending on it every month.”

Shekar posits that the majority of the features are wasted on long-term users. “I think a lot of my opinions come from a place of using Twitter for so long in a certain way that I’ve gotten used to it, and now I find it challenging to adapt to something that would theoretically make my life easier,” she explains.

One of those adaptations centers on Twitter Blue’s “Undo Tweet” feature – something that belies the notion of proofreading and using common sense before sending thoughts into the nether.

“For me, 95% of the time, I really do pay attention to my tweets before I send them out,” says Shekar.

Twitter Blue checking Tweets before sending.

Shekar does praise Twitter Blue’s “Reader Mode” feature that allows users to view threads as uninterrupted columns but argues that the feature would probably end up being underutilized despite being a cool concept.

The aforementioned color and theme customization was of little interest to Shekar. “I actually found it a bit challenging to get used to the other colors, not because they’re ugly, but again because I am just so used to the classic blue,” she says.

One problem here is that the options to change link and theme colors and put threads in reader mode seem more like accessibility features than premium content. Twitter might do well to make these available to all users, if for no other reason than to avoid criticism about locking quality of life updates behind a subscription paywall.

Shekar’s criticism hits on a crucial point for any social media company looking to emulate Twitter Blue’s subscription model: Even if the subscription price is low, companies have to be prepared to make actual meaningful changes to the user experience if they want satisfied subscribers. That includes building in options that don’t fundamentally alter the basic aspects (or appearance) of the platform.

For more on Twitter Blue, check out their blog post on it here.

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Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck

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Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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