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Step it up by taking Twitter offline and getting face to face

PCWM2 025In my last post, Who Should Real Estate Agents Follow on Twitter?, I discussed why I feel it is very important for real estate agents to focus on following people in their local area and gave some tips on how to find those people.

This installment I would like to discuss the thing that has made Twitter so powerful and dare I even say LIFE CHANGING.

It is time to take Twitter face to face.

As a young agent my mom (who was also my broker) used to tell me that real estate could only be done when you were “belly to belly” with someone who may at some time need to buy or sell property. There are many of these “old school” philosophies that hold water still today and this is one of them.

I was on Twitter quite some time before I sorted out the “who to follow” issue and it was a bit longer after that before I began to find opportunities to meet some of my Tweeps IRL.

My first meetings were at PodCamp WesternMA where the life changing part began. I walked in the room and was greeted with “Hey, there is Lesley Lambert!” from people who knew me only by my avatar on Twitter. I proceeded to meet a long list of people who would rock my world: my boyfriend-Morriss Partee, my business partner-Diane Guercio, friends too many to name.

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From this first face to face meeting I also got a listing.

I was hooked. I decided that day that I would find every opportunity to meet these local Twitter friends.

Next up was my first Tweetup where I cemented friendships begun at PodCamp and branched out to more wonderful Western Massachusetts people.

One day I saw a tweet from @jessicawaters who was new to Western MA and was saying that she loved it here, but didn’t find the people at all friendly. I took it upon myself to invite her to lunch and a new friendship was born.

Since these initial forays into meeting people I have already met on Twitter I have attended numerous Tweetups, PodCamps, BarCamps and once flown across the country and back in 48 hours to attend a Tweetup (thanks again Nicole Nicolay!).

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I have also developed these meetings into meaningful friendships, business contacts and closed transactions.

The beautiful thing about this process is that you have already met these people. The face to face meetings are warm and in some ways almost anti-climatic as you realize that any nerves you had were silly since this person is already a friend.

Last year I wrote a heart felt post about the Gifts that Social Media Has Brought Me. When I tell you that Twitter changed my life, I am not being dramatic or exaggerating. I am telling a powerful truth that I was blessed to embrace and experience and you can, too.

Twitter changed my life because I took those friendships face to face and I am forever grateful.


#1- Attend a local tweetup. If none are being held in the near future or they are too few and far between then,

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#2- Host a tweetup!

#3- Attend social media networking events in your area. We have a huge community built off of PodCamp WesternMA.

#4- Invite people to join you for lunch, cocktails, dinner, golf, volunteer work…you get the idea.

#5- Be proactive, genuine and friendly.

Good luck. I hope that opening yourself up to taking Twitter Face to Face will bring you as many wonderful gifts as it has to me!

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Written By

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.



  1. BawldGuy

    May 24, 2010 at 11:49 am

    Lesley – I’d love to follow your lead, if only for fun. Alas, even though my county sports 3 million people, there probably aren’t 10 who’re in my business, or even relatedly so. It’s been surprising. Most of the local tweeters are 15-20-somethings who couldn’t care less about me or what I do.

    • LesleyLambert

      May 24, 2010 at 1:19 pm

      Though I live in a very suburban area, there does seem to be a lot of activity on Twitter here. I find people using the Twitter Local application that I described in my previous blog post…have you tried that?

  2. Kirkland

    May 24, 2010 at 9:32 pm were one of my first contacts on Twitter and I can’t even begin to tell you thanks enough! Twitter has enabled me to find the people I needed to begin Implementing my vision for business. It’s not a tool, it’s a lifestyle and living in the moment and beyond with like minded people is just one facet of Twitter. The local connections are there.. get savvy, get out there.. and get business. the face to face is key to making it work for you. Living example here. You rock Lesley!

    • Lesley Lambert

      May 24, 2010 at 9:39 pm

      Thanks so much Debbie! I am so hopeful that our F2F is this August!

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