Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Study reveals how to get more likes on Instagram

Instagram has attracted millions of users sharing and liking photos, and a new study reveals what types of images generate more likes. Genius!

instagram

instagram

Photo sharing community Instagram has been around for several years now, but data on users’ behavior is still emerging. Visual analytics and marketing platform, Curalate analyzed over eight million Instagram posts, taking a look at background ratio, dominant color, lightness, saturation, number of colors and other specifications, and determined how each combined to produce a high-quality image that earns Likes.

Their findings indicate that the most popular images offer plenty of background space and lots of texture, but what has the internet abuzz is that pictures dominated by blue are considered the most worthy of Likes.

The blue factor

Curalate reports that images dominated by the color blue receive 24 percent more likes than those featuring high concentrations of reds and oranges. One explanation is that many people use Instagram during breaks, and with blue being the most relaxing of colors, it could simply match users’ attitudes as they use Instagram.

instagram likes

Color composition

Instagram photos with a single hue dominance perform the best, especially those that have over 40 percent of the same color. Curalate notes that although this rings true, 90 percent of the images analyzed have under 20 percent single hue dominance, indicating there is ample room for opportunity.

Advertisement. Scroll to continue reading.

instagram colors

Saturation rules

Instagram is unique because of the filters offered, and although highly saturated images are most attractive in the real world, on Instagram, photos with less than 15 percent saturation actually receive 18 percent more likes than images with 20 to 40 percent saturation.

saturation instagram likes

What about the background?

The number of likes a photo earns is also reliant upon the background space, with images featuring over 90 percent of background space have larger audiences, yet 70 percent offered less than 20 percent background. So, don’t forget to pay attention to the background.

background-photos

Mind your lighting

Curalate found that images with 65 to 80 percent lighting earn 24 percent more likes than dark photos with under 45 percent lighting, so shooting in well lit scenarios is best for likes.

instagram lightness factor

Texture is ultra important

According to the study, adding texture to your photos is tremendously important, as pics with high levels of texture receive 78 percent more likes than those with lower levels of texture.

get more likes on instagram

What this all means

If you’re using Instagram as part of your brand’s social media strategy, paying attention to photography basics can help propel your images, validating your time spent sharing photos on Instagram.

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

3 Comments

3 Comments

  1. Pingback: What Instagram users really want from your brand [stats] - AGBeat

  2. Pingback: Big huge study on the most effective times to tweet - The American Genius

  3. Pingback: Instagram users engaging with brands at an all-time high - The American Genius

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Social media wars are a-brewing, with veteran platforms quickly hoping on new trends before they can be challenged. BeReal is no exception.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.