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Super Bowl blackout: everyone became a comedian

You may think the big news from last night was a Ravens’ win, but no, it was the Super Bowl blackout, which turned the entire internet into a batch of comedians.

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Super Bowl blackout #blackoutbowl 2013

America’s modern past time is to craft clever social media updates during live events from the Oscars to the Presidential Inauguration to the Super Bowl, and when something doesn’t go according to plan like a wardrobe malfunction, people whip out their phones or laptops and get to tweetin’ about it. So when the teams were all revved up after a massive halftime show by Beyonce, and half of the Superdome power went out for over 20 minutes and sportscasters’ ad-lib talents were put to the test, bored viewers became comedians. All of them. Every single one of them.

Personally, my best work was “Lights out, guess we WEREN’T ready for that jelly, Beyonce…” which I was disappointed to later learn that I wasn’t the only jelly joker. The point is not that I’m hilarious (which I am), but that the entire internet had something hilarious to say about the blackout, giving real comedians a run for their money.

Below is a roundup of just a select few jokes from the hundreds of gems to highlight the real news story about last night: everyone’s a comedian.

Note: some of these are racy, racist, ridiculous, and probably offensive, so if you are easily offended, this won’t be up your alley. You’ve been warned.

Super Bowl 2013 Blackout Jokes

Some would argue a Ravens win was the big news of the night, but social media reactions prove otherwise.

Storified by Lani Rosales· Mon, Feb 04 2013 06:22:47

Big whoop. I black out in New Orleans all of the time.Tiffany Clemons
Go home Super Dome. You’re drunk.Kate Ottavio
Guys I’m AT the #SuperBowl and this power outage is no joke. Most of us have broken into small but loyal factions. I am a now a doctor.Joe Randazzo
Will you guys ever forgive me?Super Bowl Lights
I wish the power had gone out when we were trying to turn around MySpace.Jason Hirschhorn
I bet Jim Harbaugh used to unplug the Nintendo when his brother was winning.Collin Moore
Meanwhile, CNET is no longer allowed to review light bulbs.Ina Fried
BREAKING: During the Twitter, Superbowl goes downRyan Sarver
What does Donald mean? the country is being run by a half-black guy? RT @realDonaldTrump: The Country is being run just like the stadium.David Jones
It was Ray Lewis with a knife in the control room.Michele Catalano
Lesson: do not use a toaster and a hair dryer at the same time in the Superdome.Tom Conrad
Back in the 1900s, they played in the dark. Let’s goLiz Scherer
CBS: Can I buy an ad spot now? I will pay sixty dollars. DM me.Damon Lindelof
@agbeat @AmyVernon @lizscherer next commercial has GOT to be from BW3.Jeff Jacobs
Not that anybody asked, but every adult human radiates at about 100 Watts — in the infrared.Neil deGrasse Tyson
Beyoncé radiates about 500 Watts, is my guess. But to be certain, I’d have to run a special calculation just for her.Neil deGrasse Tyson
…for science.Neil deGrasse Tyson
so it looks like the answer to "can you pay my bills?" was "no" #superbowlpoweroutagerob sheffield
Blow on the cartridge!Jason Del Rey
OH FOR GOD’S SAKES JUST PUT BEYONCE ON A WHEEL OR SOMETHINGAndy Levy
In Friday Night Lights, they lined up cars on the field and turned on the headlights. #superbowlSam Simon
damn lights still not on in new orleans superbowl obama doesnt care about black peopleDANCESTADAMUS
The best ad of the Super Bowl? The 30 minute ad for modernizing our nation’s power grid.Matt Lira
We have nothing to do with thisILLUMINATI

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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6 Comments

6 Comments

  1. Danny Brown

    February 4, 2013 at 9:56 am

    Like a true troll, I would just like to submit my effort here. 🙂

    • agbenn

      February 4, 2013 at 10:23 am

      lol but it’s true ;p

  2. SundayBestHomes

    February 4, 2013 at 1:47 pm

    Great article….actually saw a bunch of these on #brandbowl

  3. AmyVernon

    February 4, 2013 at 5:45 pm

    I guffawed at Lindelof’s last night, but he had an even BETTER one today.

    https://twitter.com/DamonLindelof/status/298530651848724480

  4. Waxil Davidson

    February 26, 2013 at 2:02 pm

    The best joke was by @scrutinous when he said “This is the worst thing to ever happen in the Super Dome.” And then Mike Scully, writer for the Simpsons posted the exact same thing 2 minutes later and stole the credit.

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Social Media

Why Trump’s lawsuit against social media still matters

(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.

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It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.

Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.

Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.

This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:

In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.

In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.

Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.

Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.

You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.

However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.

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Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore

(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.

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After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.

Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.

But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.

McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.

Live events also keep people on your site for longer, resulting in richer conversion opportunities.

The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.

There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.

Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.

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LinkedIn is nixing Stories this month (LinkedIn had Stories!?)

(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.

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Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.

This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.

Why is LinkedIn retiring Stories?

According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”

After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.

What does this mean for users?

Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.

What’s next for LinkedIn?

According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.

“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.

Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.

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