Hey, we all know that blogging is the way to go nowadays. The time when cold calling, door knocking and postcard sending are done. Over. Kaput. Now you need to write, write, write in order to connect. But what’s the right way?
This is what I’ve heard:
Content is King
Hey, wanna connect with an audience that will keep coming back for more? Then you have to keep adding in stuff that’s new and interesting. The advice differs but the least amount of posting I’ve heard is three times a week, minimum. Anything less than that and Google will forget your name, your address and the fact that your favorite ice cream flavor is Rocky Road,
This can’t be any ol’ content either. Nope. It needs to be engaging because you want the anonymous reader who stumbled across your blog today to come back tomorrow for more or, better yet, subscribe to your blog so he gets a steady stream of your latest and greatest. That’s right. You need to keep honing your writing skills because we all know the typical Web surfer has the attention span of a toddler about to take their nap. Think Pulitzer.
But, wait! There’s more.
SEO is King
The thinking on this is that you can write the most fascinating stuff on the planet but if no one knows where to find you to read it then you’re essentially writing for you, your mother and your assistant you hired to proofread your blog posts. So you need to fill all your posts with lots and lots of keywords so Google and all the other spiders and ‘bots and what have you can find your blog and deem it “relevant”.
“The home buyer considering the home purchase of 123 Main Street in Anywhere, MD came to an impasse with the home seller of the home located at 123 Main Street in Anywhere, MD over certain home inspection issues discovered by the licensed and certified home inspector from We Kill Deals Home Inspections. Unfortunately, the real estate transaction between the home buyer and the home seller regarding 123 Main Street, Anywhere, MD was not able to be completed.”
Of course, it could have been:
“One of my deals recently fell through due to inspection issues. Buyer balked. Seller wouldn’t move. Deal dead.”
‘Nuf said? Get your SEO mojo going or you might as well be one of millions and millions of blogs vying for attention. Wait. You have one of the millions and millions of blogs vying for attention.
But, wait! There’s more.
Social Media (the Relationship) is King
You can write like a 3rd grader and not know Jack about SEO but if you’re connected enough, you’ll float right to the top. Get yourself on Facebook and Twitter and Posterous and Plaxo and LinkedIn and anything else that promises a “relationship” with someone, anyone that might provide you with another connection or maybe even a mention in their blog and a backlink, to boot.
Maybe it you tweet, poke or expose your Posterous enough the people whom you have never met or spoken to will help you and your business. It’s not what you know, it’s who you know. Everybody knows that!
So every morning after your twenty minutes on the treadmill and morning coffee get social and make some connections so you can make some dough.
The Silver Bullet
People tell me I’m crazy for trying to find the silver bullet. The magic wand. I’m told there is not single path to real estate nirvana.
Austin tops the list of best places to buy a home
When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?
Looking at the bigger picture
(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).
That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).
They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.
“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”
Average age of houses on the rise, so is it now better or worse to buy new?
With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.
The average home age is higher than ever
(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.
With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.
Prices of new homes on the rise
Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.
Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?
The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.
Why Realtors are vulnerable to these rapid changes
(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.
Note: We’ll let you decide which company plays which role in the image above.
So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.
1. Zillow poaches top talent, Move/NAR sues
It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.
Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.
2. Two major media brands emerge
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