Could a 1.0 coach go 2.0 and who would be first?
Of course the real estate social media space is full of coaches and trainers- social media by its root definition is collaborative– people working with others to help them grow and engage.
The growth we’ve had in social media for real estate has been slow and steady, first in blogging, evolving into more immediate social tools such as Twitter, Facebook and others. Slow and steady has allowed us as a collaboration to groom the space, set the expectations, and communicate the etiquette allowing us to tailor an opportunity for any real estate agent new to the space to engage- we never thought it possible that 1.0 would ever work well within the confines of this architecture.
Enter Tom Ferry
Have you seen this guy around Twitter? I didn’t realize who it was at first. I knew his name, but didn’t put the face with the name, until I saw his website that led me to the upcoming Success Summit with a Gary Vaynerchuk interview. What I expected (the worst), versus what I got was a pretty striking difference- here was a one dot oh guy conversing with Gary and actually agreeing with him which I didn’t expect; people with Tom Ferry’s background are usually resistant and argumentative to the changing climate.
Tom and I talked about his conversations with Gary and I asked him what Gary said that changed his outlook and it was that engaging in the social media space requires 10-14 hours each day– essentially saying you’ll get out what you put in. So that’s what Tom is doing and why you’ve seen him actually in the trenches rather than preaching from a podium.
40k agents each month and still making time to Twitter
What makes Tom’s entry to social media so notable is that he brings a much needed higher level of endorsement to the space. As a coach, trainer, teacher and mentor, with over 20 years experience in business coaching, he’s trained over 250,000 professionals. His typical client base exceeds over $1 million in annual real estate commissions, including CEOs, brokers, agents, and professionals outside of the real estate space- his demographic is extraordinary and his voice is well respected- and he actually believes that social media is more than just the latest trend that some have called it. He’s practicing it. I’ve watched him share, learn, comment on blogs, promote others, and engage pretty much on our same level- more than just a systematic box of thank you cards.
Given that Tom works with over 40,000 agents a month, I predict he’ll have a pretty incredible impact on the next generation of participant in the real estate social media space.
We’ll be watching this unique evolution and are especially interested to see how an audience not accustomed to Social Media receives Tom and Gary on the subject- until then, listen, watch, and decide for yourself…