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12 creative ways to build and protect your name online

In an effort to build your brand or protect it, you already know the basics, but what are the unheard of ways to manage your reputation and advance it online?

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reputation management

12 ways to build and protect your name online

Since you have the internet and eyeballs, you’ve probably read some articles about building a name for yourself online, but you’re not stupid, you already know you need to be on Twitter and you should have a smartphone. What are your competitors not doing online that you could immediately take advantage of?

To answer that question, we asked Scott Allen at Momentum Factor (who also happens to be one of the first social media professionals in the world, we’re serious). We were surprised that his answers were not only creative but unpredictable – there are two tips we bet you’ve never thought of.

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Allen notes that Ben Franklin once noted that ““It takes many good deeds to build a good reputation, and only one bad one to lose it.” So painfully true. What follows is Allen’s own words – read and digest:

Whether you’re Joe Blow, freelancer, or owner of The Joe Blow Company, or simply Joe Blow, CEO of Something Else, LLC, your ability to do business is inextricably bound to your personal name. Even if you have focused on building the business brand over your own personal brand, web-savvy (and who isn’t these days?) potential customers, business partners and employees are going to do their homework, which includes finding out what they can about you personally.  And in today’s world, Benjamin Franklin’s words are perhaps even truer than when he wrote them two centuries ago.

Consider this:  every individual who has a social media account now has an online presence. That’s about 75% of Americans and only slightly lower worldwide. So unless your name is something like Zbgniew Dbrvsky, you’re competing with everyone in the world who shares your name.

On the flip side, unless you’re moderately famous (and no, slightly isn’t enough) or have been proactively building and protecting your name online, all it takes is one Ripoff Report or bad Yelp review that calls you out by name, and your name is virtual mud. If they’re really pissed, they can throw a Fiverr SEO gig at it, and it will take you months, or even years to slog your way out of it.

With that in mind, here are the top 10 action steps you can take to protect your personal name online. Some of the first ones may seem obvious, but they’re here for completeness. Keep reading and you may be surprised.

1. Google yourself. Sure, you’ve probably done it before anyway. This time, make a note of the results — namely, what are the top 20 positive or neutral results out there that are about you. You can note the negative ones, too, but we’re mainly interested at this point in finding out what you have to work with.

2. Update your bio. You want the information that’s out there about you to be current and consistent. If you’ve been online for a while, odds are that there are many different versions of your bio floating around out there. Create a short (under 160 characters), medium (one long paragraph) and long (3+ paragraphs) version.  You may also want to have a version in first-person and another in third-person.

3. Join BrandYourself.com. This is an absolutely essential tool for personal branding, and yes, there’s a free version. It will a) provide an additional URL that’s likely to rank high for your name, b) help you promote your other positive URLs with a high-quality, relevant link, and c) track your progress. While there are other steps that may have more impact, the tracking capability is why you want to do this one sooner rather than later. The free version will let you track and promote three links. If you’re serious about this, it’s well worth the $100/yr. premium plan. Submit your highest-ranking links from step 1.

3. Audit and update your current social media profiles. Make a list of all your existing accounts in a spreadsheet.  Make sure everything is up-to-date and that any links are going where you want them to go.  Also, if any of your accounts don’t have your personal name as part of your username, you may want to consider changing that. It’s not a huge factor, but the Twitter profile for @JoeBlowCEO is going to rank better for “Joe Blow” than @ThatCEODude.

4. Claim additional social media accounts. It really doesn’t matter if you’re never going to use them — go ahead and claim your name (or your variation on it) on as many social platforms as you possibly can. Use your updated bio and set up whatever links you can to your main sites and social channels. KnowEm will do it for you, for a fee. If you want to do it on your own, use NameChk to check availability. If you want to be completely thorough, you can use Wikipedia’s lists of social networking sites, Q&A sites (Quora is a biggie), and social bookmarking sites. Best recommendation: hire a freelancer on Odesk for $2/hr. or less to do it for you.

5. Set up social media aggregation & promotion tools. Now that you have all your social media channels up-to-date, let’s promote them. Must-have tools include Empire Avenue, RebelMouse, XeeMe, About.me and Flavors.me. The key to these is that they are fairly automated — every time you put out a piece of content, it gets linked everywhere. Set it and forget it.

6. Set up Google authorship. If you want Google to know what content is actually created by you, you can now simply tell it on your Google+ profile. This has been around for a couple of years, and heavily utilized by those “in the know”. Now, Google has finally made it much easier for everyone to set this up with their step-by-step guide. Link to all of your new and newly updated social profiles.

7. Become quotable. Have you ever come up with a particularly pithy or memorable way of expressing a thought? If not, it’s time to start, and if so, it’s time to share it. Whenever you think of a nice, concise way of expressing something, put it out on your blog, social media, and quotation sites. While many of them require quotes to be “well sourced”, there are some popular ones that accept user submissions, such as SearchQuotes and QuotesDaddy. If you’re a published author, you can also submit your quotes on GoodReads and if your quote appears in an article just about anywhere, you can try submitting it at ThinkExist.

8. Be a content machine. You have now created the infrastructure to maximize your online exposure. Now you need to give it fuel. There’s no hard and fast rule about how often you should post, or what mix you should have of original content vs. curated content vs. simply sharing content from others. But whatever works for you, do it consistently across multiple platforms.

9. Publish content “off-site”.  Supposedly, guest blogging for SEO purposes is dead. While that may be true for SEOs trying to do it on a large scale for the sake of backlinks, it’s certainly not true when it comes to building your personal reputation. You don’t have to do a lot of it, but having your articles published on high-traffic sites will do wonders for your online reputation. It may rank for your name on its own, but it can also gives quality backlinks to some of your top sites. It’s also a great credibility builder in your bio.

10. Give interviews. Because of the concern about guest blogging and SEO, many blogs are steering away from guest posts. But they love interviews! It doesn’t matter whether it’s audio, video, or just written. And — even better than with guest blogging — your name is going to be in the title of the post, not just the tagline, and the search engines love that.

11. Fund a movie. For anywhere from a few hundred dollars to a few thousand, you can become a film producer. “So what,” you ask. IMDB. You’ll automatically get a profile page on IMDB, and that data gets syndicated to hundreds of other sites. Look for films that match your interest and budget on Kickstarter, Indiegogo and other crowdfunding sites. Be sure that it specifies that you’ll get IMDB credit, else the only benefit will be feeling good about supporting an up-and-coming filmmaker.

12. Make a plan to keep all of this information up-to-date. Start by going back and updating your BrandYourself and Google+ profiles with all these new profiles you’ve created.  Plan on checking everything at least a couple of times a year to make sure nothing’s broken. Make sure you have all of the information in one place so that if you have a major update to your bio or links, you know where to go and what to do.

Finally, keep in mind that all of these things are just outward signs — your reputation starts with your character.  Treat people right, speak well of others, create value wherever you go, and you won’t have to work nearly as hard at building and protecting your reputation.

Scott Allen is one of the true pioneers of social media, helping individuals and businesses turn virtual relationships into real business since 2002. He’s coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online and The Emergence of The Relationship Economy, and a contributor to over a dozen books on entrepreneurship, marketing, social media and other business topics. He is currently Director of Client Solutions for Momentum Factor, a digital marketing agency exclusively serving the direct selling industry. For fun, he enjoys spending time with family, making music, coaching entrepreneurs, pug snuggling, and bending Google to his will.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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2 Comments

2 Comments

  1. Sarah Harris

    June 2, 2014 at 7:05 pm

    You really cover it all! Love the information about BrandYourself and claiming additional social media profiles. I’m definitely going to bookmark this 🙂

  2. Nathan718

    June 6, 2014 at 4:35 pm

    Great article. I haven’t run across BrandYourself before. I’ll definitely have to check some of these out

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Social Media

Facebook hopes to get yeety fresh with a new meme maker

(SOCIAL MEDIA) Facebook has a whole new team to create new apps to keep up with the likes of Tik-Tok and instagram, but who wants them to?

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The tea is Facebook, triggered by its basic label, is tired of Taking L’s and wants clout and is ready to be on fleek with some yeets from Gen Z.

What this means, is Facebook launched a new app called Whale, which lets users make and share memes in a super simple way. Right now, Whale is only available on the Canadian App Store.

Tik-Tok, a video-focused app, has quickly risen in interest and grabbed the attention of the younger set. In an effort to boost its market share with competition from Snapchat and Tik-Tok, among others, Facebook is using its New Product Experimentation (NPE) team to develop apps that will be of interest to users, The Verge shared. Whether it is able to find its way into their cold and possibly stunted hearts is yet to be seen.

A Pew research study, published earlier in 2019, shared that half of American teens use Facebook, which The Next Web pointed out is not its largest demographic of users. Instead, seven out of 10 adults use Facebook, with 75% visiting daily, according to the research study.

The app arrived on Nov. 15, 2019, according to App Annie. With one, five-star review to date, the app is said to be easy to use to create and share memes. But, not very unique in a market where making memes has become “lit”.

The app allows users to take or select from their camera roll or browse the apps’ stock images to create easy to share memes. Users can also insert text, use filters and effects, according to Tech Crunch. Users have the option to make their own stickers and even draw freehand.

As Facebook’s NPE team comes up with new apps, Tik-Tok, is on its way to 1.5 billion users. But, not without some controversy, since its Chinese-owned and U.S. lawmakers have become concerned about the security of user data.

As Tech Crunch explained, the Canadian launch allows Facebook to test out the app in a market similar to the U.S. but with a smaller user-base, in case it should take off and require it to scale quickly.

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Social media site by Wikipedia founder – lofty goals, limited functionality

(SOCIAL MEDIA)Wikipedia founder has created a news social networking site to help people escape from the shady practices of other sites, but is it all that good?

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Wikipedia founder Jimmy Wales announced the launch of WT:Social last week, a social network sprung from the WikiTribune project. In addition to creating the global encyclopedia that your high school teacher won’t let you cite as a source, Wales is also behind the Wikimedia Foundation and the Jimmy Wales Foundation for Freedom of Expression.

WikiTribune is a volunteer-driven platform focused on delivering “neutral, factual, high-quality news.” (There’s a lot that could be said about the ethics and logistics of trying to “fix” news by paying reporters even less/nothing, but that’s another article.)

Springing a social network out of a news site means that WT:Social’s focus is largely going to be on fixing what’s wrong with Facebook’s news. They’ve drawn criticism over the last few years for their news policies.

Among other things, despite theoretically banning white nationalist content, their list of “trusted” news sources includes Breitbart, a site whose founder has called it a platform for the alt-right. (The alt-right itself is a self-avowed white nationalist movement, among other things) Zuckerberg has also (as we’ve pointed out) claimed that politicians have the right to lie in advertisements. Refusing to hold advertisers to any sort of standard of truth is deeply concerning, to say the least.

So WT:Social is out to improve the way that people consume and share news. But is that enough to make it succeed as a social network? After all, people looking for FB or Twitter alternatives aren’t just looking for news. They’re looking for a less toxic platform.

Facebook and Twitter have both received criticism for how they handle user experience and advertisements alike. Both have problems with bubbling extremist movements, and both have struggled with public perception in the wake of persistent allegations that their moderation systems are under-resourced, and tend to side with abusive users over the marginalized people those abusers were targeting. For their part, Twitter has overtly stated that people who violate their terms of service regarding harassment or threats will not be banned for it, so long as they are sufficiently newsworthy.

This might have something to do with the fact that they see some of those same TOS violators as enough of a draw to their platform to feature them in advertisements. And of course, Twitter kept conspiracy theorist Alex Jones and his InfoWars media company on the platform despite rules violations until he confronted CEO Jack Dorsey in person.

One theoretical point in WT:Social’s favor is that they’re planning on being donation-supported, rather than ad-supported. Which is fantastic from an end-user standpoint, but raises issues on buy-in from others. And that’s not the only potential stumbling block in WT:Social’s path.

As yet WT:Social hasn’t really stated a particular interest in competing with Facebook and Twitter on the social aspects of social media, and so far, that lack of interest comes through on the site. This writer signed up for the social network (looking, as ever, for a Facebook alternative) and was greeted by a number of baffling things.

First, my attempts to log in were greeted by a notification that I was “number 65538 on the waiting list,” and that I could send invitations to get earlier access to the site, to make posts.

WT waiting list contribute

Then, I made posts.

But now I can’t find them?

Beyond that, I’m not sure what the waiting list is actually for. On top of the mysterious queue, there’s a place where I can subscribe! But once again, I don’t quite know what I would be subscribing to, and $12.99/month is a lot to ask for a service that’s completely undefined. I suppose that I could track down other sources to explain this to me, but if the user experience is so confounding from the outset that I need to learn about it secondhand, do I really want to pursue the site further?

A friend and I, both eager for a Facebook alternative, started writing on each other’s walls to test the service out. But in lieu of any kind of notification system, we found ourselves writing on each other’s WT:Social profiles, and then returning to Facebook to let the other person know that we had done so.

It’s not an auspicious beginning.

But at the same time, something needs to happen. With Facebook’s reputation for promulgating fake news, Twitter’s notoriety for abuse, Reddit’s haze of toxicity, and content hubs like YouTube and Tumblr cracking down on adult content (and seemingly defining the existence of LGBT people as inherently “adult,”) people are looking for some kind of life raft. The person who creates a robust social network that commits to rooting out toxicity could have quite the business opportunity on their hands.

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Twitter’s crackdown on deepfakes could insure the company’s survival

(SOCIAL MEDIA) Twitter is cracking down on manipulated and misleading content—will other social media platforms do the same?

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Twitter isn’t renowned for things that other social media platforms lay claim to—you know, setting trends, turning a profit, staying relevant—but the oft-forgotten site finally has something to brag about: cracking down on deepfakes.

Oh, and they also finally pulled out a profit this year, but that’s beside the point.

Deepfakes, for those who don’t know, are videos which have been manipulated to portray people—often celebrities or politicians—saying and doing things that they never actually said or did. The problem with deepfakes is that, unlike your average Photoshop job, they are extremely convincing; in some cases, their validity may even be impossible to determine.

Unfortunately, deepfakes have been used for a variety of unsavory purposes ranging from moderate humiliation to full-blown revenge porn; since ruling them out is difficult, the long-term implications of this type of video manipulation are pretty terrifying.

You wouldn’t be wrong for thinking that all social media platforms should address deepfakes as a serious issue, but the fact remains that many platforms have taken decidedly lackadaisical approaches. Facebook, for example, continues to allow content from producers who have histories of video manipulation, the dissemination of misleading information, and flat-out false advertising—something that has been generally glossed over despite being heavily addressed by media.

This is where Twitter is actually ahead of the curve. Where other social media services have failed in the war against “fake news”, Twitter hopes to succeed by aggressively labelling and, in some cases, censoring media that has been determined to be manipulated or misleading. While the content itself will stay posted in most cases, a warning will appear near it to signify its lack of credibility.

Twitter will also remove manipulated content that is deemed harmful or malicious, but the real beauty of their move is that it allows people to witness first-hand a company or service purposefully misleading them. By keeping the problematic content available while making users aware of its flaws, Twitter is increasing awareness and skepticism about viral content.

Of course, there is room to criticize Twitter’s approach; for example, some will point to their act of leaving deepfakes posted as not doing enough, while others will probably address the tricky business of identifying deepfakes to begin with. Luckily, Twitter’s policy isn’t set in stone just yet—from now until November 27th, you can take a survey to leave feedback on how Twitter should address these issues going forward.

As Twitter’s policy develops and goes into place, it will be interesting to see which social media platforms follow suit.

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