Connect with us

Social Media

12 creative ways to build and protect your name online

In an effort to build your brand or protect it, you already know the basics, but what are the unheard of ways to manage your reputation and advance it online?

Published

on

reputation management

reputation management

12 ways to build and protect your name online

Since you have the internet and eyeballs, you’ve probably read some articles about building a name for yourself online, but you’re not stupid, you already know you need to be on Twitter and you should have a smartphone. What are your competitors not doing online that you could immediately take advantage of?

To answer that question, we asked Scott Allen at Momentum Factor (who also happens to be one of the first social media professionals in the world, we’re serious). We were surprised that his answers were not only creative but unpredictable – there are two tips we bet you’ve never thought of.

bar
Allen notes that Ben Franklin once noted that ““It takes many good deeds to build a good reputation, and only one bad one to lose it.” So painfully true. What follows is Allen’s own words – read and digest:

Whether you’re Joe Blow, freelancer, or owner of The Joe Blow Company, or simply Joe Blow, CEO of Something Else, LLC, your ability to do business is inextricably bound to your personal name. Even if you have focused on building the business brand over your own personal brand, web-savvy (and who isn’t these days?) potential customers, business partners and employees are going to do their homework, which includes finding out what they can about you personally.  And in today’s world, Benjamin Franklin’s words are perhaps even truer than when he wrote them two centuries ago.

Consider this:  every individual who has a social media account now has an online presence. That’s about 75% of Americans and only slightly lower worldwide. So unless your name is something like Zbgniew Dbrvsky, you’re competing with everyone in the world who shares your name.

On the flip side, unless you’re moderately famous (and no, slightly isn’t enough) or have been proactively building and protecting your name online, all it takes is one Ripoff Report or bad Yelp review that calls you out by name, and your name is virtual mud. If they’re really pissed, they can throw a Fiverr SEO gig at it, and it will take you months, or even years to slog your way out of it.

With that in mind, here are the top 10 action steps you can take to protect your personal name online. Some of the first ones may seem obvious, but they’re here for completeness. Keep reading and you may be surprised.

1. Google yourself. Sure, you’ve probably done it before anyway. This time, make a note of the results — namely, what are the top 20 positive or neutral results out there that are about you. You can note the negative ones, too, but we’re mainly interested at this point in finding out what you have to work with.

2. Update your bio. You want the information that’s out there about you to be current and consistent. If you’ve been online for a while, odds are that there are many different versions of your bio floating around out there. Create a short (under 160 characters), medium (one long paragraph) and long (3+ paragraphs) version.  You may also want to have a version in first-person and another in third-person.

3. Join BrandYourself.com. This is an absolutely essential tool for personal branding, and yes, there’s a free version. It will a) provide an additional URL that’s likely to rank high for your name, b) help you promote your other positive URLs with a high-quality, relevant link, and c) track your progress. While there are other steps that may have more impact, the tracking capability is why you want to do this one sooner rather than later. The free version will let you track and promote three links. If you’re serious about this, it’s well worth the $100/yr. premium plan. Submit your highest-ranking links from step 1.

3. Audit and update your current social media profiles. Make a list of all your existing accounts in a spreadsheet.  Make sure everything is up-to-date and that any links are going where you want them to go.  Also, if any of your accounts don’t have your personal name as part of your username, you may want to consider changing that. It’s not a huge factor, but the Twitter profile for @JoeBlowCEO is going to rank better for “Joe Blow” than @ThatCEODude.

4. Claim additional social media accounts. It really doesn’t matter if you’re never going to use them — go ahead and claim your name (or your variation on it) on as many social platforms as you possibly can. Use your updated bio and set up whatever links you can to your main sites and social channels. KnowEm will do it for you, for a fee. If you want to do it on your own, use NameChk to check availability. If you want to be completely thorough, you can use Wikipedia’s lists of social networking sites, Q&A sites (Quora is a biggie), and social bookmarking sites. Best recommendation: hire a freelancer on Odesk for $2/hr. or less to do it for you.

5. Set up social media aggregation & promotion tools. Now that you have all your social media channels up-to-date, let’s promote them. Must-have tools include Empire Avenue, RebelMouse, XeeMe, About.me and Flavors.me. The key to these is that they are fairly automated — every time you put out a piece of content, it gets linked everywhere. Set it and forget it.

6. Set up Google authorship. If you want Google to know what content is actually created by you, you can now simply tell it on your Google+ profile. This has been around for a couple of years, and heavily utilized by those “in the know”. Now, Google has finally made it much easier for everyone to set this up with their step-by-step guide. Link to all of your new and newly updated social profiles.

7. Become quotable. Have you ever come up with a particularly pithy or memorable way of expressing a thought? If not, it’s time to start, and if so, it’s time to share it. Whenever you think of a nice, concise way of expressing something, put it out on your blog, social media, and quotation sites. While many of them require quotes to be “well sourced”, there are some popular ones that accept user submissions, such as SearchQuotes and QuotesDaddy. If you’re a published author, you can also submit your quotes on GoodReads and if your quote appears in an article just about anywhere, you can try submitting it at ThinkExist.

8. Be a content machine. You have now created the infrastructure to maximize your online exposure. Now you need to give it fuel. There’s no hard and fast rule about how often you should post, or what mix you should have of original content vs. curated content vs. simply sharing content from others. But whatever works for you, do it consistently across multiple platforms.

9. Publish content “off-site”.  Supposedly, guest blogging for SEO purposes is dead. While that may be true for SEOs trying to do it on a large scale for the sake of backlinks, it’s certainly not true when it comes to building your personal reputation. You don’t have to do a lot of it, but having your articles published on high-traffic sites will do wonders for your online reputation. It may rank for your name on its own, but it can also gives quality backlinks to some of your top sites. It’s also a great credibility builder in your bio.

10. Give interviews. Because of the concern about guest blogging and SEO, many blogs are steering away from guest posts. But they love interviews! It doesn’t matter whether it’s audio, video, or just written. And — even better than with guest blogging — your name is going to be in the title of the post, not just the tagline, and the search engines love that.

11. Fund a movie. For anywhere from a few hundred dollars to a few thousand, you can become a film producer. “So what,” you ask. IMDB. You’ll automatically get a profile page on IMDB, and that data gets syndicated to hundreds of other sites. Look for films that match your interest and budget on Kickstarter, Indiegogo and other crowdfunding sites. Be sure that it specifies that you’ll get IMDB credit, else the only benefit will be feeling good about supporting an up-and-coming filmmaker.

12. Make a plan to keep all of this information up-to-date. Start by going back and updating your BrandYourself and Google+ profiles with all these new profiles you’ve created.  Plan on checking everything at least a couple of times a year to make sure nothing’s broken. Make sure you have all of the information in one place so that if you have a major update to your bio or links, you know where to go and what to do.

Finally, keep in mind that all of these things are just outward signs — your reputation starts with your character.  Treat people right, speak well of others, create value wherever you go, and you won’t have to work nearly as hard at building and protecting your reputation.

Scott Allen is one of the true pioneers of social media, helping individuals and businesses turn virtual relationships into real business since 2002. He’s coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online and The Emergence of The Relationship Economy, and a contributor to over a dozen books on entrepreneurship, marketing, social media and other business topics. He is currently Director of Client Solutions for Momentum Factor, a digital marketing agency exclusively serving the direct selling industry. For fun, he enjoys spending time with family, making music, coaching entrepreneurs, pug snuggling, and bending Google to his will.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Continue Reading
Advertisement
2 Comments

2 Comments

  1. Sarah Harris

    June 2, 2014 at 7:05 pm

    You really cover it all! Love the information about BrandYourself and claiming additional social media profiles. I’m definitely going to bookmark this 🙂

  2. Nathan718

    June 6, 2014 at 4:35 pm

    Great article. I haven’t run across BrandYourself before. I’ll definitely have to check some of these out

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.

Published

on

facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

Continue Reading

Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.

Published

on

Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

Continue Reading

Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.

Published

on

impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!