12 ways to build and protect your name online
Since you have the internet and eyeballs, you’ve probably read some articles about building a name for yourself online, but you’re not stupid, you already know you need to be on Twitter and you should have a smartphone. What are your competitors not doing online that you could immediately take advantage of?
To answer that question, we asked Scott Allen at Momentum Factor (who also happens to be one of the first social media professionals in the world, we’re serious). We were surprised that his answers were not only creative but unpredictable – there are two tips we bet you’ve never thought of.
Allen notes that Ben Franklin once noted that ““It takes many good deeds to build a good reputation, and only one bad one to lose it.” So painfully true. What follows is Allen’s own words – read and digest:
Whether you’re Joe Blow, freelancer, or owner of The Joe Blow Company, or simply Joe Blow, CEO of Something Else, LLC, your ability to do business is inextricably bound to your personal name. Even if you have focused on building the business brand over your own personal brand, web-savvy (and who isn’t these days?) potential customers, business partners and employees are going to do their homework, which includes finding out what they can about you personally. And in today’s world, Benjamin Franklin’s words are perhaps even truer than when he wrote them two centuries ago.
Consider this: every individual who has a social media account now has an online presence. That’s about 75% of Americans and only slightly lower worldwide. So unless your name is something like Zbgniew Dbrvsky, you’re competing with everyone in the world who shares your name.
On the flip side, unless you’re moderately famous (and no, slightly isn’t enough) or have been proactively building and protecting your name online, all it takes is one Ripoff Report or bad Yelp review that calls you out by name, and your name is virtual mud. If they’re really pissed, they can throw a Fiverr SEO gig at it, and it will take you months, or even years to slog your way out of it.
With that in mind, here are the top 10 action steps you can take to protect your personal name online. Some of the first ones may seem obvious, but they’re here for completeness. Keep reading and you may be surprised.
1. Google yourself. Sure, you’ve probably done it before anyway. This time, make a note of the results — namely, what are the top 20 positive or neutral results out there that are about you. You can note the negative ones, too, but we’re mainly interested at this point in finding out what you have to work with.
2. Update your bio. You want the information that’s out there about you to be current and consistent. If you’ve been online for a while, odds are that there are many different versions of your bio floating around out there. Create a short (under 160 characters), medium (one long paragraph) and long (3+ paragraphs) version. You may also want to have a version in first-person and another in third-person.
3. Join BrandYourself.com. This is an absolutely essential tool for personal branding, and yes, there’s a free version. It will a) provide an additional URL that’s likely to rank high for your name, b) help you promote your other positive URLs with a high-quality, relevant link, and c) track your progress. While there are other steps that may have more impact, the tracking capability is why you want to do this one sooner rather than later. The free version will let you track and promote three links. If you’re serious about this, it’s well worth the $100/yr. premium plan. Submit your highest-ranking links from step 1.
3. Audit and update your current social media profiles. Make a list of all your existing accounts in a spreadsheet. Make sure everything is up-to-date and that any links are going where you want them to go. Also, if any of your accounts don’t have your personal name as part of your username, you may want to consider changing that. It’s not a huge factor, but the Twitter profile for @JoeBlowCEO is going to rank better for “Joe Blow” than @ThatCEODude.
4. Claim additional social media accounts. It really doesn’t matter if you’re never going to use them — go ahead and claim your name (or your variation on it) on as many social platforms as you possibly can. Use your updated bio and set up whatever links you can to your main sites and social channels. KnowEm will do it for you, for a fee. If you want to do it on your own, use NameChk to check availability. If you want to be completely thorough, you can use Wikipedia’s lists of social networking sites, Q&A sites (Quora is a biggie), and social bookmarking sites. Best recommendation: hire a freelancer on Odesk for $2/hr. or less to do it for you.
5. Set up social media aggregation & promotion tools. Now that you have all your social media channels up-to-date, let’s promote them. Must-have tools include Empire Avenue, RebelMouse, XeeMe, About.me and Flavors.me. The key to these is that they are fairly automated — every time you put out a piece of content, it gets linked everywhere. Set it and forget it.
6. Set up Google authorship. If you want Google to know what content is actually created by you, you can now simply tell it on your Google+ profile. This has been around for a couple of years, and heavily utilized by those “in the know”. Now, Google has finally made it much easier for everyone to set this up with their step-by-step guide. Link to all of your new and newly updated social profiles.
7. Become quotable. Have you ever come up with a particularly pithy or memorable way of expressing a thought? If not, it’s time to start, and if so, it’s time to share it. Whenever you think of a nice, concise way of expressing something, put it out on your blog, social media, and quotation sites. While many of them require quotes to be “well sourced”, there are some popular ones that accept user submissions, such as SearchQuotes and QuotesDaddy. If you’re a published author, you can also submit your quotes on GoodReads and if your quote appears in an article just about anywhere, you can try submitting it at ThinkExist.
8. Be a content machine. You have now created the infrastructure to maximize your online exposure. Now you need to give it fuel. There’s no hard and fast rule about how often you should post, or what mix you should have of original content vs. curated content vs. simply sharing content from others. But whatever works for you, do it consistently across multiple platforms.
9. Publish content “off-site”. Supposedly, guest blogging for SEO purposes is dead. While that may be true for SEOs trying to do it on a large scale for the sake of backlinks, it’s certainly not true when it comes to building your personal reputation. You don’t have to do a lot of it, but having your articles published on high-traffic sites will do wonders for your online reputation. It may rank for your name on its own, but it can also gives quality backlinks to some of your top sites. It’s also a great credibility builder in your bio.
10. Give interviews. Because of the concern about guest blogging and SEO, many blogs are steering away from guest posts. But they love interviews! It doesn’t matter whether it’s audio, video, or just written. And — even better than with guest blogging — your name is going to be in the title of the post, not just the tagline, and the search engines love that.
11. Fund a movie. For anywhere from a few hundred dollars to a few thousand, you can become a film producer. “So what,” you ask. IMDB. You’ll automatically get a profile page on IMDB, and that data gets syndicated to hundreds of other sites. Look for films that match your interest and budget on Kickstarter, Indiegogo and other crowdfunding sites. Be sure that it specifies that you’ll get IMDB credit, else the only benefit will be feeling good about supporting an up-and-coming filmmaker.
12. Make a plan to keep all of this information up-to-date. Start by going back and updating your BrandYourself and Google+ profiles with all these new profiles you’ve created. Plan on checking everything at least a couple of times a year to make sure nothing’s broken. Make sure you have all of the information in one place so that if you have a major update to your bio or links, you know where to go and what to do.
Finally, keep in mind that all of these things are just outward signs — your reputation starts with your character. Treat people right, speak well of others, create value wherever you go, and you won’t have to work nearly as hard at building and protecting your reputation.
Scott Allen is one of the true pioneers of social media, helping individuals and businesses turn virtual relationships into real business since 2002. He’s coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online and The Emergence of The Relationship Economy, and a contributor to over a dozen books on entrepreneurship, marketing, social media and other business topics. He is currently Director of Client Solutions for Momentum Factor, a digital marketing agency exclusively serving the direct selling industry. For fun, he enjoys spending time with family, making music, coaching entrepreneurs, pug snuggling, and bending Google to his will.
The FBI has a new division to investigate leaks to the media
(MEDIA) The FBI has launched a division dedicated completely to investigating leaks, and the stats of their progress and formation are pretty surprising…
Expanding its capability to investigate potential governmental leaks to the media, the Federal Bureau of Investigation (FBI) created a new unit to address those threats in 2018.
Documents obtained by TYT as a part of their investigation identify the need for the unit as being due to a “rapid” increase in the number of leaks to the media from governmental sources.
“The complicated nature of — and rapid growth in — unauthorized disclosure and media leak threats and investigations has necessitated the establishment of a new Unit,” one of the released and heavily redacted documents reads.
The FBI appeared to create accounting functions to support the new division, with one document dated in May 2018 revealing that a cost code for the new unit was approved by the FBI’s Resource Analysis Unit.
In August 2017, former Attorney General Jeff Sessions had stated that such a unit had already been formed to address such types of investigations, which he had deemed as being too few in number shortly after taking office in February 2017.
By November of the same year, Sessions claimed that the number of investigations by the Justice Department had increased by 800%, as the Trump administration sought to put an end to the barrage of leaks regarding both personnel and policy that appeared to come from within the ranks of the federal government.
The investigation and prosecution of leaks to the media from government reached a zenith under the Obama administration, using a United States law that originated over 100 years ago in 1917, and was long unused for such purposes.
The Espionage Act treats the unauthorized release of information deemed to be secret in the interests of national security and could be used to harm the interests of the United States or aid an enemy as a criminal act. While controversial in application, the administration used it to prosecute more than twice as many alleged leakers than had been addressed by all previous administrations combined, a total of 10 leak-related prosecutions.
In July 2018, Reality Winner, pled guilty to one felony count of leaking classified information in 2016, representing the first successful prosecution of those who leaked governmental secrets to the media under the Trump administration.
Winner, a former member of the Air Force and a contractor for the National Security Agency at the time of her arrest, was accused of sharing a classified report regarding alleged Russian involvement with the election of 2016 with the news media. Her agreed-upon sentence of 63 months in prison was longer than the average of those convicted for similar crimes, with the typical sentence ranging from one to three and a half years.
Defendants charged under the Espionage Act by the FBI are challenged in mounting their case by the fact that they are prohibited of using a defense of disclosure in the public interest as a defense to their actions.
MeWe – the social network for your inner Ron Swanson
MeWe, a new social media site, seems to offer everything Facebook does and more, but with privacy as a foundation of its business model. Said MeWe user Melissa F., “It’s about time someone figured out that privacy and social media can go hand in hand.”
Let’s face it: Facebook is kind of creepy. Between facial recognition technology, demanding your real name, and mining your accounts for data, social media is becoming increasingly invasive. Users have looked for alternatives to mainstream social media that genuinely value privacy, but the alternatives to Facebook have been lackluster.
MeWe is poised to change all of that, if it can muster up a network strong enough to compete with Facebook. On paper, the new social media site seems to offer everything Facebook does and more, but with privacy as a foundation of its business model. Said MeWe user Melissa F., “It’s about time someone figured out that privacy and social media can go hand in hand.”
MeWe prioritizes privacy in every aspect of the site, and in fact, users are protected by a “Privacy Bill of Rights.” MeWe does not track, mine, or share your data, and does not use facial recognition software or cookies. (In fact, you can take a survey on MeWe to estimate how many cookies are currently tracking you – apparently I have 18 cookies spying on me!)
You don’t have to share that “as of [DATE] my content belongs to me” status anymore.
Everything you post on MeWe belongs to you – the site does not try to claim ownership over your content – and you can download your profile in its entirety at any time. MeWe doesn’t even pester you with advertising. Instead of making money by selling your data (hence the hashtag #Not4Sale) or advertising, the site plans to profit by offering additional paid services, like extra data and bonus apps.
So what does MeWe do? Everything Facebook does, and more. You can share photos and videos, send messages or live chat. You can also attach voice messages to any of your posts, photos, or videos, and you can create Snapchat-like disappearing content.
You can also sync your profile to stash content in your personal storage cloud. Everything you post is protected, and you can fine-tune the permission controls so that you can decide exactly who gets to see your content and who doesn’t – “no creepy stalkers or strangers.”
This story was originally published in January 2016, but the social network suddenly appears to be gaining traction.
Reddit CEO says it’s impossible to police hate speech, and he’s 100% right
(SOCIAL MEDIA) Moderating speech online is a slippery slope, and Reddit’s CEO argues that it’s impossible. Here’s why censorship of hate speech is still so complicated.
Reddit often gets a bad rap in the media for being a cesspool of offensive language and breeding grounds for extreme, harmful ideas. This is due in part to the company’s refusal to mediate or ban hate speech.
In fact, Reddit CEO Steve Huffman recently stated that it’s not possible for the company to moderate hate speech. Huffman noted that since hate speech can be “difficult to define,” enforcing a ban would be “a nearly impossible precedent to uphold.”
As lazy as that may sound, anyone who has operated massive online groups (as we do) knows this to be unfortunate but true.
Currently, Reddit policy prohibits “content that encourages, glorifies, incites, or calls for violence or physical harm against an individual or a group of people […or] that glorifies or encourages the abuse of animals.”
Just about anything else is fair game. Sure, subreddit forums have been shut down in the past, but typically as the result of public pressure. Back in 2015, several subreddits were removed, including ones focused on mocking overweight people, transgender folks, and people of color.
However, other equally offensive subreddits didn’t get the axe. Reddit’s logic was that the company received complaints that the now retired subreddits were harassing others on and offline. Offensive posts are permitted, actual harassment is not.
Huffman previously stated, “On Reddit, the way in which we think about speech is to separate behavior from beliefs.” So posting something horribly racist won’t get flagged unless there’s evidence that users crossed the line from free speech to harassing behavior.
Drawing the line between harassment and controversial conversation is where things get tricky for moderators.
Other social media sites like Facebook, Instagram, and Twitter at least make an attempt, though. So what’s holding Reddit back?
Well, for one, moderating hate speech isn’t a clear cut task.
Right now, AI can’t fully take the reins because to truly put a stop to hate speech, there must be an understanding of both language and intent.
Since current AI isn’t quite there yet, Facebook currently employs actual people for the daunting task. The company mostly relies on overseas contractors, which can get pretty expensive (and can lack understanding of cultural contexts).
Users post millions of comments to Reddit per day, and paying real humans to sift through every potentially offensive or harassing post could break the bank.
Most agree that cost isn’t a relevant excuse, though, so Facebook is looking into buying and developing software specializing in natural language processing as an alternative solution. But right now, Reddit does not seem likely to follow in Facebook’s footsteps.
While Facebook sees itself as a place where users should feel safe and comfortable, Reddit’s stance is that all views are welcome, even potentially offensive and hateful ones.
This April in an AMA (Ask Me Anything) a user straight up asked if obvious racism and slurs are against Reddit’s rules.
Huffman responded in part, “the best defense against racism and other repugnant views both on Reddit and in the world, is instead of trying to control what people can and cannot say through rules, is to repudiate these views in a free conversation.”
So essentially, although racism is “not welcome,” it’s also not likely to be banned unless there is associated unacceptable behavior as well.
It’s worth noting that while Reddit as a whole does not remove most hate speech, each subreddit has its own set of rules that may dictate stricter rules. The site essentially operates as an online democracy, with each subreddit “state” afforded the autonomy to enforce differing standards.
Enforcement comes down to moderators, and although some content is clearly hateful, other posts can fall into grey area.
Researches at Berkeley partnered with the Anti-Defamation League recently partnered up to create The Online Hate Index project, an AI program that identifies hate speech. While the program was surprisingly accurate in identifying hate speech, determining intensity of statements was difficult.
Plus, many of the same words are used in hate and non-hate comments. AI and human moderators struggle with defining what crosses the line into hate speech. Not all harmful posts are immediately obvious, and when a forum receives a constant influx of submissions, the volume can be overwhelming for moderators.
While it’s still worth making any effort to foster healthy online communities, until we get a boost to AI’s language processing abilities, complete hate speech moderation may not be possible for large online groups.
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