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12 creative ways to build and protect your name online

In an effort to build your brand or protect it, you already know the basics, but what are the unheard of ways to manage your reputation and advance it online?

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reputation management

reputation management

12 ways to build and protect your name online

Since you have the internet and eyeballs, you’ve probably read some articles about building a name for yourself online, but you’re not stupid, you already know you need to be on Twitter and you should have a smartphone. What are your competitors not doing online that you could immediately take advantage of?

To answer that question, we asked Scott Allen at Momentum Factor (who also happens to be one of the first social media professionals in the world, we’re serious). We were surprised that his answers were not only creative but unpredictable – there are two tips we bet you’ve never thought of.

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Allen notes that Ben Franklin once noted that ““It takes many good deeds to build a good reputation, and only one bad one to lose it.” So painfully true. What follows is Allen’s own words – read and digest:

Whether you’re Joe Blow, freelancer, or owner of The Joe Blow Company, or simply Joe Blow, CEO of Something Else, LLC, your ability to do business is inextricably bound to your personal name. Even if you have focused on building the business brand over your own personal brand, web-savvy (and who isn’t these days?) potential customers, business partners and employees are going to do their homework, which includes finding out what they can about you personally.  And in today’s world, Benjamin Franklin’s words are perhaps even truer than when he wrote them two centuries ago.

Consider this:  every individual who has a social media account now has an online presence. That’s about 75% of Americans and only slightly lower worldwide. So unless your name is something like Zbgniew Dbrvsky, you’re competing with everyone in the world who shares your name.

On the flip side, unless you’re moderately famous (and no, slightly isn’t enough) or have been proactively building and protecting your name online, all it takes is one Ripoff Report or bad Yelp review that calls you out by name, and your name is virtual mud. If they’re really pissed, they can throw a Fiverr SEO gig at it, and it will take you months, or even years to slog your way out of it.

With that in mind, here are the top 10 action steps you can take to protect your personal name online. Some of the first ones may seem obvious, but they’re here for completeness. Keep reading and you may be surprised.

1. Google yourself. Sure, you’ve probably done it before anyway. This time, make a note of the results — namely, what are the top 20 positive or neutral results out there that are about you. You can note the negative ones, too, but we’re mainly interested at this point in finding out what you have to work with.

2. Update your bio. You want the information that’s out there about you to be current and consistent. If you’ve been online for a while, odds are that there are many different versions of your bio floating around out there. Create a short (under 160 characters), medium (one long paragraph) and long (3+ paragraphs) version.  You may also want to have a version in first-person and another in third-person.

3. Join BrandYourself.com. This is an absolutely essential tool for personal branding, and yes, there’s a free version. It will a) provide an additional URL that’s likely to rank high for your name, b) help you promote your other positive URLs with a high-quality, relevant link, and c) track your progress. While there are other steps that may have more impact, the tracking capability is why you want to do this one sooner rather than later. The free version will let you track and promote three links. If you’re serious about this, it’s well worth the $100/yr. premium plan. Submit your highest-ranking links from step 1.

3. Audit and update your current social media profiles. Make a list of all your existing accounts in a spreadsheet.  Make sure everything is up-to-date and that any links are going where you want them to go.  Also, if any of your accounts don’t have your personal name as part of your username, you may want to consider changing that. It’s not a huge factor, but the Twitter profile for @JoeBlowCEO is going to rank better for “Joe Blow” than @ThatCEODude.

4. Claim additional social media accounts. It really doesn’t matter if you’re never going to use them — go ahead and claim your name (or your variation on it) on as many social platforms as you possibly can. Use your updated bio and set up whatever links you can to your main sites and social channels. KnowEm will do it for you, for a fee. If you want to do it on your own, use NameChk to check availability. If you want to be completely thorough, you can use Wikipedia’s lists of social networking sites, Q&A sites (Quora is a biggie), and social bookmarking sites. Best recommendation: hire a freelancer on Odesk for $2/hr. or less to do it for you.

5. Set up social media aggregation & promotion tools. Now that you have all your social media channels up-to-date, let’s promote them. Must-have tools include Empire Avenue, RebelMouse, XeeMe, About.me and Flavors.me. The key to these is that they are fairly automated — every time you put out a piece of content, it gets linked everywhere. Set it and forget it.

6. Set up Google authorship. If you want Google to know what content is actually created by you, you can now simply tell it on your Google+ profile. This has been around for a couple of years, and heavily utilized by those “in the know”. Now, Google has finally made it much easier for everyone to set this up with their step-by-step guide. Link to all of your new and newly updated social profiles.

7. Become quotable. Have you ever come up with a particularly pithy or memorable way of expressing a thought? If not, it’s time to start, and if so, it’s time to share it. Whenever you think of a nice, concise way of expressing something, put it out on your blog, social media, and quotation sites. While many of them require quotes to be “well sourced”, there are some popular ones that accept user submissions, such as SearchQuotes and QuotesDaddy. If you’re a published author, you can also submit your quotes on GoodReads and if your quote appears in an article just about anywhere, you can try submitting it at ThinkExist.

8. Be a content machine. You have now created the infrastructure to maximize your online exposure. Now you need to give it fuel. There’s no hard and fast rule about how often you should post, or what mix you should have of original content vs. curated content vs. simply sharing content from others. But whatever works for you, do it consistently across multiple platforms.

9. Publish content “off-site”.  Supposedly, guest blogging for SEO purposes is dead. While that may be true for SEOs trying to do it on a large scale for the sake of backlinks, it’s certainly not true when it comes to building your personal reputation. You don’t have to do a lot of it, but having your articles published on high-traffic sites will do wonders for your online reputation. It may rank for your name on its own, but it can also gives quality backlinks to some of your top sites. It’s also a great credibility builder in your bio.

10. Give interviews. Because of the concern about guest blogging and SEO, many blogs are steering away from guest posts. But they love interviews! It doesn’t matter whether it’s audio, video, or just written. And — even better than with guest blogging — your name is going to be in the title of the post, not just the tagline, and the search engines love that.

11. Fund a movie. For anywhere from a few hundred dollars to a few thousand, you can become a film producer. “So what,” you ask. IMDB. You’ll automatically get a profile page on IMDB, and that data gets syndicated to hundreds of other sites. Look for films that match your interest and budget on Kickstarter, Indiegogo and other crowdfunding sites. Be sure that it specifies that you’ll get IMDB credit, else the only benefit will be feeling good about supporting an up-and-coming filmmaker.

12. Make a plan to keep all of this information up-to-date. Start by going back and updating your BrandYourself and Google+ profiles with all these new profiles you’ve created.  Plan on checking everything at least a couple of times a year to make sure nothing’s broken. Make sure you have all of the information in one place so that if you have a major update to your bio or links, you know where to go and what to do.

Finally, keep in mind that all of these things are just outward signs — your reputation starts with your character.  Treat people right, speak well of others, create value wherever you go, and you won’t have to work nearly as hard at building and protecting your reputation.

Scott Allen is one of the true pioneers of social media, helping individuals and businesses turn virtual relationships into real business since 2002. He’s coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online and The Emergence of The Relationship Economy, and a contributor to over a dozen books on entrepreneurship, marketing, social media and other business topics. He is currently Director of Client Solutions for Momentum Factor, a digital marketing agency exclusively serving the direct selling industry. For fun, he enjoys spending time with family, making music, coaching entrepreneurs, pug snuggling, and bending Google to his will.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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2 Comments

2 Comments

  1. Sarah Harris

    June 2, 2014 at 7:05 pm

    You really cover it all! Love the information about BrandYourself and claiming additional social media profiles. I’m definitely going to bookmark this 🙂

  2. Nathan718

    June 6, 2014 at 4:35 pm

    Great article. I haven’t run across BrandYourself before. I’ll definitely have to check some of these out

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Social Media

Instagram now lets you create and share fundraisers

(SOCIAL MEDIA) If you’ve been wanting to start a fundraiser for something you care about, Instagram’s new feature lets you do just that. Go check it out!

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Instagram Fundraiser

Instagram announced last week that it has launched a test for a Personal Fundraiser tool on its platform. The feature will allow users to start their own fundraiser if it complies with guidelines or choose an existing cause to support. The launch began in some US, UK, and Ireland markets and is available on Android and iOS.

In its announcement, the company confirmed that since January, more than $100 million has been raised for COVID-19 across Facebook and Instagram (also owned by Facebook), citing that donations on Instagram have doubled in the US in the past 30 days. The announcement said, “from people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about.”

Personal Fundraisers are short-term and meant to serve time-sensitive causes, with the initial duration lasting 30 days with the option to extend for an additional 30 days. Users must be 18 to create a fundraiser and have a designated bank account in which funds can be deposited. Donations will be processed through Facebook Pay, which also powers Instagram’s new shopping features. The platform covers fees for non-profits, but not for Personal Fundraisers. Donors can choose to keep their information hidden from the public, but organizers will be able to see user names and donation amounts.

To start a Personal Fundraiser, users with access to the feature can tap “Edit Profile”, “Add Fundraiser”, followed by “Raise Money”. They can then choose a photo, select the fundraiser category, and write out a story to encourage donations. When approved, users will be able to raise funds.

Instagram says it will expand the number of users who have access to this feature in the months ahead, as well as give users access to share fundraisers both in their Feed and within Stories. Fundraising features already offered by the company include Donation Stickers for Stories and a Live Donations feature for live streams.

This feature is similar to the fundraising feature already available on Facebook, Instagram’s parent company.

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Social Media

Should you be Facebook friends with your boss?

(SOCIAL MEDIA) Are there times when it makes sense to connect with your boss and team on Facebook? Or is LinkedIn enough?

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Just as we learn, grow, and change in life, so does our use of social media platforms and technology in general. It makes sense though – when hot new programs come out and “everybody’s doing it” (thinking of you MySpace and Plaxo), it’s easy to create a user profile to see what you think of the platform.

You may be a heavy user at first (looking at you Facebook) and then back off, only to use it for certain functions (Groups and Events for example). In the interim, you may have joined Instagram because for some reason it seemed simpler and light-hearted. And don’t let the new, shiny things coming out pass you by without at least seeing if you like them, or if they help entertain you and connect you to loved ones (looking at you Snapchat and TikTok).

Amongst some doubt of new or potential users in the mid-2000s after Facebook opened up to those outside of universities, we have to admit that Facebook has had a longevity that some of the other platforms have not. It allows you to keep your personal network in one place as well as your photos, significant dates, your career changes, events, and even see what your cousins are up to. It almost feels like once you’re invested, it’s hard to get out.

The thing is, there is definitely a grey area on who you accept as a “friend”. It really is up to each person’s comfort level on who they want to be connected to, and how much sharing they do on the platform. This article isn’t going to address Facebook privacy concerns and data sharing, but we do encourage you to look in to those if that is something that is important to you. It’s a similar idea with LinkedIn – some people are happy to connect with anyone and everyone, while others prefer to keep their connections to those they personally know and/or have worked with.

This story is addressing a question as it relates to an article in Inc. about whether or not is it’s ok for managers and employees to be “Facebook friends”, and some other tricky professional situations. We have to look at few things first, including the evolution of our use.

Since Facebook was made available to everyone, we have gone from a simple profile picture, relationship status (oof), and random updates about our breakfast/dentist appointments, to joining interest groups, sharing news articles, promoting brands and memes at a mind-boggling rate. Many people have considered deleting their Facebook profiles due to a high level of negativity, privacy concerns over their data and pictures, and how ultimately, scrolling your newsfeed can be a total time suck.

Many stay on because they are in groups (like super amazing, supportive, and popular ones such as Austin Digital Jobs) that they enjoy, and it’s a way to stay connected with others. This has felt true especially during COVID-19 where many people have lost their social outlets, networking opportunities, and have not been able to get together in person. Social media has also been a useful platform for small business owners and entrepreneurs to run a business page at minimal costs (free unless they run advertising), and reach out to customers. Facebook (owner of Instagram) also seems to have been making strides this year to better support small business owners.

So, should you be Facebook friends with your boss?

That is up to you (we are not here to tell you how to run your life) and while many have said, “Nope” in a super unofficial survey of 30 respondents, there were a couple of interesting perspectives:

“Since I’m my boss, twist on my answer… I don’t yes any professional that asks to be FB friends. That’s what my page is for. I even have a canned response that says this because I get so many asks. My personal FB is for actual friends of mine. I didn’t want to yes my MIL either. I have her on the restricted list.”

“I guess it depends. I’m friends with my boss and most of my coworkers. Creative shop within a corporation … about 45 strong. We are tight.”

“If you love your job and you love your boss then I think it is ok. I work 2 part-time jobs and both of my bosses are amazing! I am friends and Facebook friends with both of them.”

“I’m fine. I don’t post much on Facebook anymore. My bosses are all fairly chill. ”

“I have been Facebook friends with previous bosses while they were my boss. I am not with my current boss, but I’d be fine with it if we were. I don’t post anything too crazy, and I tend to over share in the office already. I like to be an open book. Tiktok would be different though… ”

For some who are part of a start-up or smaller team where collaboration and getting to know one another  are supported (thinking teams of 10 or less, hey AG Staff Writers), this may be more of the ‘norm’ and acceptable. However, the majority of people do not want to be “Facebook friends” with their boss to draw a line between work and personal sharing. Many people also mentioned that it varied if they chose to be Facebook friends with their colleagues, although they seem to be more open to colleagues vs. direct supervisors.

This seems to reflect back on how you use Facebook and if sharing your weekend or family photos is not something you want everyone to see. On the flip side, if you’re not sharing much, maybe you’d be OK with being connected there. A more professional way of connecting with your supervisor and others at work is through LinkedIn, and is in fact, highly encouraged.

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Could TikTok soon be banned in the U.S for privacy breaching?

(SOCIAL MEDIA) TikTok, a video content social media giant, has been deemed a potential national security risk by the U.S Federal government.

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TikTok is banned

U.S lawmakers are calling for a full investigation into TikTok, the fifteen second video app with almost 180 million downloads, after expressing concerns of a privacy breach by the Chinese government.

TikTok’s Chinese parent company, ByteDance, purchased the platform originally known as musical.ly in November 2017. Since then the social media app worth an estimated $150 billion has almost 180 million downloads in the U.S, and 800 million downloads worldwide.

According to Secretary of State, Mike Pompeo, the U.S has reason to believe the Beijing-based company, ByteDance, may have been coerced into handing over data to China’s communist leaders. The app’s Founder, Zhang Yiming, and TikTok’s spokesperson responded to the accusations with the following statement: “TikTok is led by an American CEO, with hundreds of employees and key leaders across safety, security, product, and public policy here in the U.S. We have no higher priority than promoting a safe and secure app experience for our users. We have never provided user data to the Chinese government, nor would we do so if asked.”

We don’t know if we believe you TikTok.

TikTok received over 500 legal demands, including emergency requests, in the first six months of 2020. TikTok has also previously confirmed that the app stores user data on “U.S-based servers” withdrawn from phone downloads. Information includes IP addresses, messages, location information, and according to Pompeo, “sensitive information”, exposed by data breaching that disregards American rights to privacy and potentially violates national security guidelines.

Company employees may live in the U.S, but with its head of operations stationed in Beijing, pressure from the Chinese Government to provide user information is a very serious concern for Americans using the app. 41 percent of its users are part of Generation Z, a highly influential, social media-friendly age group, ranging between 16 and 24.

A sense of invincibility within this age range encourages users to use the app without caution of personal information that may be provided or derived off your phone after installation. In the past two years, social media platforms such as Facebook, Instagram, and Twitter have also been criticized for not abiding to lawful privacy standards.

ByteDance has halted the use of its corporate office in Beijing and is looking to establish headquarters within the U.S or under new management.

The U.S. government is seriously considering banning the use of TikTok.

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