Getting more out of your Twitter efforts
Entrepreneurs know how important social media is to their business. It’s a simple way to promote your business and get your information out there to the masses. With 271 million monthly active users, it’s easy to see why utilizing Twitter is a good idea.
So, you’ve got your Twitter account and you have some followers, now what? If using Twitter as a marketing tool seems daunting, don’t fret. A clear infographic (below) has been set forth by marketing experts on how to get more out of Twitter for your business or brand. Here are a few of the significant points on how to connect with millions of potential clients:
- Use attention grabbing images in your tweets. It will give your followers a reason to pause and consider you once again. For instance, if you are a coffee shop, show your Twitter followers some rad latte art.
- Ask your Twitter followers for a retweet. Those who specifically asked their followers to retweet something received 12x higher retweet rates. Who doesn’t want that kind of exposure? Be sure not to overuse this. There’s a fine line between asking for retweets and losing followers because you are annoying them by constantly asking for retweets.
- Do you have a tweet that got a lot of traction? Don’t be afraid to recycle popular tweets. Studies show recycled tweets receive around the same amount of clicks. It’s stupid simple.
Don’t give up on Twitter because you don’t have a lot of followers. Whether your goal is to entertain, sell, or inform, posting consistently should be your top priority and will get your momentum going. Find and share content that is interesting to your audience and you will find success. A social monitoring study revealed that having a bunch of followers doesn’t get you mentioned more, in fact, most mentions happen to accounts with 500 or less followers.
Nail down your timing
Did you know that your tweets will get the most traction if you schedule them between 10 p.m. and 11 p.m. EST? Statistics have shown that Twitter is more active at night so make sure to schedule your Tweets accordingly (and be sure to experiment – every niche is different).
One of the best things about social media is the ability to connect directly with your followers. Not only do you need to engage with them, but you have to do this in a timely manner. They expect it and it’s just good for building relationships. Promptly answer any and all inquiries within an hour or you could end up with some bad publicity. Nothing moves faster than bad publicity on social media.
You already know your audience and with these trusty tips, you can go forth and get more out of Twitter for your business. For our readers who find the visual more appealing than the written (for shame), I will keep the infographic from you no longer, off you go: