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10 social media facts you might not know

(Social Media) Ten facts about social media that you probably don’t know, but definitely should.

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social media facts

social media facts

Social media facts you might not know

Social media has become the mainstream way to market in the digital age. There seems to be a platform for every social need. Connecting with friends and family: Facebook and Twitter have you covered. Looking for a new job, or new colleagues: LinkedIn is great for forging new relationships; wondering how to save all those promo photos: Instagram and Flickr can keep them save while freeing up space on your devices.

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Regardless of which social media platforms we interact with, they are a part of daily life. According to a study by FastCo, there are a handful of facts about social media you likely do not know, but should.

1. Your advocates’ follower counts

First: your biggest advocates have the fewest followers. Less than one out of every ten mentions will come from power users. 91% of mentions have less than 500 followers and 6% of all mentions were deemed overly negative and therefore of no use in regards to marketing.

2. Different types of crowds

Second: Twitter has six distinct communication networks, with six distinct types these are: polarized crowds: politics or divisive topics; tight crowds: hobbies or professional topics; brand clusters: brands, public events, or trends; community clusters: global news events; broadcast networks: media outlets, famous individuals;support networks: companies or services with customer support (read more about these types and what they mean to your marketing efforts, here).

3. Which is better – visual or written content?

Third: marketers say written content trumps visuals; 58% prefer original written content, 19% original visual assets. This seems difficult to believe in our highly visual world, but perhaps it is because we are so overrun with visuals, written content stands out from the crowd.

4. You have a limited amount of time to respond

Fourth: to optimize your marketing opportunities, you have less than one hour to respond to a Tweet on Twitter. The study found 53% of users who tweet a brand, expect a response within the hour. If this Tweet happens to be a complaint, an astounding 72% of people expect a response within the hour. This means you need someone, or some application, dedicated to responding to social media posts, if you truly want to keep your customers happy.

5. Best time to retweet?

Fifth: the best time to retweet is late at night, particularly between 10 to 11 p.m. This advice follows the late-night infomercial effect (share when share volume is lower, and your content has a greater chance to stand out), so it makes sense to see that this type of engagement would be highest after hours. Try this out with some of your Tweets and see if your level of engagement changes based on the time of day.

6. When to Facebook?

Sixth: Fridays are Facebook’s best day for engagement. Friday all three types of content (comments, likes, and shares) are high. The next best day is Sunday. You might trying saving your best stuff for the end of the week when people are truly ready to engage with your content and see if it changes the amount of engagement you receive.

7. What’s making Facebook Pages successful?

Seventh: photos are driving engagement on Facebook pages. As of March 20, 2014, 75% of page updates are photos. Try posting more photos on your Facebook feed, but keep in mind the third suggestion: written content trumps visual, so while more people are sharing photos, make sure you include a line of text relevant to your product or service.

8. Where is all of the traffic?

Eighth: Facebook, Pinterest, and Twitter drive the most traffic. These three offer the most referred traffic, whereas, YouTube, Google+, and LinkedIn ranked as the top three sources for referrals in terms of time on site, pages per visit, and bounce rate. According to Fast Company if you’re after a big reach and spreading brand awareness, go with Facebook and Twitter, and think long and hard about joining Pinterest, too. If you are interested in more qualified traffic, then be sure to invest time in Google+, LinkedIn, and YouTube. Wherever your business needs traffic, social media can assist.

9. Why can’t you reach fans on Facebook?

Ninth: As Facebook rules have changed, page reach has dwindled. Fast Company suggests new per post goals: aim for 28, 118, or 385 interactions per post, depending on your total fans. Pages with 1 to 9,999 fans: 28 interactions per post; 10,000 to 99,999 fans: 118 interactions per post; and 100,000 to 499,999 fans: 385 interactions per post. Interactions include comments, likes, and shares. These are not hard and fast rules, but can serve as guideposts to know if you are heading in the right direction.

10. Winning on Pinterest

Finally, studies have found there is an optimal day for almost every category on Pinterest. Monday is fitness. Tuesday is best for technology. Wednesday is best for quotes. Thursday is best for fashion. Friday is best for humor. Saturday is best for travel. Sunday is best for food and crafts. If your brand fits one or more of these categories, make sure you are pinning something on the appropriate day to optimize your reach.

While these finding can give you a good starting point, they may not work for every brand and every situation. Test them out and see if you can expand your reach by change the day you post, what you post, or what time you post. Simple changes could make a big difference.

10 social media facts

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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4 Comments

4 Comments

  1. Justine Espersen

    July 29, 2014 at 4:00 pm

    This is something definitely to keep in mind the next time I engage on social media (which will probably be at the most 30 seconds after I post this). Thanks for sharing your insight!

  2. Luke Arthur

    July 30, 2014 at 6:28 pm

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  3. Yogita Aggarwal

    August 27, 2014 at 3:53 am

    Great Post Jennifer for social media freaks like me 🙂

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Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.

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facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

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Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.

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Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.

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impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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