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10 social media facts you might not know

(Social Media) Ten facts about social media that you probably don’t know, but definitely should.

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social media facts

social media facts

Social media facts you might not know

Social media has become the mainstream way to market in the digital age. There seems to be a platform for every social need. Connecting with friends and family: Facebook and Twitter have you covered. Looking for a new job, or new colleagues: LinkedIn is great for forging new relationships; wondering how to save all those promo photos: Instagram and Flickr can keep them save while freeing up space on your devices.

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Regardless of which social media platforms we interact with, they are a part of daily life. According to a study by FastCo, there are a handful of facts about social media you likely do not know, but should.

1. Your advocates’ follower counts

First: your biggest advocates have the fewest followers. Less than one out of every ten mentions will come from power users. 91% of mentions have less than 500 followers and 6% of all mentions were deemed overly negative and therefore of no use in regards to marketing.

2. Different types of crowds

Second: Twitter has six distinct communication networks, with six distinct types these are: polarized crowds: politics or divisive topics; tight crowds: hobbies or professional topics; brand clusters: brands, public events, or trends; community clusters: global news events; broadcast networks: media outlets, famous individuals;support networks: companies or services with customer support (read more about these types and what they mean to your marketing efforts, here).

3. Which is better – visual or written content?

Third: marketers say written content trumps visuals; 58% prefer original written content, 19% original visual assets. This seems difficult to believe in our highly visual world, but perhaps it is because we are so overrun with visuals, written content stands out from the crowd.

4. You have a limited amount of time to respond

Fourth: to optimize your marketing opportunities, you have less than one hour to respond to a Tweet on Twitter. The study found 53% of users who tweet a brand, expect a response within the hour. If this Tweet happens to be a complaint, an astounding 72% of people expect a response within the hour. This means you need someone, or some application, dedicated to responding to social media posts, if you truly want to keep your customers happy.

5. Best time to retweet?

Fifth: the best time to retweet is late at night, particularly between 10 to 11 p.m. This advice follows the late-night infomercial effect (share when share volume is lower, and your content has a greater chance to stand out), so it makes sense to see that this type of engagement would be highest after hours. Try this out with some of your Tweets and see if your level of engagement changes based on the time of day.

6. When to Facebook?

Sixth: Fridays are Facebook’s best day for engagement. Friday all three types of content (comments, likes, and shares) are high. The next best day is Sunday. You might trying saving your best stuff for the end of the week when people are truly ready to engage with your content and see if it changes the amount of engagement you receive.

7. What’s making Facebook Pages successful?

Seventh: photos are driving engagement on Facebook pages. As of March 20, 2014, 75% of page updates are photos. Try posting more photos on your Facebook feed, but keep in mind the third suggestion: written content trumps visual, so while more people are sharing photos, make sure you include a line of text relevant to your product or service.

8. Where is all of the traffic?

Eighth: Facebook, Pinterest, and Twitter drive the most traffic. These three offer the most referred traffic, whereas, YouTube, Google+, and LinkedIn ranked as the top three sources for referrals in terms of time on site, pages per visit, and bounce rate. According to Fast Company if you’re after a big reach and spreading brand awareness, go with Facebook and Twitter, and think long and hard about joining Pinterest, too. If you are interested in more qualified traffic, then be sure to invest time in Google+, LinkedIn, and YouTube. Wherever your business needs traffic, social media can assist.

9. Why can’t you reach fans on Facebook?

Ninth: As Facebook rules have changed, page reach has dwindled. Fast Company suggests new per post goals: aim for 28, 118, or 385 interactions per post, depending on your total fans. Pages with 1 to 9,999 fans: 28 interactions per post; 10,000 to 99,999 fans: 118 interactions per post; and 100,000 to 499,999 fans: 385 interactions per post. Interactions include comments, likes, and shares. These are not hard and fast rules, but can serve as guideposts to know if you are heading in the right direction.

10. Winning on Pinterest

Finally, studies have found there is an optimal day for almost every category on Pinterest. Monday is fitness. Tuesday is best for technology. Wednesday is best for quotes. Thursday is best for fashion. Friday is best for humor. Saturday is best for travel. Sunday is best for food and crafts. If your brand fits one or more of these categories, make sure you are pinning something on the appropriate day to optimize your reach.

While these finding can give you a good starting point, they may not work for every brand and every situation. Test them out and see if you can expand your reach by change the day you post, what you post, or what time you post. Simple changes could make a big difference.

10 social media facts

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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4 Comments

4 Comments

  1. Justine Espersen

    July 29, 2014 at 4:00 pm

    This is something definitely to keep in mind the next time I engage on social media (which will probably be at the most 30 seconds after I post this). Thanks for sharing your insight!

  2. Luke Arthur

    July 30, 2014 at 6:28 pm

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  3. Yogita Aggarwal

    August 27, 2014 at 3:53 am

    Great Post Jennifer for social media freaks like me 🙂

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Social Media

Why Trump’s lawsuit against social media still matters

(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.

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It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.

Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.

Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.

This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:

In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.

In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.

Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.

Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.

You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.

However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.

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Social Media

Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore

(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.

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After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.

Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.

But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.

McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.

Live events also keep people on your site for longer, resulting in richer conversion opportunities.

The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.

There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.

Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.

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Social Media

LinkedIn is nixing Stories this month (LinkedIn had Stories!?)

(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.

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linkedin stories

Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.

This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.

Why is LinkedIn retiring Stories?

According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”

After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.

What does this mean for users?

Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.

What’s next for LinkedIn?

According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.

“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.

Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.

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