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Traackr streamlines process of finding influencers online

The web is a noisy ocean of content. General social monitoring tools only help organize the noise. To have an impact, you need a way to filter out the noise and focus on the people and content that matters to your business. Traackr keeps you focused so you can create powerful social strategies.

traackr

traackr

Traackr is a relevant influence seeker

Traackr offers you the ability to quickly find influencers on any topic. Traackr automates metrics-driven influencer mapping and creates lists, so you can instantly identify the right people for your projects. You can get all the relevant and valuable content from each influencer with a complete online footprint carrying links to their social profiles.

To start, simply type the key words of your project in to the search box and you will be shown a list of key influencers from all major social networks and blogging platforms. For example, if you are launching a new phone case, in Oklahoma, you can type in: “technology,” “phones,” and “Oklahoma” and be presented with results. You can be as specific or general as you wish.

Keep tabs on your influencers

Once you have your influencers, Traackr continuously updates your lists as your influencers publish and share new content, this way you will always have the most up-to-date data. It also gives you the opportunity to immediately connect with them if they publish something you want to respond to.

In addition to influencer information, you can also choose to follow certain hashtags, brand mentions, or key content. Further ensuring you never miss an important update. Once you have the information you need, you can get a custom stream of your influencer’s content and integrate this information into a curated RSS feed to share with team members and clients.

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Identify influence hubs

With Traackr you also have access to full online profiles via online footprints providing full contact information and social profiles to show you every place they publish relevant content. Influencer network maps also let you identify influence hubs, find ways to build new ones, and see how your content will likely travel.

Another use Traackr offers is the sharing of voice reporting. This lets you monitor yourself versus your competition and other important trends, while providing insight into your influencers. For example, are your influencers mentioning your competition more than you? Less? Are they sharing your content or your competitors?

Spend less time searching, more time doing

Using a platform like Traackr allows you to focus less on searching and more on doing. Since Traackr does the hard work of hunting down relevant influencers and helping you push your brand name further, you can focus more on other aspects of your business. Time is money and any bit of time you can save, is almost always worth it.

However, the pricing for Traackr is not readily available. The website asks that you contact them for pricing information and service levels. If the price is in your budget, Traackr is definitely worth a look.

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Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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