Traackr is a relevant influence seeker
Traackr offers you the ability to quickly find influencers on any topic. Traackr automates metrics-driven influencer mapping and creates lists, so you can instantly identify the right people for your projects. You can get all the relevant and valuable content from each influencer with a complete online footprint carrying links to their social profiles.
To start, simply type the key words of your project in to the search box and you will be shown a list of key influencers from all major social networks and blogging platforms. For example, if you are launching a new phone case, in Oklahoma, you can type in: “technology,” “phones,” and “Oklahoma” and be presented with results. You can be as specific or general as you wish.
Keep tabs on your influencers
Once you have your influencers, Traackr continuously updates your lists as your influencers publish and share new content, this way you will always have the most up-to-date data. It also gives you the opportunity to immediately connect with them if they publish something you want to respond to.
In addition to influencer information, you can also choose to follow certain hashtags, brand mentions, or key content. Further ensuring you never miss an important update. Once you have the information you need, you can get a custom stream of your influencer’s content and integrate this information into a curated RSS feed to share with team members and clients.
Identify influence hubs
With Traackr you also have access to full online profiles via online footprints providing full contact information and social profiles to show you every place they publish relevant content. Influencer network maps also let you identify influence hubs, find ways to build new ones, and see how your content will likely travel.
Another use Traackr offers is the sharing of voice reporting. This lets you monitor yourself versus your competition and other important trends, while providing insight into your influencers. For example, are your influencers mentioning your competition more than you? Less? Are they sharing your content or your competitors?
Spend less time searching, more time doing
Using a platform like Traackr allows you to focus less on searching and more on doing. Since Traackr does the hard work of hunting down relevant influencers and helping you push your brand name further, you can focus more on other aspects of your business. Time is money and any bit of time you can save, is almost always worth it.
However, the pricing for Traackr is not readily available. The website asks that you contact them for pricing information and service levels. If the price is in your budget, Traackr is definitely worth a look.
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Red flags to help you spot a bad social media professional
(SOCIAL MEDIA) Social Media is a growing field with everyone and their moms trying to become social media managers. Here are a few experts’ tips on seeing and avoiding the red flags of social media professionals.
Social media professionals, listen up
If you’re thinking about hiring a social media professional – or are one yourself – take some tips from the experts.
We asked a number of entrepreneurs specializing in marketing and social media how they separate the wheat from the chaff when it comes to social media managers, and they gave us some hints about how to spot whose social media game is all bark and no bite.
You can tell a lot from their socials
According to our experts, the first thing you should do if you’re hiring a social media professional is to check out their personal and/or professional social media pages.
Candidates with underwhelming, non-existent, out-of-date, or just plain bad social media pages should obviously get the chop.
“If they have no professional social presence themselves, that’s a big red flag,” says Chelle Honiker, executive director at the Texas Freelance Association. Another entrepreneur, Paul O’Brien of Media Tech Ventures, explains that “the only way to excel is to practice…. If you excel, why would you not be doing so on behalf of your personal brand?”
In other words, if someone can’t make their own social media appealing, how can they be expected to do so for a client?
These pros especially hated seeing outdated icons, infrequent posts, and automatic posts. Worse than outdated social media pages were bad social media pages. Marc Nathan of Miller Egan Molter & Nelson provided a laundry list of negative characteristics that he uses to rule out candidates, including “snarky,” “complaining, unprofessional” “too personal” “inauthentic,” and “argumentative.”
Besides eliminating candidates with poor social media presence, several of these pros also really hated gimmicky job titles such as “guru,” “whiz,” “ninja,” “superhero,” or “magician.”
They were especially turned off by candidates who called themselves “experts” without any proof of their success.
Jeff Fryer of ARM dislikes pros who call themselves experts because, he says “The top leaders in this field will be the first to tell you that they’re always learning– I know I am!” Steer clear of candidates who talk themselves up with ridiculous titles and who can’t provide solid evidence of their expertise.
How do you prove it?
According to our experts, some of them don’t even try. To candidates who say “’Social media can’t be measured,’” Fryer answer “yes it can[. L]earn how to be a marketer.” Beth Carpenter, CEO of Violet Hour Social Marketing, complains that many candidates “Can’t talk about ROI (return on investment),” arguing that a good social media pro should be able to show “how social contributes to overall business success.” Good social media pros should show their value in both quantitative and qualitative terms.
While our experts wanted to see numerical evidence of social media success, they were also unimpressed with “vanity metrics” such as numbers of followers.
Many poo-pooed the use of followers alone as an indicator of success, with Tinu Abayomi-Paul of Leveraged Promotion joking that “a trained monkey or spambot” can gather 1,000 followers.
Claims of expertise or success should also be backed up by references and experience in relevant fields.
Several entrepreneurs said that they had come across social media managers without “any experience in critical fields: marketing, advertising, strategic planning and/or writing,” to quote Nancy Schirm of Austin Visuals. She explains that it’s not enough to know how to “handle the technology.” Real social media experts must cultivate “instinct borne from actual experience in persuasive communication.”
So, if you’re an aspiring social media manager, go clean up those pages, get some references, and figure out solid metrics for demonstrating your success.
And if you’re hiring a social media manager, watch out for these red flags to cull your candidate pool.
Instagram re-posting can get your company into deep trouble
(SOCIAL MEDIA) This blowup over a shared Instagram pic is why many companies are doing their due diligence to not land in hot water.
Can’t ignore it
The perfect Instagram shot is social media gold.
For a business, this is especially true if that shot demonstrates a product or service of theirs. Many of us walk around with the attitude of “Eh, it’s out there” and don’t give serious consideration to the sharing or tagging of our pictures by celebrities or businesses (heck, I think it’s rather flattering).
Sharing is caring?
Entrepreneurs and small business owners should embrace that the best advertising is free: real people sharing real successes that cost no money to produce. I certainly understand and support any business who wants to use smart social media skills to make money and expand the customer base.
That being said, there are some times you need to really consider the use of your photos, and certainly a lot of businesses are giving thought to asking users about them.
This post captures a bad experience with a company who shared a photographer’s image and didn’t particularly care for that photographer’s response.
tl;dr: Max makes a most excellent case (Instagram’s terms of service would demand that you are responsible for paying the royalties of any image you post, after all).
A majority of companies are asking before using media for a few reasons because it’s not just the polite thing to do, it’s the legal thing to do. Whether or not you’re a professional photographer or a creative professional, you own the content of that post to Instagram, with some small concessions to Instagram itself.
Now, you need to exercise that right, but copyright privileges are not an exclusive power of the MPAA or any major media company.
You have some leniency as well. You may choose to let one company use your media and charge another; it’s within your rights to decide how you want that media to be shared. If someone is using content on Instagram and not crediting you, or using an image without your permission,report it.
This is another consideration if the production of photos or videos is part of your job. Making money off of content that you don’t own without permission is illegal, and small time photographers or image creators should be vigilant about ensuring their content is providing for them, not just someone else. The law is on your side, and for some additional information about registering your copyright for artists, here you go.
A lot of businesses are doing a great job using social media posts from customers, and that’s a trend that no matter how big or small, the businesses will and should continue.
Don’t be lame
Key rules here: respect and follow the wishes of the person who created that media. Whether it’s about money, or even something more intangible, businesses should respect social media convention and talk to their customers about how they want to use their media, how that person feels about that media being used, and of course, always crediting the original creator (unless you sell them the image in a contract).
Following the law, social media terms of service, and online decency is a trend everyone should be on.
Don’t let your Instagram vanish without a trace – have a backup plan
(SOCIAL MEDIA) In a weird glitch, multiple Instagram accounts vanished out of thin air. Don’t be stuck up the InstaVanish creek without a paddle… or at least a backup in place.
Can you imagine being locked out of your own Instagram account for no rhyme or reason? Well, dozens of people just found out, and they are PISSED.
Thankfully, we’ve got a solution to make sure you don’t lose out if it happens to you.
First, some context
According to coverage from Consumerist, “Several Instagram users began complaining about the disabled or deleted accounts on Twitter today [July 6], noting that they received no warning or explanation for why their accounts were no longer active. The affected accounts appear to cover a wide range of users, from business owners, to fan and personal accounts.”
Via Twitter, Instagram did acknowledge a known bug causing the issue and said, “we’re working to resolve this as quickly as possible.”
However, the response came hours after complaints began, possibly because the issue allegedly affected a very small number of user accounts.
Furthermore, while Instagram gave instructions to users on how to reconfirm their identities and recover their account, they aren’t guaranteed to work.
So, bearing all that in mind, we here at American Genius recommend backing up your entire account in order to preserve your content.
Use what they give you
If you still have access to your account, you can utilize Instagram’s recently-launched Archive function. This lets you take photos off public view without removing them from your account; only you will be able to see them.
However, this does you no good if you’re already locked out, nor does it save posts that are publically available.
For that reason, we recommend a third-party backup option for your profile content.
A’int no party like a third party
You have a few different options. Our favorite one utilizes IFTT (If This, Then That). Using this automation tool, you can write a conditional function that says if you post a new photo to Instagram, it will automatically be sent to a cloud drive, such as Google Drive, OneDrive or Dropbox.
Along with the benefit of multiple storage options, we love this solution because you can set it and forget it.
That being said, it is not a complete solution; IFTT will ONLY backup up new photos, instead of old ones. To backup your entire collection of old memories, Instaport seems to be a crowd favorite.
Instaport is a free service that lets you download a backup of your entire account.
Once you download this backup, you could upload it to your preferred cloud storage provider, then set IFTTT to send future backups into that same folder.
Better safe than sorry
Using these tips, you can avoid being a total victim of an Instagram screw-up. Hopefully, this recent one will resolve shortly.
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