Tumblr is on a roll
Tumblr is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog that is free to use and offers customization as well as the ability for users to keep their tumblr site private or go public with it. The four year old company has grown dramatically since its birth. We’ve shown the real estate community how to user tumblr for single property websites and given examples of a brokerage featuring listings on tumblr and another brokerage using tumblr to creatively group blog.
Tumblr recently raised $85 million and has grown 218% in the last year alone with fashion and art dominating the hipster-loving site that is on its way to going mainstream. As the infographic below highlights, 2 percent of tumblr users create 43 percent of the platform’s traffic and are called “addicts” as they visit the site over 30 times a month, indicating there is a strong power user culture at tumblr which their revenue model doesn’t address. Like Twitter, the company is a little late to the game in monetizing and profiting the way Facebook has, but on the other hand, that is what some people love about it.
38,000 posts per minute
There are now 38,000 posts per minute (nearly half are photos) and the network is surprisingly almost 50/50 male/female. Love it or hate it, the platform is booming and the momentum doesn’t look to be slowing any time soon.