Connect with us

Social Media

Twitter’s Vine app has rocky launch, survives anyhow

The newly launched Vine app was off to a rough start, and while it unveils a deep competition between Facebook and Twitter, it offers a hybrid between photo and video sharing that could be the long sought after social media sweet spot.

Published

on

twitter vine app

Vine app: Twitter’s first standalone product

In October of last year, Twitter acquired Vine, a smartphone app that users can create videos with, which when edited, becomes a six second animated gif that loops and is embedded in a tweet, sticking with the brevity of the 140 character limit of Twitter.

The Vine app is Twitter’s first standalone product, much like Facebook has Facebook Messenger and Facebook Poke, and is a hybrid of photo sharing and video sharing, with an advantage over animated gifs – sound. This could be the sweet spot that bloggers and social media users have been looking for, because while it hits that space in between photo and video, it does auto-play, but the sound is automatically muted and can be turned on, which we believe to be the perfect approach.

Examples of the Vine app in the real world:

“They’re quirky,” says Vine Co-Founder Don Hofmann

Don Hofmann, Co-Founder and General Manager of Vine said on the company’s blog, “Posts on Vine are about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special. We’re also happy to share the news that Vine has been acquired by Twitter. Our companies share similar values and goals; like Twitter, we want to make it easier for people to come together to share and discover what’s happening in the world.”

“We also believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video,” Hoffman added. “Although we’ve joined Twitter, you don’t need a Twitter account to use Vine (but signing up is a little quicker if you do!). We are thrilled to be part of Twitter, and look forward to the opportunities we can pursue together in the future.”

Vine app: off to a bad start, what happened?

Vine officially launched on Thursday for iPhone and iPod Touch users, which instantly alienated half of their potential users, and although the company says they are quickly working on the Android app, critics say they launched prematurely having only one of the apps completed.

That’s technology these days though, and a common complaint. That’s not all that went down, though, as users began seeing posts in their name from the Vine app and it was uncovered that there was a tech glitch allowing users to sign into accounts that weren’t theirs. Instantly, many people got a bad taste in their mouth and said they would opt out, but the glitch has been repaired, and the company was proactive in their public relations push, and rather than blaming users, they simply said it was a problem, they’d fix it, and they did.

Additionally, one of the standard methods of connecting with other users within any new social network is the “find friends” feature which allows you to see which of your Twitter or Facebook friends are already on the network. But Facebook blocked the Vine app from that data, so only Twitter friends are searchable. Some openly mocked Facebook for not sharing their data, but the company has openly blocked competition, and it should be noted that Twitter has recently done the same by blocking Instagram (owned by Facebook), highlighting a growing chasm between the two competitors.

The Vine app will definitely lead to some embarrassment for users who have any temporary lapse in judgment, and we predict a few celebrities will have some shameful moments. We noticed that while a user can delete a tweet, or even a Vine video, the tweets with the Vine videos in them can be grabbed by Storify, which essentially memorializes the moment, as deleted content is not necessarily deleted by Storify.

Lastly, as with any internet site, tool, or app, the porn showed up, turning many users off, and while it is no surprise, it is of concern. Samantha Murphy at Mashable reports, “Videos saved via the Vine app with hashtags such as #porn, #sex and #penis revealed even more graphic videos, many of which had a warning that the following content contained sensitive content. Twitter and Vine have not yet responded to a request for comment.”

vine app - download itunes

Analysis: Vine app proves Web 2.0 movement was a farce

While the primary concerns have been resolved with the Vine app’s rocky launch, it is an interesting moment in social media history, highlighting not only the increasingly heated competition between Facebook and Twitter, but revealing that the Web 2.0 movement was a farce, a practical joke.

Five years ago, the mentality of the general web was that of mashups – everyone should openly collaborate, all services should share their data, and the world online should be completely transparent. The tech world acted like a hippie co-op with open doors, but they’ve grown up and realized that’s no way to do business – Coke doesn’t share their recipes with Pepsi. Now, and companies like Facebook which are publicly traded, are having to do business like big boys and protect their incomes, but boy, all of that “transparency” companies were talked into sure helped some companies to get big while others withered – therein lies the practical joke.

This moment in time, this butting of heads between Twitter and Facebook is one of the final nails in the Web 2.0 coffin, an ending of an era where startups sang kumbaya together, even while they competed against each other. The two biggest social networks (Facebook and Twitter) are now innovating as an ad play, not for the excitement of thrilling users and growing their legions of loyal fans, and they’re here to do business.

Will some criticize? Of course, these companies are making money on the backs of content generated by users, but that’s never been a secret, so maybe it’s time to focus on the next era which is a world filled with billions of disparate data points that businesses are trying to figure out how to piece together and make sense of as a means of making money.

Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.

Published

on

facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

Continue Reading

Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.

Published

on

Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

Continue Reading

Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.

Published

on

impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!