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Using Google+ as a free internal business tool

Many have adopted Google+ as a social network, but the company wants businesses to look at all of the options for using the network as a free internal business tool.

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The year of Google

It’s unofficially the year of Google, as the company has found many unique ways to be applicable and relevant to the masses. But they are continuing forward by finding realistic and productive approaches to redefining the modern business. Naturally, Google calls this movement “going Google,” and they’ve added another weapon in the small business’s arsenal.

Google+ is a relatively new social community that directly competes with Facebook. While it’s mostly used by those hoping to interact with friends and acquaintances and by companies looking for a new method of social marketing, there is now a new use for Google+, and it starts with bringing it into the workplace. Google+ can be used as an internal workplace tool for employees to connect, work together, and increase productivity. And here’s the basic breakdown:

Content Sharing

One common problem with sharing private information or content with a social group is that they can then share that content with people you never intended to include. And when it comes to business, this can cross the professional and even ethical line very easily. Google is attempting to solve that problem. You can mark any post as restricted, and that will only allow those within your organization – or those you deem eligible – to see the content. If you choose to include partners outside of your company, you can specify that, too. The best feature is that what you classify as restricted can’t be shared outside the established parameters.

Video Meetings

No matter if your employees work remotely or across the office building, you can hold video meetings right from your Gmail account. You and your coworkers or employees can schedule and even access these video meetings straight from your Google calendar. But it’s more than just using the video to have meetings. You can also open a Google doc that everyone included can view and edit.

Controls and Security

Google has given much of the power of security to the business owners. They can determine who can create and distribute content and they can create group lists of departments, making it secure and easy to keep all your employees up-to-date and on the same page.

Google assures its users that these new features are just the beginning of their professional-based shift. For those who already use their services, all these new features are free until the end of 2013. Now is the perfect time to get involved and benefit from a free way to increase collaboration without taking a financial or contractual risk.

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

Business News

Who will get to work from home once COVID-19 stay-home orders are over?

(BUSINESS NEWS) Many large tech firms review and update their work from home policies. This could be presented as THE biggest work perk of 2021.

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The large tech firms that we all know and use frequently are making big announcements on their timing and policies for their employees to work from home as updates on COVID-19 come in.

Square and Twitter have said many employees will work from home indefinitely – even after states begin to open back up. Google, Facebook, and Microsoft have all extended dates on returning to offices. You can read more details here on The Verge.

Let’s break down some pros and cons – especially if this means that working from home will become the hottest recruiting tool in the future. Like ping pong tables and Friday at 4pm beer carts once were.

Some high-level things that contribute to why people love (or tolerate) their W2 jobs:

  • They like the PEOPLE they work with
  • They have a feeling of purpose, and genuinely enjoy the work
  • There are miscellaneous perks (gym membership reimbursement, free cafeterias, personal development workshops, tuition reimbursement, travel opportunities)
  • Their employer helps to pay for healthcare benefits, and makes 401K contributions
  • Their team rotates, and they get to work from home once in a while*

*This is nice to allow some flexibility. Employees can choose to treat their morning how they would like (maybe wake up a little later, or enjoy their coffee at a coffee shop). It allows them to not rush out the door to sit in traffic, or on the bus or train. They can take the day off of wearing real pants, and work in pajamas. Heck, they can even save time on Saturday or Sunday by doing the laundry on their work from home (WFH) day. It could also be a great opportunity to fit in doctor appointments, or have real quality focus time – missing less of the work day.

This is NOT an implication that people work less that day, in fact working from home, you usually work more because there are not things that force you to break up the day like the commute, meetings, or lunch with your colleagues.

Some high-level things that might contribute to the desire to be an entrepreneur:

  • Your work is a main piece of your identity – usually being a product or service that YOU created, and it leverages a perfect marriage of your talents, skills, and passions
  • You likely get to be your own boss, and make your own creative decisions
  • You constantly have the opportunity to learn, and this can be great for those who love the constant change and challenges
  • It’s just never really worked out for you to work for someone else, or for a corporation
  • Something drives you to build something of your own
  • Working from home* in all its glory

*A common misconception of the entrepreneurship or freelance lifestyle is that you work from home or a coffee shop, and it’s oh so very sexy and freeing, and you get to do whatever you want whenever you want. While arguably, yes, you do have more control over your schedule, and there are perks to your own business; likely you are working 24/7, and wearing every single hat from the Producer to Customer Services to Finance to the Accounting department. This requires you to be really open to learning or knowing what you don’t know, and possibly hiring experts.

So, moving forward, will the “you can work remotely! From wherever you’d like” become the hottest recruiting trend of 2021? Here’s why we predict that may not be the best way to move forward.

  1. People are social creatures. Working from home sporadically vs 100% of the time are two completely different things. You could possibly lose the momentum with your teams if they no longer know and trust one another. Plus, no doubt there will be turn-over, and when there are numerous parts and teams, it can be helpful for them to have in person experiences together.
  2. Does this make sense for the commercial real estate industry, and the leases that have been signed? It’s unlikely that many large corporations just perfectly timed their leases that align with COVID-19. Many will likely want to bring people back just for that fact.
  3. All of this takes an enormous amount of money, additional tech support, and infrastructure, (not to mention mailing costs for all office equipment, etc.) and it’s not possible that only the most profitable firms will prevail and be able to do this.
  4. How would large cities (read: high cost of living) like the Bay Area be able to retain talent, and/or why would you pay to live there if you can live anywhere. This could drastically shift urban planning and development.

We just don’t see it moving all the way to the extreme of all knowledge workers working from home indefinitely. If you want to see how people are feeling about working from home, you have to check out this Buzzfeed article, “Zoom Fatigue is Real, And You Probably Have It If You Relate to These 16 Tweets.”

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Business News

Weight Watchers lays off 4K employees on a brief Zoom call #cold

(BUSINESS NEWS) WW fires thousands of employees over Zoom, no questions asked or answered. So much for Wellness that Works, live up to your motto.

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WW International, formerly known as Weight Watchers, fired thousands of employees on a 3-minute phone call on Thursday, May 14. The call was muted so participants could not ask questions. Employee emails were closed by the weekend.

It is unclear exactly how many employees were let go, with some reporting up to 4,000. WW has declined to report the number. Laid off employees were both part-time and full-time. Some had been working for WW for more than a decade.

WW has been slowly shifting its services online, including building a comprehensive app for users to track their food. Founded in 1963, the weight loss company has come a long way from paper-and-pencil weight tracking. In 2018, the company changed its name from Weight Watchers to WW, adopting the slogan “Wellness that Works,” in a move to fully embrace the trendy wellness and self-care movements that have gripped younger audiences.

CFO Nick Hotchkin said, “It wasn’t practical to have all of the conversations be one on one.”

WW has staked its claim on empathy. They have cultivated a community of people motivated to lose weight, and support others on the same journey to also live a healthier lifestyle. Many WW employees are former customers who were so committed to the mission they wanted to join the community as a coach or meeting leader. The company offered many part-time roles that fit the schedules of full-time mothers, their primary demographic of clients from its inception.

Firing swaths of employees over Zoom calls is the latest form of cruelty in the employment chaos that the coronavirus pandemic has inflicted on the economy. But companies can make choices – especially international mega-companies that bring in more than a billion dollars in revenue annually.

Has WW no sense of irony? Just two days before this call, WW announced a free, four-week virtual experience led by Oprah Winfrey, a WW investor, client, and champion.

“Now, it’s more important than ever to be and stay well and strong. Together, let’s reset, refocus and find clarity in what matters most,” Oprah said of the program. Apparently, thousands of employees are not considered an asset to the togetherness of this occasion.

Of course, WW like many other companies has a right to let go employees in anticipation of changes in business. But if caring for your employees, and conducting layoffs with empathy, grace, and compassion is not on the list of “what matters most,” then WW is sorely lacking mission alignment. It is severely disappointing to see a company driven by a compassionate mission act in such a callous way.

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Business News

Facebook staff now remote – but move away from the Bay, and pay gets cut

(BUSINESS NEWS) Mark Zuckerberg might reduce remote worker salaries if they move to cheaper locations. Do you include using Facebook’s private jets in your cost of living, Mark?

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Facebook CEO Mark Zuckerberg held a company-wide livestream call on May 21 to announce to its 50,000 person staff that Facebookers will be allowed to work from home indefinitely. With more staff requesting an ongoing remote option, and the future of work in the United States questionable as the economy begins to reopen in the wake of the first wave of coronavirus infections, Zuckerberg thinks that by 2030 more than half of Facebook staff will be working remotely.

The news may have been a relief for workers wishing to continue working from home, but the WFH option is conditional. Staff may qualify for permanent remote work if they are already part of a team that supports remote work, have approval from their group leader, and have strong recent performance including two meets-all expectations or above. It is unclear what it takes to attain a “meets-all expectations” rating when many employees are adapting to work from home conditions without home offices, and with children out of school.

Workers must report to Facebook by the beginning of calendar year 2021 whether they have moved, and to where. Zuckerberg said salaries would be adjusted according to median income, and cost-of-living in the employee’s new locale.

Zuckerberg claims that this situation presents an opportunity for Facebook to expand its workforce to a broader population of talent. “When you limit hiring to people who either live in a small number of big cities or are willing to move there, that cuts out a lot of people who live in different communities, different backgrounds or may have different perspectives,” Zuckerberg said in the call.

Facebook’s headquarters are in Menlo Park, California in the Silicon Valley, where the median home price is $2.4 million. There are offices in 85 cities across 35 countries. Some of Facebook’s largest US offices are in the largest and most expensive metropolitan areas, including San Francisco Bay, New York City, Los Angeles, Washington DC, and Seattle.

The median staff salary at Facebook in 2018 was $240,000 per year. Zuckerberg has taken a base salary of $1 for the last three years, but collects “other” compensation from the company of $22.6 million, most of which is a security detail for him and his family.

Zuckerberg says the salary adjustments for remote workers based on location is for tax and accounting purposes. The additional motivation to open up employment opportunities at a large, high-paying tech company to a broader population feels like a step in the right direction to combat profound economic inequities, particularly in large cities that feel the distance between high- and low-income workers acutely.

However, it also feels like a convenient cover for cutting worker pay. Workers should be paid for the value and quality of their work, not their cost of living. If Facebook moves forward with this strategy, it will be telling if 1) Facebook actually hires anybody from the communities they claim to expanding their search to and 2) if those workers are hired at a reduced salary according to cost-of-living, thereby inherently devaluing the very diversity that Facebook claims it seeks.

Do better, Zuck.

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