Zillow + Diverse Solutions
Zillow announced today that it has acquired Diverse Solutions, a six year old, California based IDX company in an effort to expand their “total addressable market as a technology platform for agents,” following their last major acquisition of Postlets.com. Both acquisitions are of companies that help real estate agents market property listings.
The $7.8 million acquisition was made in cash and stock and the 18 employees will continue to operate their branded services for its consumers, while CEO and founder, Justin LaJoie, has been named the VP of industry solutions at Zillow and will report to Zillow CEO, Spencer Rascoff.
“We’re very impressed by the products and team that Diverse Solutions has assembled, and we look forward to offering agents these new solutions for powering their websites and marketing strategies,” said Rascoff. “With this acquisition, Zillow now can offer agents a broad suite of valuable tools to market themselves across the Web and mobile – whether on their own websites via Diverse Solutions, on Zillow, or across multiple sites via our listings distribution service, Postlets.”
“We are thrilled to join Zillow, and excited for the opportunity to introduce Diverse Solutions’ suite of services to millions of real estate agents who use Zillow every month,” said LaJoie.