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App wrapping paper for holiday tech-geeks

AppyPaper is an easy and high ROI way for developers to spread the word about their app and get tech users to download them right away.

Appy holidays

After all of the suspense of waiting to find out what’s inside, ripping the ribbons and paper off a wrapped gift is one the precious joys of the holiday season. But when’s the last time you actually noticed the wrapping paper on a Christmas gift you received? Truth be told, endless yardages of glittery snowflakes and goofy snowmen end up in the garbage can each December.


The creative minds at AppyPaper saw in those piles of discarded gift wrap an unprecedented marketing opportunity. AppyPaper is a simple white gift wrap printed with app icons. Although AppyPaper can be used to wrap any type of holiday gift, it is especially perfect for the 20 million or more tech devices that will be gifted, opened, and activated this Christmas.

First impressions

Someone opens their new iOS or Android device on Christmas. Not only do they notice that the AppyPaper makes their package stand out from the rest, but they’ve also received a curated list of recommended apps to download onto their new device. You’re catching the customer’s attention on the first day that they have their new device, when they will be most excited to stock it with new apps. This is an easy and high ROI way for developers to spread the word about their app and get tech users to download them right away.

Stock up

AppyPaper will be available for free on their website, and there will also be stacks of sheets available to customers for free at select retail locations. This means that for no additional cost, customers can grab a sheet of fun, unique wrapping paper that will also serve as an advertisement for your app. AppyPaper will also partner with mobile device manufacturers to get wrapped around as many smartphones, computers, and tablets as possible.

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Trash to treasured

According to AppyPaper, when they tested the product they found that “recipients of AppyPaper wrapped gifts took great pains to carefully remove and preserve AppyPaper. Some recipients even considered it a soft recommendation of apps from the gifting party.”

Developers can request to have their app icon included on AppyPaper by emailing the company. Prices depend on the number of sheets you’d like printed with your icon, and how many times the icon is repeated on the sheet.

In the “crowded holiday season marketing landscape,” AppyPaper will make tech gifts stand out – and will provide an easy way for developers to encourage customers with engaged with their app.


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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.



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