Connect with us

Tech News

Giant nerd fight over which AR is better: Google’s or Apple’s

(TECH NEWS) The Tortoise and the Hare: The race for the unveiling of new AR between Apple and Google. Which is superior (or is it too early to tell)?

Published

on

apple arkit augmented reality ar

AR the answer we’re looking for?

Let’s get real. Better yet, let’s not.

Reality, at least before it’s been improved by human engagement, is super overrated. I mean, at this very moment, you’re reading a thing made by a person, on another thing made by a person, through an interface made by a person, on and on through a millennia-deep stack (thanks, ancient Phoenicians!), every last bit of it driven by that most human of motivations: this reality could be better.

bar
Augmented reality, little “r,” is straight up what makes us human: the desire for life to mean more than the “selfish gene.” Augmented Reality, big “R,” is the ongoing metatech project to incorporate more human knowledge and creation into day to day experience.

AR Revolution

Frankly, it hasn’t been going great. To date, AR has either been a catastrophe: looking at you, Google Glass (because I know you’re looking right back at me, you creepy so-and-so), or a pleasant but slight diversion. I’ve got nothing but love for Pokemon Go, but a revolution in consciousness it is not, unless I’ve missed some cosmic insights from my Popplio.

But an awful lot of smart people think that revolution is still coming: that the next step beyond voice control and AI is no interface at all but rather integration of technological solutions into fundamental humanity, things as basic as perception and reflex.

As with every great achievement, a bunch of nerds are presently fighting over who gets to sell it. Apple and Google are unsurprisingly in the lead. Here follows a state of play on the two big AR solutions.

First up, Apple

Short version: Apple’s ARKit developer package is the clear frontrunner when it comes to putting augmented reality in a form people will actually use.

It’s in deep with the devs, it’s closer to implementation than the Google solution, and it’s compatible with products consumers already have.

If there’s a shadow on that sunny outlook, it’s not the tech so much as the Apple business model.

Good: Apple’s AR solution, the catchily named ARKit, is compatible with any device running iOS 11.

Devs are already all over it, and common-sense implementations of augmented reality like measuring real-world distance with your phone camera are making their way through the series of tubes as we speak, shortly to be available to iOS users all over the world.

Less good: It’s iOS, which is to say, go Apple or go home. Obviously the dev kit itself is OS-restricted, and there’s every reason to expect the apps will be too. If augmented reality is meant to be the market-wide paradigm shift smart people keep predicting, as opposed to a single-platform showpiece, the “none of it, ever” Apple approach to compatibility will be a serious problem.

That’s a prediction and I’d love to be wrong, but the Colossus of Cupertino has rolled that way since their best hardware’s big pitch was that it came in different colors.

Whether AR is a fad or a gamechanger is likely to depend on whether third-party developers are willing to go bigger.

Looking at you, Google

Short version: Google took the first big swing at AR with Glass, which whiffed badly. Their current solution, Google Tango, could be a repeat of that fiasco, or a measured step forward with lessons thoroughly learned.

Good: It’s not Glass.

The new Google Tango is deliberately limited in scope, built on a basis of apps you use by choice rather than systems that run passively regardless of your or other people’s preferences. Unlike ARKit it’s also fully implemented: Tango-enabled hardware comes ready for apps as useful as interior design with your camera, letting you drop virtual objects into actual space to see how it fits and looks.

Think “The Sims,” only you’re the Sim and it’s your real house, which is frankly more meta than I’m prepared to deal with – and as goofy as “Bubbles,” which, yep, lets you blow and pop digital bubbles that move like they’re in the room.

The Android-based system, developed in collaboration with dozens of other companies and debuted on a Lenovo machine, also means less compatibility issues than Apple…

Less good: …in theory.

The big minus with Google Tango is the same as the big plus: it’s fully implemented – if you have the hardware to handle it.

At the moment that means a big honkin’ phablet: the Lenovo Phab 2 it debuted on is 6 inches, 3 cameras, and $500 of “if a mommy tablet and a daddy smartphone love each other very much.”

The second Tango-enabled box will be the Asus Zenfone due out this summer, and is expected to be equally Beast Mode in its proportions. Compared to downloading a thing onto your iPhone and playing with it, elegant, this ain’t.

Also, while multiple brands and platforms are lovely, iPhone market saturation means far, far(just stupidly far), more people will be able to play with ARKit than Tango unless Google seriously steps up.

We’ve got a ways to go

One way or another, AR will be a big thing. I mean, it was a big thing, like 500 million downloads big, when it just meant being paparazzi for Pocket Monsters.

If neither leading solution is ready yet, and at the moment that seems to be the case, take that as another indicator of just how major of an event real implementation of augmented reality will be.

Ask your local Phoenician.

#arhype

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Tech News

How to opt out of Google’s robots calling your business phone

(TECH) Google’s robots now call businesses to set appointments, but not all companies are okay with talking to an artificial intelligence tool like a person. Here’s how to opt out.

Published

on

google duplex android

You know what’s not hard? Calling a restaurant and making a reservation. You know what’s even easier? Making that reservation though OpenTable. You know what we really don’t need, but it’s here so we have to deal with it? Google Duplex.

Falling under “just because we can do it, doesn’t mean we should do it,” Duplex, Google’s eerily human-sounding AI chat agent that can arrange appointments for Pixel users via Google Assistant has rolled out in several cities including New York, Atlanta, Phoenix, and San Francisco which now means you can have a robot do menial tasks for you.

There’s even a demo video of someone using Google Duplex to find an area restaurant and make a reservation and in the time it took him to tell the robot what to do, he could’ve called and booked a reservation himself.

Aside from booking the reservation for you, Duplex can also offer you updates on your reservation or even cancel it. Big whoop. What’s difficult to understand is the need or even demand for Duplex. If you’re already asking Google Assistant to make the reservation, what’s stopping you from making it yourself? And the most unsettling thing about Duplex? It’s too human.

It’s unethical to imply human interaction. We should feel squeamish about a robo-middleman making our calls and setting our appointments when we’re perfectly capable of doing these things.

However, there is hope. Google Duplex is here, but you don’t have to get used to it.

Your company can opt out of accepting calls by changing the setting in your Google My Business accounts. If robots are already calling restaurants and businesses in your city, give your staff a heads-up. While they may receive reservations via Duplex, at least they’ll be prepared to talk to a robot.

And if you plan on not opting out, at least train your staff on what to do when the Google robots call.

Continue Reading

Tech News

Bose launches headphone-less headphones for your face

(TECHNOLOGY) Bose is using augmented reality in a fascinating new way (even if we’re poking fun at it).

Published

on

bose frames

Just in time for the holidays, Bose releases Frames, their new breakthrough sunglasses that combine the protection and style of premium sunglasses, the functionality and performance of wireless headphones, and the world’s first audio augmented reality platform.

At $199 per pair, they’re the perfect gift for the person who has everything and who will eventually lose them in a lake, leave them in a fitting room, or crush them in a car seat.

Frames have the ability to stream music and information, take and make calls, and access virtual assistants. Bose promises that your playlists, entertainment, and conversations will stay private, although how your conversations will remain private is unclear. Expect confusion from every stranger within earshot.

Bose is calling Frames a revolutionary wearable, but aren’t these just headphones for your face? Very cool headphones for your face?

Bose is pushing the AR functionality hard.

Although they can’t change what you see, they know what you’re seeing using a 9-axis head motion sensor and the GPS from your iOS or Android. Once they know what you see, the AR automatically tunes you into audio commentary for that place, opening users to endless possibilities for travel, learning, entertainment, and gaming.

They claim Frames are hands-free and clear-eyed, but even if that’s the case, do we really need more people walking around under the influence of distraction? As if it weren’t enough to have people’s eyes glued to their phones, now we can have people in matching sunglasses wandering around talking to themselves. Now who looks bonkers?

Frames are available for preorder now and are expected to ship in January 2019. Look for Bose to release updates to their AR at SXSW in March.

Continue Reading

Tech News

What’s TikTok, why’s it so huge, and why is Facebook scared of it?

(TECH) TikTok has taken the internet by storm – you’ve probably seen the videos floating around, so here’s the context your business needs to know.

Published

on

tiktok

Jimmy Fallon recently challenged his viewers to his version of a #sharpiechallenge. That’s where you toss a sharpie into the air, catch it, take the cap off and draw a mustache on yourself with it. He requested that viewers use TikTok to record it and upload it.

As of this writing, the hashtag boasts 8.2 million views in TikTok alone – if it wasn’t big before it gained Fallon as a fan, it is now.

What Is TikTok?

The TikTok app is the brainchild of Bytedance, a Chinese company that once owned Muscal.ly, and it launched in September 2016 as Douyin (it’s Chinese moniker). When it launched internationally, a year later, they branded the social media app TikTok. When Musical.ly shut down, users had to switch.

The app lets users view, create and share 15-second videos (kind of like Vine, RIP). It’s estimated that there are over 500 million users worldwide. The app has been highly ranked in the charts for number of downloads over the past few months, with a spike when Fallon had his first challenge, #tumbleweedchallenge. (For the record, Fallon and The Tonight Show do not have a business relationship with Bytedance.)

Users can lip-sync, do duets, record a reactions video and has some excellent tech in the app for video editing. Users can comment on videos and create video memes. It’s pretty fascinating. And wildly appealing to the masses.

One of the best things about TikTok is that the app doesn’t have advertising or monetization capabilities, even though it has a broad audience. With an estimated 500 million users, it’s just a matter of time.

Facebook launches a TikTok-clone.

Facebook doesn’t want to be late to the game. In classic follower fashion, they have launched their own short-video app, Lasso.

I played with both apps, and Lasso just doesn’t have comparable content.

What Facebook does have is its user base. By integrating with Facebook itself, Lasso may outdo TikTok eventually, but it will need to increase its capabilities.

Why should your business take notice?

Small businesses should be aware of these apps. Online videos are driving social media engagement. Content is king, and you’ve been reading here for years that video is a powerful component of any social media strategy.

TikTok and Lasso give you video-making and video-sharing tools that could increase your online presence.

Continue Reading
Advertisement

Our Great Parnters

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories