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Giant nerd fight over which AR is better: Google’s or Apple’s

(TECH NEWS) The Tortoise and the Hare: The race for the unveiling of new AR between Apple and Google. Which is superior (or is it too early to tell)?

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AR the answer we’re looking for?

Let’s get real. Better yet, let’s not.

Reality, at least before it’s been improved by human engagement, is super overrated. I mean, at this very moment, you’re reading a thing made by a person, on another thing made by a person, through an interface made by a person, on and on through a millennia-deep stack (thanks, ancient Phoenicians!), every last bit of it driven by that most human of motivations: this reality could be better.

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Augmented reality, little “r,” is straight up what makes us human: the desire for life to mean more than the “selfish gene.” Augmented Reality, big “R,” is the ongoing metatech project to incorporate more human knowledge and creation into day to day experience.

AR Revolution

Frankly, it hasn’t been going great. To date, AR has either been a catastrophe: looking at you, Google Glass (because I know you’re looking right back at me, you creepy so-and-so), or a pleasant but slight diversion. I’ve got nothing but love for Pokemon Go, but a revolution in consciousness it is not, unless I’ve missed some cosmic insights from my Popplio.

But an awful lot of smart people think that revolution is still coming: that the next step beyond voice control and AI is no interface at all but rather integration of technological solutions into fundamental humanity, things as basic as perception and reflex.

As with every great achievement, a bunch of nerds are presently fighting over who gets to sell it. Apple and Google are unsurprisingly in the lead. Here follows a state of play on the two big AR solutions.

First up, Apple

Short version: Apple’s ARKit developer package is the clear frontrunner when it comes to putting augmented reality in a form people will actually use.

It’s in deep with the devs, it’s closer to implementation than the Google solution, and it’s compatible with products consumers already have.

If there’s a shadow on that sunny outlook, it’s not the tech so much as the Apple business model.

Good: Apple’s AR solution, the catchily named ARKit, is compatible with any device running iOS 11.

Devs are already all over it, and common-sense implementations of augmented reality like measuring real-world distance with your phone camera are making their way through the series of tubes as we speak, shortly to be available to iOS users all over the world.

Less good: It’s iOS, which is to say, go Apple or go home. Obviously the dev kit itself is OS-restricted, and there’s every reason to expect the apps will be too. If augmented reality is meant to be the market-wide paradigm shift smart people keep predicting, as opposed to a single-platform showpiece, the “none of it, ever” Apple approach to compatibility will be a serious problem.

That’s a prediction and I’d love to be wrong, but the Colossus of Cupertino has rolled that way since their best hardware’s big pitch was that it came in different colors.

Whether AR is a fad or a gamechanger is likely to depend on whether third-party developers are willing to go bigger.

Looking at you, Google

Short version: Google took the first big swing at AR with Glass, which whiffed badly. Their current solution, Google Tango, could be a repeat of that fiasco, or a measured step forward with lessons thoroughly learned.

Good: It’s not Glass.

The new Google Tango is deliberately limited in scope, built on a basis of apps you use by choice rather than systems that run passively regardless of your or other people’s preferences. Unlike ARKit it’s also fully implemented: Tango-enabled hardware comes ready for apps as useful as interior design with your camera, letting you drop virtual objects into actual space to see how it fits and looks.

Think “The Sims,” only you’re the Sim and it’s your real house, which is frankly more meta than I’m prepared to deal with – and as goofy as “Bubbles,” which, yep, lets you blow and pop digital bubbles that move like they’re in the room.

The Android-based system, developed in collaboration with dozens of other companies and debuted on a Lenovo machine, also means less compatibility issues than Apple…

Less good: …in theory.

The big minus with Google Tango is the same as the big plus: it’s fully implemented – if you have the hardware to handle it.

At the moment that means a big honkin’ phablet: the Lenovo Phab 2 it debuted on is 6 inches, 3 cameras, and $500 of “if a mommy tablet and a daddy smartphone love each other very much.”

The second Tango-enabled box will be the Asus Zenfone due out this summer, and is expected to be equally Beast Mode in its proportions. Compared to downloading a thing onto your iPhone and playing with it, elegant, this ain’t.

Also, while multiple brands and platforms are lovely, iPhone market saturation means far, far(just stupidly far), more people will be able to play with ARKit than Tango unless Google seriously steps up.

We’ve got a ways to go

One way or another, AR will be a big thing. I mean, it was a big thing, like 500 million downloads big, when it just meant being paparazzi for Pocket Monsters.

If neither leading solution is ready yet, and at the moment that seems to be the case, take that as another indicator of just how major of an event real implementation of augmented reality will be.

Ask your local Phoenician.

#arhype

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Tech News

FCC Chairman confirms fears, jokes about being a Verizon shill

(TECH NEWS) FCC Chairman Ajit Pai jokes about being a shill for Verizon, feeding into what many suspected when he was appointed.

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Leaked video shows FCC Chairman Ajit Pai joking about being a shill for Verizon, as we all suspected when he was nominated. Last week Pai was a speaker at the Federal Communications Bar Association, an event similar to the White House Correspondents Dinner.

Major telecom companies and the FCC gather at this annual event for dinner, mingling, and enduring awkward political policy jokes. At the event, Pai roasted himself about major headlines from the past year, like his decision to kill net neutrality against the wishes of the majority of the nation. Hilarious.

Pai also brought up the whole thing where he refused to cooperate with an investigation into the validity of comments filed in support of ending net neutrality.

Although cameras weren’t officially present at the event, someone surreptitiously filmed and sent the clip to Gizmodo. The kicker comes around twenty minutes into Pai’s speech when he jokes, “in collusion—I mean, in conclusion, sorry, my bad—many people are still shell-shocked that I’m up here tonight.”

He goes on, “they ask themselves, how on earth did this happen? Well, moments before tonight’s dinner, somebody leaked a fourteen-year-old video that helps answer that question, and in all candor, I can no longer hide from the truth.”

Pai then starts a video, which opens with 50 Cent’s “In Da Club” playing in the background. This is the only thing I’ll give him points for on this amateur drama class project.

The skit is set in 2003 at “Verizon’s DC Office”, when Pai was an attorney for the company. In the video, Kathy Grillo, current Verizon senior VP and deputy general counsel, tells Pai, “As you know, the FCC is captured by the industry, but we think it’s not captured enough, so we have a plan.”

“What plan?” Pai asks. Grillo tells him, “We want to brainwash and groom a Verizon puppet to install as FCC chairman. Think ‘Manchurian Candidate.’” To which Pai responds, “That sounds awesome!”

Gizmodo posted the video on Friday after the dinner, and the internet exploded with reactions to Pai’s gag. Reddit in particular went nuts, to the point that one thread in r/technology was locked—as in no one else can comment—for “too much violence.”

In a thread on the r/television subreddit, a moderator reminds users, “please refrain from encouraging or inciting violence or posting personal information […] don’t post anything inviting harassment, don’t harass, and don’t cheer on or upvote obvious vigilantism.”

While some of the threads were full of awful remarks, other posters commented in the spirit of reasonable conversation. The general sentiment of those engaged in non-harassing discussions is that Pai is a symptom, not the cause of FCC’s problems.

However, many argued that the video showed Pai’s willingness to bend (then joke about) FCC regulations indicates he’s not a puppet so much as a willing participant in corruption. Pai’s appointment to FCC Chairman was suspicious from the beginning considering his ties to Verizon.

Although Pai is obviously joking in the leaked video, the general public isn’t find it nearly as funny as those at the dinner.

Check out the clip for some cringe-worthy digs at net neutrality and have fun questioning the integrity of the FCC.

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Tech News

FCC Grinches plan to steal poor peoples’ Internet access

(TECH NEWS) Merry Christmas! The FCC is trying to take away poor people’s Internet access, pointing the finger one way to distract you from the other.

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ajit pai net neutrality

In case anybody with enough bandwidth to read this wasn’t sufficiently terrified by the FCC’s ongoing campaign to break the internet by dismantling net neutrality, the nation’s communication authority has kindly provided another reason for any digital-enabled American to expatriate and/or secede.

The FCC’s most recent reform proposal proposes to reform the absolute Hell out of Lifeline, the $2.25 billion program to provide low-income Americans with broadband Internet access. Also, phones. The Lifeline Program has been doing its job since 1985, when noted socialist firebrand Ronald Reagan instituted it to subsidize phone service in underprivileged communities. It was expanded to include broadband Internet access in 2016, and right now 12 million households benefit from Lifeline-subsidized phone and Internet access.

That’s apparently a problem.

The FCC’s stated concern is that the General Accounting Office recently found $1.2 million of the $2.25 billion Lifeline budget was being used fraudulently. Fraud is bad! But in case you don’t have your TI-85 handy, that’s less than a tenth of 1 percent. That is not very much fraud. Not enough to nix an entire program, at least.

The greater concern, as usual, appears to be about profit. Under the current Lifeline guidelines, many subsidized companies are small ISPs and resellers providing access to third-party networks. Often, these services are the only Internet access available in rural areas, tribal lands, and other underserved communities.

That doesn’t work for Commissioner Pai.

Earlier this year, Pai used “delegated authority,” the FCC’s version of executive orders, to bypass oversight and personally rescind subsidy access from 9 ISPs providing services to rural areas and tribal lands.

These reforms continue that trend. They ban subsidies for no-cost Internet service, which is the business model of 70% of current Lifeline subsidy recipients. It is notably not the business model of large ISPs that rhyme with Buhrizon. I’m sure that’s a coincidence.

They also impose an absolute budget cap, meaning that millions of poor households could lose their Internet access, and the increased opportunities for education and employment that come with it, if someone in a comfy office a thousand miles away effs up the accounting.

In short, it sucks.

The proposed reforms to the Lifeline Project are another example of the FCC, deliberately or through negligence, rigging the market in favor of major conglomerates at the expense of consumers, small businesses and the general public.

Lifeline isn’t perfect, but it’s doing its job. Whether the same can be said for Ajit Pai’s FCC is, at best, an open question.

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Tech News

Get motivated with a ding sound every time someone visits your new site

(TECHNOLOGY) This tool provides motivation for new websites by ding-donging every time a new visitor stops by! Talk about a dopamine rush!!

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ding sound site visitor

It seems like everyone these days has a brand new website they can’t wait to share with the world. All these micro-businesses are starting their journeys at the very beginning: with zero website visitors, big plans, and a lot of hope. A new chrome extension has found a way to help motivate these big dreamers at the very beginning of their business’ lives.

Startup Bell – a doorbell for Google Analytics – audibly rings every time a website gets a new user and shows the number of current active users right in their browser’s toolbar.

That simple ding-dong could soon provide a dopamine rush to any founder that uses it. In the early days of startups and passion project websites’ visitors- though initially, typically the founder’s mom and their Facebook friends – are a positive indication that business is growing and that reassuring ding-dong is real time motivation to keep doing what you’re doing.

Marketing a business is now as inexpensive as it’s ever been with cheap Instagram and Facebook ads reaching a prime millennial audience. With to-the-minute feedback, this Chrome extension can give you insight into which marketing strategies work and which flop. It’s also an immediate payoff to that ten dollar Facebook ad.

While this lean extension only provides a ding-dong for every new visitor and has very few settings, maker Branimir hopes that future versions will include the option to have dings at certain intervals (like every 100 visitors) to support websites as they grow and don’t ding incessantly.

Branimir also stated on Product Hunt, that future versions of the plug-in may offer a similar tool for sales. When the noise played means money in your pocket, that dopamine rush could get even more addictive.

This is simple little plug-in could provide much needed motivation for startups and new businesses alike. With real-time feedback, companies will get a morale boost in the early stages of their company’s life. The next step is to make sure users’ dogs don’t go crazy every time someone visits their website and they hear that ding-dong.

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