AR the answer we’re looking for?
Let’s get real. Better yet, let’s not.
Reality, at least before it’s been improved by human engagement, is super overrated. I mean, at this very moment, you’re reading a thing made by a person, on another thing made by a person, through an interface made by a person, on and on through a millennia-deep stack (thanks, ancient Phoenicians!), every last bit of it driven by that most human of motivations: this reality could be better.
Augmented reality, little “r,” is straight up what makes us human: the desire for life to mean more than the “selfish gene.” Augmented Reality, big “R,” is the ongoing metatech project to incorporate more human knowledge and creation into day to day experience.
Frankly, it hasn’t been going great. To date, AR has either been a catastrophe: looking at you, Google Glass (because I know you’re looking right back at me, you creepy so-and-so), or a pleasant but slight diversion. I’ve got nothing but love for Pokemon Go, but a revolution in consciousness it is not, unless I’ve missed some cosmic insights from my Popplio.
But an awful lot of smart people think that revolution is still coming: that the next step beyond voice control and AI is no interface at all but rather integration of technological solutions into fundamental humanity, things as basic as perception and reflex.
As with every great achievement, a bunch of nerds are presently fighting over who gets to sell it. Apple and Google are unsurprisingly in the lead. Here follows a state of play on the two big AR solutions.
First up, Apple
Short version: Apple’s ARKit developer package is the clear frontrunner when it comes to putting augmented reality in a form people will actually use.
It’s in deep with the devs, it’s closer to implementation than the Google solution, and it’s compatible with products consumers already have.
If there’s a shadow on that sunny outlook, it’s not the tech so much as the Apple business model.
Good: Apple’s AR solution, the catchily named ARKit, is compatible with any device running iOS 11.
Devs are already all over it, and common-sense implementations of augmented reality like measuring real-world distance with your phone camera are making their way through the series of tubes as we speak, shortly to be available to iOS users all over the world.
Less good: It’s iOS, which is to say, go Apple or go home. Obviously the dev kit itself is OS-restricted, and there’s every reason to expect the apps will be too. If augmented reality is meant to be the market-wide paradigm shift smart people keep predicting, as opposed to a single-platform showpiece, the “none of it, ever” Apple approach to compatibility will be a serious problem.
That’s a prediction and I’d love to be wrong, but the Colossus of Cupertino has rolled that way since their best hardware’s big pitch was that it came in different colors.
Whether AR is a fad or a gamechanger is likely to depend on whether third-party developers are willing to go bigger.
Looking at you, Google
Short version: Google took the first big swing at AR with Glass, which whiffed badly. Their current solution, Google Tango, could be a repeat of that fiasco, or a measured step forward with lessons thoroughly learned.
Good: It’s not Glass.
The new Google Tango is deliberately limited in scope, built on a basis of apps you use by choice rather than systems that run passively regardless of your or other people’s preferences. Unlike ARKit it’s also fully implemented: Tango-enabled hardware comes ready for apps as useful as interior design with your camera, letting you drop virtual objects into actual space to see how it fits and looks.
Think “The Sims,” only you’re the Sim and it’s your real house, which is frankly more meta than I’m prepared to deal with – and as goofy as “Bubbles,” which, yep, lets you blow and pop digital bubbles that move like they’re in the room.
The Android-based system, developed in collaboration with dozens of other companies and debuted on a Lenovo machine, also means less compatibility issues than Apple…
Less good: …in theory.
The big minus with Google Tango is the same as the big plus: it’s fully implemented – if you have the hardware to handle it.
At the moment that means a big honkin’ phablet: the Lenovo Phab 2 it debuted on is 6 inches, 3 cameras, and $500 of “if a mommy tablet and a daddy smartphone love each other very much.”
The second Tango-enabled box will be the Asus Zenfone due out this summer, and is expected to be equally Beast Mode in its proportions. Compared to downloading a thing onto your iPhone and playing with it, elegant, this ain’t.
Also, while multiple brands and platforms are lovely, iPhone market saturation means far, far(just stupidly far), more people will be able to play with ARKit than Tango unless Google seriously steps up.
We’ve got a ways to go
One way or another, AR will be a big thing. I mean, it was a big thing, like 500 million downloads big, when it just meant being paparazzi for Pocket Monsters.
If neither leading solution is ready yet, and at the moment that seems to be the case, take that as another indicator of just how major of an event real implementation of augmented reality will be.
Ask your local Phoenician.
How to build apps without knowing how to code (it’s actually common!)
(TECHNOLOGY) No-code app-building tools are becoming more available to the everyday user, which could lead to more inventive and original apps.
“Learn to code” is a common, frustrating refrain often hurled at job-seekers, entrepreneurs, creative professionals, and others. Depending on who’s saying it, the intent could range from well-meaning to willfully hurtful.
It does, in a way, make sense. Computer programming is the foundational language that modern life is built on. And while many people use technology that they don’t understand every day—from microwaves to cars—there’s something a little different about programming. It’s omnipresent for just about anyone, just about everywhere, whether they use it for work or not. And more people use it for work than ever. It’s the single most sought-after skill in the job market.
But “learn to code” isn’t practical for everyone. Not everyone with an app idea has the time to learn how to build an app from scratch, or the money to hire people to do it for them. That’s where the low-code/no-code movement comes in. It’s all about giving the people the tools they need to execute on an idea without having to learn an entire new skill set. When you bake a cake, you probably don’t grind wheat into flour, and when you build an app, you don’t have to start with Python.
No-code isn’t really a new idea.
The fact that computers have menus and icons is the result of early programmers realizing that non-programmers would have to use a computer sometimes. You could look to tools like RPG Maker that let people build their own video games back in 1992. RPG Maker was like a Lego kit for making a video game. And not only is it still going strong, it proved itself prophetic. It turns out that giving people tools and a sand box is a great way to enable creativity.
This has been the long arc of the Internet, too. There was a time when participating in the World Wide Web in a meaningful way meant learning to program. Places like Geocities gave you real estate to set up a website. But you had to build that site yourself. We’ve moved away from that as the Internet commodified. Sites like Facebook and Twitter remove customization in the name of uniformity.
But creative tools persist. Consider “WYSIWYG,” or “What You See Is What You Get” web editors. These are tools like WordPress that reclaimed some of that Internet customization. They give you assets to build a website, and you plug them in where you want.
It’s a middle ground between building from scratch, and having everything handed to you. It’s the sweet spot of accessible creativity. (If you’ve never heard anyone say “WYSIWYG,” that’s probably because these web development tools are so common that they don’t really need a special name anymore.)
Right now, one of the biggest areas of no-code design is in app development. These app dev tools are similar to building a WordPress site. They give you the raw materials, and you customize and assemble them however you want to. Adalo, a no-code platform for building apps, lets your bring assets and ideas to the table, and gives you a framework to organize those ideas into an app.
They aren’t alone. AppOnboard, a no-code software development suite, purchased Buildbox, a leading no-code game development platform. Their combined resources represent a stunning library of assets, full of potential.
What does this mean for coders? Probably not much. Specialized skills are still in high demand. But for the rest of us, a slow democratization of development is taking place, and it’s exciting to watch it take shape.
Recall announced by Daily Harvest via aesthetic post, gets major backlash
(BUSINESS) Trendy meal delivery service, Daily Harvest, sticks to branding by announcing a serious food recall via Instagram, met with obvious backlash.
What NOT to do when things go south.
We can learn a lot from other businesses’ mistakes. Check out Daily Harvest, for example.
Daily Harvest is a trendy food home delivery service. They are under heavy backlash from their customers following a recall on their lentil and leek crumbles meal. Multiple customers have reported stomach issues after eating this meal.
Users across social media accounts such as Reddit, Twitter, and Instagram have complained about nausea, vomiting, and liver damage symptoms after consuming this dish. Several customers even reported hospitalization.
a food poisoning scandal is sweeping the dtc meal kit influencer space and i simply cannot look away pic.twitter.com/ISPQEFwiHB
— paris martineau (@parismartineau) June 21, 2022
How did Daily Harvest react?
As entrepreneurs, we are all aware that things are going to go wrong from time to time. And as humans, we know that how we respond to these issues determines the future of our business.
Well, Daily Harvest’s social team didn’t get the memo as you’ll see by their response on social.
They issued a recall notice by using a vague aesthetic product image of the questionable lentil meal with a caption that read “UPDATE 6/19: An important message regarding our French Lentil + Leek Crumbles. Link in bio with details.” Daily Harvest’s inability to take control and react with clear communication to aid their customers shows us how NOT to handle an urgent situation. Their ambiguous caption provides no real information or help to their consumers and they have noticed.
They have since deleted the original post from Instagram, but we all know the internet never forgets. This is how they launched their product recall.
As of 10:58 – June 22, 2022 this is how the notice appears on the main page of their website:
Upon further examination, I can find hardly a mention of the recall other than the home page and the actual product listing itself. I did confirm that I was not able to purchase the product through their web-based system at this time. Maybe most of their traffic lands on the home page, but why not go ahead and put the banner at the top of every page until this gets resolved? Not to mention how it appears at the top of the home page. It’s barely noticeable.
If you click on the details, the notice on their website details the steps Daily Harvest claims to be taking to handle the sickness reports from the voluntary recall, to direct consumer communication, and the investigation with the FDA along with current results.
What’s the takeaway?
Do better than Daily Harvest and you’ll already be a winner.
No, seriously you will!
But first, consider posting eye-catching imagery or text for your consumer. The text should be in the image posts themselves and in the captions. Pin it to the top of your social media accounts. Share it to stories. Make sure every page on your website has a banner and it’s noticeable. Over-communicate with your customers.
Do all of these and you’re already beating Daily Harvest.
Make your current tech tools as useful as possible with these productivity hacks
(TECHNOLOGY) No downloading obscure apps to increase your production here. This site gives you productivity hacks to utilize the tools you already have.
If you find yourself searching for productivity hacks on the internet, chances are you’re already procrastinating. We’ve all been there and sometimes you do need to invest a little time upfront in order to save time long-term. The problem is that most “productivity hacks” recommend you download a new app or software which means you need to invest time in learning how to use it. All of this strays you further and further from your original goal of working more efficiently and saving time.
A new website called Productivity.so is designed to save you time by better utilizing the tools you’re already using. The websites founders are self-proclaimed productivity lovers who have devoted their own time to collecting a pool of productivity hacks for you iPhone, computer, Gmail, and more. No downloading obscure apps to increase your productivity here.
This website focuses on helping you make your current technology as useful as possible.
It’s a safe bet that there are dozens of ways you could be using your phone, computer, or tablet more efficiently. No one stops to read the instruction manual and even if you did it would only be so helpful because modern technology updates. Everything from your computer to your favorite social media app is constantly pushing out updates with new productivity hacks just waiting to be found.
It’s impossible to keep up on your own! Earlier today I realized you can switch between Twitter accounts by holding down the home button. I use this app every day, but I couldn’t tell you if this a new feature or if I just noticed it.
Productivity.so could be a great way to stay up to date on the latest UX tricks that will help you and your team speed up your workflow. The website currently hosts a small library of hacks that users can browse through. The next great breakthrough in your productivity could be waiting.
The website also offers a free weekly newsletter which promises to send you two new productivity hacks each week. These hacks will be simple tricks like switching between Gmail accounts by holding down your avatar. They’re easy enough that you can start implementing them into your daily routine right away.
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