Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Bing integrates Qwiki, search gets sexy

Bing has made great strides in enriching their offering, first going social, now adding Qwikis.

Bing ups its game overnight

Today, Microsoft’s search engine, Bing announced1 that Qwikis will be integrated directly into search results. AG introduced you to Qwiki in 2011, noting that “Qwiki simplifies information, adding sound and visuals to traditionally text-only search results.”

Bing describes Qwikis as “interactive presentations combining images, videos, maps and spoken narration. In other words, Qwikis are a gateway for further exploration that offer a unique, visual experience to help you quickly get information and do more.”

Qwikis enrich the Bing search experience

Users simply click “play” on any available Qwiki that shows up in search results, but we would like to actually see the Qwiki more obvious, and less of a link you have to search for on the page – it is a visible element, so why not actually make a wide thumbnail that implies there is more to see?

Nonetheless, Bing says, “With Qwikis and other visual elements in Bing, we’re helping people decide what they want to do by creatively exposing them to information that might otherwise take them awhile to find.” Qwikis will initially appear next to Wikipedia results, but will expand to other types or results in the future, the company said.

Earlier this month, Bing added a social layer to search results, relying on the rising trend of peer to peer consumer ratings and reviews as a large part web search. The company is clearly seeking to do more than just remain competitive with Google, they are showing that they are serious about competing.

Advertisement. Scroll to continue reading.

Like all search engines, the experience is still marred with ads (removed from the screenshot above), and more visuals would be extremely helpful, but adding Qwikies and going social in the same month shows that Bing isn’t playing around, and they want to be the search engine of choice.

1 Bing announcement

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

From Tay to Bing, Microsoft has made some interesting AI products over the years, but their track record doesn't seem to inspire confidence.

Business Entrepreneur

Microsoft's latest survey reveals how Gen Z redefine & rediscover hustle and what they think about being their own boss.

Tech News

Microsoft has applied for a patent that could finally answer the question of how much energy each device is using.

Tech News

After some time of Netflix hinting at upcoming changes, details emerge on the partnership with Microsoft on a new ad-supported tier.


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.