Connect with us

Tech News

What city has the highest smartphone adoption rate? Not NYC or SF

When you think of smartphone adoption rates, you probably think of NYC or San Fran, but you’re looking to far away from the epicenter.

Published

on

smartphone adoption

smartphone adoption

Smartphone adoption across the nation

When you think of smartphone adoption, you probably imagine the streets of New York City lined with people in cool scarves, all holding smartphone, or maybe the dramatic hills of San Francisco filled with coffee shops and people tweeting from their smartphones. But if you think those metro areas have the highest smartphone adoption rates, you’d be wrong…

Dallas is the home of the highest smartphone adoption rate, according to a newly released report from cloud and mobile testing company, SOASTA in conjunction with Harris Interactive.

The 10 cities in the study were Los Angeles, San Francisco, Dallas, Houston, Atlanta, Chicago, New York, Boston, Washington D.C., and Philadelphia.

Dallas led all cities in mobile device penetration: 76 percent of respondents owned and used a smartphone; 48 percent owned and used a tablet. New York City was last on the list for smartphone adoption (48 percent), while Atlanta had the fewest tablet users (30 percent).

Aside from New York, more than half of those surveyed in every city owned and used a smartphone—Los Angeles (66 percent), San Francisco (61 percent), Houston (62 percent), Atlanta (60 percent), Chicago (57 percent), Boston (55 percent), Washington, D.C. (64 percent), and Philadelphia (62 percent). At 43 percent, D.C. was second to Dallas in tablet penetration.

smartphone

Dallas residents most likely to delete apps

Also revealed in the survey – 97 percent of Dallas residents, the highest percentage of any city, would delete or uninstall a mobile app they purchased if it didn’t work properly or had frequent technical issues and 86 percent of Washington D.C. residents would as well. Bostonians were more forgiving with 79 percent indicating they’d delete a problematic app.

Philadelphia residents are most likely to delete an app for running slowly (72 percent) compared to all cities (61 percent). Atlanta users at 75 percent were 10 percent more likely to delete apps that didn’t deliver as promised when compared to users in all cities.

Brands have an opportunity, but must perform

“Adoption of smartphones and other mobile devices continues to grow, giving publishers of mobile apps a thriving market for their products,” said Tom Lounibus, CEO of SOASTA. “But people demand that apps perform as expected or they will instantly delete them. For that reason developers must properly test their apps prior to release, not after.”

Apps that fail to load also are often deleted. Fully 52 percent of users in all cities would delete apps for that reason, led by New Yorkers at 71 percent. Others would give the app a bad review online (10 percent), tell friends about their bad experiences (10 percent), or spread the word through social media (4 percent).

Smartphone owners in Boston were among the highest in each category, leading in bad online reviews (16 percent) and social media (8 percent) and trailing only Philadelphia by 17 percent to 16 percent in telling friends. Chicago smartphone users are the most likely (55 percent) to restart their phone when dealing with failing apps, and those in Washington D.C. are most likely to seek a current update to the app (49 percent).

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Tech News

New Apple Watch is awesome, but past watches could be just as good for cheaper

(TECH NEWS) The Apple Watch Series 6 is a ridiculous display of self-flattery—but that doesn’t mean people won’t line up to buy it in droves.

Published

on

Apple Watch being worn on wrist showing weather for Montreal.

The Apple Watch has been the subject of everything from speculation to ridicule during its relatively short tenure on this planet. While most have nothing but praise for the most recent iteration, that praise comes at a cost: The Apple Watch’s ghost of Christmas past.

Or, to put it more literally, the fact that the Apple Watch’s prior version and accompanying variations are too good—and, at this point, too comparatively cheap—to warrant buying the most recent (and expensive) option.

Sure, the Apple Watch Series 6 has a bevy of health features—a sensor that can take an ECG and a blood oxygen test, to name a couple—but the Series 5 has almost everything else that makes the Apple Watch Series 6 “notable.” According to Gear Patrol, even the Series 4 is comparable if you don’t mind forgoing the option to have the Apple Watch’s screen on all of the time.

More pressingly, Gear Patrol points out, is the availability of discount options from Apple. The Apple Watch Series 3 and Apple Watch SE are, at this point, budget options that still do the job for smart watch enthusiasts.

Not to mention any Apple Watch can run updates can utilize Apple’s Fitness Plus subscription—another selling point that, despite its lucrative potential, doesn’t justify buying a $400 watch when a cheaper option is present.

It’s worth noting that Apple is no stranger to outdoing themselves retroactively. Every year, Apple’s “new” MacBook, iPhone, and iPad models are subjected to extensive benchmarking by every tech goatee around. And the conclusion is usually that buying a generation or two behind is fine—and, from a financial perspective, smart.

And yet, as the holidays roll around or the initial drop date of a new product arrives, Apple invariably goes through inventory like a tabby cat through unattended butter.

The Apple Watch is already a parody of itself, yet its immense popularity and subtle innovation has promoted it through several generations and a few spin-off iterations. And that’s not even including the massive Apple-specific watch band market that appears to have popped up as a result.

Say what you will about the Series 6; when the chips are on the table, my money’s on the consumers making the same decisions they always make.

Continue Reading

Tech News

Microsoft acquires powerful AI language processor GPT-3, to what end?

(TECH NEWS) This powerful AI language processor sounds surprisingly human, and Microsoft has acquired rights to the code. How much should we worry?

Published

on

Code on screen, powering AI technology

The newly-released GPT-3 is the most insane language model in the NLP (natural language processor) field of machine learning. Developed by OpenAI, GPT-3 can generate strikingly human-like text for a vast range of purposes like bots and advertising, to poetry and creative writing.

While GPT-3 is accessible to everyone, OpenAI has expressed concerns over using this AI tech for insidious purposes. For this reason, Microsoft’s new exclusive license on the GPT-3 language model may be a tad worrisome.

First of all, for those unfamiliar with the NPL field, software engineer, and Youtuber, Aaron Jack, provides a detailed overview of GPT-3’s capabilities and why everyone should be paying attention.

Microsoft’s deal with OpenAI should come as little surprise since OpenAI uses the Azure cloud platform to access enough information to train their models.

Microsoft chief technology officer Kevin Scott announced the deal on the company blog this week: “We see this as an incredible opportunity to expand our Azure-powered AI platform in a way that democratizes AI technology, enables new products, services and experiences, and increases the positive impact of AI at Scale,” said Scott.

“Our mission at Microsoft is to empower every person and every organization on the planet to achieve more, so we want to make sure that this AI platform is available to everyone – researchers, entrepreneurs, hobbyists, businesses – to empower their ambitions to create something new and interesting.”

OpenAI has assured that Microsoft’s exclusive license does not affect the general public’s access to the GPT-3 model. The difference is Microsoft will be able to use the source code to combine with their products.

While OpenAI needs Azure to train these models, handing over the source code to another party is, to put it mildly, tricky. With the earlier GPT-2 model, OpenAI initially refused publishing the research out of fear it could be used to generate fake news and propaganda.

Though the company found there was no evidence to suggest the GPT-2 was utilized this way and later released the information, handing the key of the exponentially more powerful iteration to one company will undoubtedly hold ramifications in the tech world.

Continue Reading

Tech News

What is UI/UX? Take a little time to learn for free!

(TECH NEWS) For the all-time low price of—well, free—Invise gives you the option of learning a few basic UI and UX design techniques.

Published

on

Woman browsing web, made easy with UI/UX

There’s no denying the strong impact UI and UX design has on the success of a website, app, or service—and, thanks to some timely altruism, you can add basic design understanding to your résumé for free.

Invise is a self-described beginner’s guide to the UI/UX field, and while they do not purport to deliver expert knowledge or “paid courses”, the introduction overview alone is pretty hefty.

The best part—aside from the “free” aspect—is how simple it is to get a copy of the guide: You enter your email address on the Invise website, click the appropriate button, and the guide is yours after a quick email verification.

According to Invise, their beginner’s guide to UI and UX covers everything from color theory and typography to layout, research principles, and prototyping. They even include a segment on tools and resources to use for optimal UI/UX work so that you don’t have to take any risks on dicey software.

UI—short for “user interface”—and UX, or “user experience”, are two critical design aspects found in everything from websites to app and video game menus. As anyone who has ever picked up an outdated smartphone knows, a janky presentation of options or—worse yet—a lack of intuitive menus can break a user’s experience far faster than slow hardware.

Similarly, if you’re looking to retain customers who visit your website or blog, presenting their options to them in a jarring or unfamiliar way—or selecting colors that clash for your landing page—can be just as fatal as not having a website to begin with.

The overarching problem, then, becomes one of cost. Hiring a design expert is expensive and can be time-consuming, so Invise is a welcome alternative—and, as a bonus, you don’t have to dictate your company’s vision to a stranger and hope that they “get it” if you’re doing your own design work.

2020 probably isn’t the year to break the bank on design choices, but the importance of UI and UX in your business can’t be overstated. If you have time to read up on some design basics and a small budget for a few of the bare-bones tools, you can take a relatively educated shot at putting together a modern, desirable interface.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!