Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

What city has the highest smartphone adoption rate? Not NYC or SF

When you think of smartphone adoption rates, you probably think of NYC or San Fran, but you’re looking to far away from the epicenter.

smartphone adoption

smartphone adoption

Smartphone adoption across the nation

When you think of smartphone adoption, you probably imagine the streets of New York City lined with people in cool scarves, all holding smartphone, or maybe the dramatic hills of San Francisco filled with coffee shops and people tweeting from their smartphones. But if you think those metro areas have the highest smartphone adoption rates, you’d be wrong…

Dallas is the home of the highest smartphone adoption rate, according to a newly released report from cloud and mobile testing company, SOASTA in conjunction with Harris Interactive.

The 10 cities in the study were Los Angeles, San Francisco, Dallas, Houston, Atlanta, Chicago, New York, Boston, Washington D.C., and Philadelphia.

Dallas led all cities in mobile device penetration: 76 percent of respondents owned and used a smartphone; 48 percent owned and used a tablet. New York City was last on the list for smartphone adoption (48 percent), while Atlanta had the fewest tablet users (30 percent).

Advertisement. Scroll to continue reading.

Aside from New York, more than half of those surveyed in every city owned and used a smartphone—Los Angeles (66 percent), San Francisco (61 percent), Houston (62 percent), Atlanta (60 percent), Chicago (57 percent), Boston (55 percent), Washington, D.C. (64 percent), and Philadelphia (62 percent). At 43 percent, D.C. was second to Dallas in tablet penetration.

smartphone

Dallas residents most likely to delete apps

Also revealed in the survey – 97 percent of Dallas residents, the highest percentage of any city, would delete or uninstall a mobile app they purchased if it didn’t work properly or had frequent technical issues and 86 percent of Washington D.C. residents would as well. Bostonians were more forgiving with 79 percent indicating they’d delete a problematic app.

Philadelphia residents are most likely to delete an app for running slowly (72 percent) compared to all cities (61 percent). Atlanta users at 75 percent were 10 percent more likely to delete apps that didn’t deliver as promised when compared to users in all cities.

Brands have an opportunity, but must perform

“Adoption of smartphones and other mobile devices continues to grow, giving publishers of mobile apps a thriving market for their products,” said Tom Lounibus, CEO of SOASTA. “But people demand that apps perform as expected or they will instantly delete them. For that reason developers must properly test their apps prior to release, not after.”

Apps that fail to load also are often deleted. Fully 52 percent of users in all cities would delete apps for that reason, led by New Yorkers at 71 percent. Others would give the app a bad review online (10 percent), tell friends about their bad experiences (10 percent), or spread the word through social media (4 percent).

Advertisement. Scroll to continue reading.

Smartphone owners in Boston were among the highest in each category, leading in bad online reviews (16 percent) and social media (8 percent) and trailing only Philadelphia by 17 percent to 16 percent in telling friends. Chicago smartphone users are the most likely (55 percent) to restart their phone when dealing with failing apps, and those in Washington D.C. are most likely to seek a current update to the app (49 percent).

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

1 Comment

1 Comment

  1. Pingback: Verizon is tracking users, big time: The FCC is taking note - AGBeat

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Opinion Editorials

It has become a running joke that AI can't create hands or feet, instead creating nightmare fuel. What's the real reason for this?

Tech News

(TECHNOLOGY) The digital revolution of the past few decades has brought us many life-altering, innovative technologies, but these 7 take the cake.

Opinion Editorials

(HOW TO) In small business, the concept of utilizing cutting-edge technology feels like a pipe dream. But it doesn’t have to be that way.

Tech News

(TECH NEWS) Another instance of "technology is amazing:" this minimally invasive eye implant has opened new doors for sight restoration surgeries for the legally...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.