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Deeplink.me retargets, drives users to your brand’s app

Deeplink.me drives existing app users back to you app ensuring reengagement and prolonged usage.

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deeplink.me

Deeplink.me makes your app the target

If your business has an app, or is thinking about developing one, deeplink.me is the tool to keep users engaged with your app. The new service from Cellogic is making it possible for users to navigate through their apps, in the same way you navigate the web. They have launched a retargeting network which allows you to take advantage of deeplink.me’s extensive knowledge of deep linking into apps to find user who have a certain app installed on their phone, allowing deeplink.me to show them personalized ad units. This will in turn redirect an app user to a specific page, game level, product, or any other detail you wish your user to see.

It sounds complicated, but it really is not. It works like this: deeplink.me finds users who have your app installed (through their deep link searching process), then they deliver your user a personalized ad unit (also known as a 300×50 banner which you can customize) while they are using another app and redirects them to your app; this drives re-engagement with your app, and when the user clicks the ad unit, your app will open to the page you specified.

You can target users based on location, usage patterns, or defined segmentation. You can also target different messages to different groups, for example east coast versus west coast users, further ensuring the right message goes to the right user.

Studies show people download and forget apps

Deeplink.me is perfect for app marketers who are often left racking their brains for ways to get users to open apps after the initial installation. Unlike information that is readily available on the Web, through links and sharing, the only way to see most apps is by downloading, installing, and then launching it. Thankfully, it has gotten easier to get people to download, but getting users to stay engaged with an app is much more difficult. This is where deeplink.me becomes ideal.

It can personalize ads shown to users, which will redirect them to the apps already installed on their smartphones or tablets, and subsequently users will reopen and re-engage with their apps. Also, it is a good reminder that they have your app. Many times we download an app, file it away, and forget we even have it. Deeplink.me reminds users the app is there and that it is useful.

In a way, this may also help prevent users from deleting your app. Many times app developers are forced to create notifications, badges, and banner alerts to keep users coming back to their apps. At times, users may find this to be annoying or “spammy,” so rather than adjust their phone’s settings to manage alerts for your app, they will remove the app completely, which is detrimental to business.

By using deeplink.me, you can direct and re-direct users without their knowledge. It is less annoying and less likely to make them remove your app. And this not only makes your app more useful, but also, more likely to generate money. Deeplink.me is definitely something to keep in mind for your existing app or for future app development.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Tech News

The top 10 most ridiculous job titles in tech

(TECHNOLOGY) The tech industry is an interesting sector – diverse, open-minded, beautifully nerdy, and sometimes trying too hard, especially when it comes to job titles.

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When it comes down to it, the Internet is all about memes and people constantly getting mad about one thing or another. I’m usually playing on the side of memes, but I joined the other group when I stumbled upon a CB list of the 25 Most Absurd Titles in Tech.

Absurd doesn’t even begin to cut it.

This list is a perpetual head-shaker and there’s clearly some stuff going on in the world of tech that needs to get a reality check.

All 25 of these titles are terrible, but I challenged myself to narrow it down to the 10 worst. Let’s work our way backwards.

10. Full Stack Magician – First of all, a small typo in the second word could really change your profession. Second of all, my concept of a Full Stack Magician is the guy walking around Denny’s playing card tricks for a few extra bucks on a Saturday night. How in the world am I supposed to know that “magician” is shorthand for “engineer”? Two very different things, friends.

9. Humbly Confident Product Designer – I don’t know about you, but humble and confident are often times two traits that don’t sit at the same table, let alone work together to describe a job title. As you might guess, it’s someone in product design who is self-assured. And humble about it. To me, this is something that should be determined in an interview personality test and a reason behind why one gets the job of product designer. It should just be included without having to be part of your LinkedIn title.

8. Chief Heart Officer – What comes to mind here is Dr. Webber on Grey’s Anatomy. This title was developed for Claude Silver of VaynerMedia in 2014. “Being Chief Heart Officer means being in touch with the heartbeat of every single person at this agency,” she later wrote. A nice concept, but, come on.

7. Galactic Viceroy of Research Excellence – This one, developed by Microsoft (really, y’all?), has Star Trek written all over it. Apparently it was developed for Microsoft’s researcher, James Mickens, due to his personality. Should your personality really influence your job title? This Staff Writer votes “nope.”

6. Meme Librarian – I put this on here because I’m both jealous and confused. Getting paid to archive memes? Sign me up! But, also, what the hell? According to CB, this title was invented at Tumblr to describe the role occupied by Amanda Brennan, who researches fandoms and trends. The Tumblr team uses the data collected by Brennan’s team to better understand the unique communities, languages, and relationships that emerge on the platform.

5. Remote Funnel Marketing Ninja – Am I supposed to be going to work with this title or mastering a game on Super Nintendo? Responsibilities apparently include “architect[ing] funnels based on customer goals” and “creat[ing] & connect[ing] ActiveCampaign lists to Gravity Forms in landing pages.” Neat job description, but the job title is trying too hard.

4. Tax Wrangler – This is funny to me because I’m picturing getting audited by John Wayne. What it actually means, according to Automattic is, the in-house tax wrangler is in charge of “researching multi-state sales and use tax regulations” and working on “sales, property, excise and VAT taxes” for a company of 600+ people. Ok, sure.

3. Security Princess – Okay, but do I get to wear a beautiful gown and crown? Why the gendering of a role!? This title was designated to Parisa Tabriz at Google where she was formerly a security engineer. Her job was to find holes in the Chrome browser. I’m confused where Cinderella comes into play, but, whatever.

2. Weekend Happiness Concierge – In my travels, this title belongs to whoever owns the couch I’m crashing on any given weekend (I kid). This is simply a customer support agent, with concierge derived from the powerful role in 18th century European courts. To me, it just sounds like someone who brings you an extra pillow at a hotel.

1. SVG Badass – It was hard to pick number one, but I had to go with this. You mean to tell me that you’re going to walk into a networking event filled with other professionals and hand out business cards that say “badass”? In tech events, that will fly, but not outside of that bubble. Change the ‘bad’ to ‘dumb’ and we’ll be on the same page.

In order of #1-25, the original list consisted of: Innovation Evangelist, Dream Alchemist, Weekend Happiness Concierge, Happiness Engineer, SVG Badass, Time Ninja, Innovation Alchemist, Security Princess, Retail Jedi, Software Ninjaneer, Tax Wrangler, Remote Funnel Marketing Ninja, Content Hero, Meme Librarian, Happiness Manager, Conversion Optimization Wrangler, Galactic Viceroy of Research Excellence, Innovation Sherpa, Digital Prophet, Chief Heart Officer, Brand Warrior, Wizard of Light Bulb Moments, Direct-Mail Demigod, Full Stack Magician, Humbly Confident Product Designer.

FFS.

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Tech News

Make it harder for Facebook to track you around the web

(TECH NEWS) Facebook remains in hot water, but you can make a simple choice that puts you in control of your data. Check it out.

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facebook container

Firefox has long been an industry leader in security, which is why it’s no surprise that they’re the first large browser to roll out an anti-tracking add-on geared toward making life difficult for everyone’s favorite social media platform: Facebook.

Facebook Container is a deceptively powerful add-on, allowing you to prevent Facebook from tracking and analyzing your browsing behavior while you navigate around the Internet. After installing it in Firefox like any other add-on, you log into your Facebook account inside of the container; from that point on, any Facebook tracking will be confined to the Container tab in which you’re using FB.

The primary purpose of the add-on is, of course, to limit the amount of information that Facebook can extrapolate from your browsing history. There’s still plenty of information that you can give to Facebook simply by scrolling through your News Feed page, but at least they won’t know what size of underwear you’re buying.

Another obvious ramification of using Facebook Container is its ad-blocking capabilities. Unlike a traditional ad-blocker, it won’t force-hide ads; instead, it will hide your activity, meaning you’ll see fewer targeted ads based on your browsing activity and habits. This is likely to cut down on frustration from users who feel inappropriately targeted or singled out by the social media giant’s often-invasive ads.

In addition to its numerous qualities, it also comes with a few downsides—though for the privacy-minded, they’ll probably not feel like game-changers. The main issue is that sharing buttons and those cute little “Like” buttons you see all over the Internet won’t work when you use the add-on since you’ll be logged out of FB everywhere else in Firefox.

Naturally, using the social media buttons outside of the Firefox add-on kind of defeats the purpose of using the add-on to begin with, so this shouldn’t be a huge problem.

You also won’t be able to log into websites that use your FB login information as a credential automatically, which—as Mozilla puts it on the product page—is “to be expected.”

If you’re the kind of person who says “I’d delete my social media accounts, but I need it to stay in contact with so-and-so,” at least once a week, this add-on for Firefox may be for you—and, even if you aren’t a Firefox user, their browser updates over the past six months make switching worth a try.

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Tech News

Anti-surveillance mask – creepy, ingenious, or potentially illegal?

(TECHNOLOGY) Advances in surveillance tech have impressed the masses, but as our cultures consider the risk and reward, some are preparing to protect themselves from overreaching technologies and governments.

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anti-surveillance prosthetic

How many surveillance cameras do you pass when you walk down the street? Most of us don’t know and prefer not to think about it. We know that public and private entities, from social media sites like Facebook, to law enforcement agencies, are using facial recognition software. In most cases, we haven’t actively consented to this surveillance, and we don’t know what will be done with information – but it also seems like there’s not much we can do about it.

Enter artist Leo Selvaggio, who is interested in “increasing the amount of public discourse about surveillance and how it affects our behavior in public space.” Selvaggio has launched a venture called URME Surveillance, whose focus is “protecting the public from surveillance and creating a safe space to explore our digital identities.”

URME is doing this is in an unusual, and admittedly kind of unnerving way. The site provides masks, in the likeness of Selvaggio’s face, that you can wear in public to protect your own mug from ending up on file. These “Personal Surveillance Identity Prosthetics” are sold at cost – Selvaggio isn’t in it for the profits. There’s a $200 resin prosthetic, a set of 2D paper masks for large groups (protestors?), and a downloadable PDF paper mask that fits together like a 3D puzzle, giving the mask more dimension than the flat, 2D version.

paper anti-surveillance

“Our world is becoming increasingly surveilled. For example, Chicago has over 25,000 cameras networked to a single facial recognition hub,” explains the URME website. “We don’t believe you should be tracked just because you want to walk outside and you shouldn’t have to hide either. Instead, use one of our products to present an alternative identity when in public.”

Is this product a genuine solution to non-consensual surveillance? Or is it simply an artist’s attempt to make a statement? The 3D resin mask is fairly realistic, but with the wearer’s eyes peeking out of the mask’s holes, it’s creepy, to say the least.

anti-surveillance face

While the mask may thwart surveillance cameras, it will probably attract attention from other people nearby – so perhaps anonymity isn’t the goal.

It’s more about making sure that your face doesn’t end up in a databank; or at the very least, inspiring conversation about the topic of public surveillance. Potential customers should also be advised that many states and cities have laws against wearing masks in public.

Regardless of the ultimate intention, the fact that Selvaggio is willing to sacrifice his own likeness to Big Brother means that he takes the issue seriously. Cameras linked to facial recognition software will identify and track Selvaggio, regardless of who is under the mask. URME has actually tested the product using Facebook’s “sophisticated” facial recognition software.

Selvaggio even acknowledges that people could use the mask to commit crimes, which could land him in hot water. However, he has “come to the conclusion that it is worth the risk if it creates public discourse around surveillance practices and how it affects us all.”

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