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Tech News retargets, drives users to your brand’s app drives existing app users back to you app ensuring reengagement and prolonged usage. makes your app the target

If your business has an app, or is thinking about developing one, is the tool to keep users engaged with your app. The new service from Cellogic is making it possible for users to navigate through their apps, in the same way you navigate the web. They have launched a retargeting network which allows you to take advantage of’s extensive knowledge of deep linking into apps to find user who have a certain app installed on their phone, allowing to show them personalized ad units. This will in turn redirect an app user to a specific page, game level, product, or any other detail you wish your user to see.

It sounds complicated, but it really is not. It works like this: finds users who have your app installed (through their deep link searching process), then they deliver your user a personalized ad unit (also known as a 300×50 banner which you can customize) while they are using another app and redirects them to your app; this drives re-engagement with your app, and when the user clicks the ad unit, your app will open to the page you specified.

You can target users based on location, usage patterns, or defined segmentation. You can also target different messages to different groups, for example east coast versus west coast users, further ensuring the right message goes to the right user.

Studies show people download and forget apps is perfect for app marketers who are often left racking their brains for ways to get users to open apps after the initial installation. Unlike information that is readily available on the Web, through links and sharing, the only way to see most apps is by downloading, installing, and then launching it. Thankfully, it has gotten easier to get people to download, but getting users to stay engaged with an app is much more difficult. This is where becomes ideal.

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It can personalize ads shown to users, which will redirect them to the apps already installed on their smartphones or tablets, and subsequently users will reopen and re-engage with their apps. Also, it is a good reminder that they have your app. Many times we download an app, file it away, and forget we even have it. reminds users the app is there and that it is useful.

In a way, this may also help prevent users from deleting your app. Many times app developers are forced to create notifications, badges, and banner alerts to keep users coming back to their apps. At times, users may find this to be annoying or “spammy,” so rather than adjust their phone’s settings to manage alerts for your app, they will remove the app completely, which is detrimental to business.

By using, you can direct and re-direct users without their knowledge. It is less annoying and less likely to make them remove your app. And this not only makes your app more useful, but also, more likely to generate money. is definitely something to keep in mind for your existing app or for future app development.

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Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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