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Disney’s Magic Wristbands: Mickey Mouse is watching you

(Technology News) Disney has innovated with anew technology that follows visitors everywhere – is it creepy or cool?

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Mickey Mouse has his eyes on you – creepy or innovative?

Disney has added a new element to their MyMagic+ vacation management system – in lieu of paper tickets, Disney guests can opt for a waterproof, rubber wristband embedded with a computer chip called Magic Bands. This wristband takes the place of not only paper admission tickets, but also, FastPasses, hotel keys, and credit cards. You can also be alerted when attraction ride lines are shortest. Magic Bands are completely optional, but probably the most enjoyable part of the MyMagic+ system.

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As awesome as this sounds, the cynic in me wonders, just how safe is this? It seems akin to the anklet style tracking devices parolees receive. The MyMagic+ system is designed to track users’ purchases, when they come and go, and perhaps most creepy, address their children: if parents agree to and set up certain elements in their MyMagic+ management system, the characters in the park can use the hidden wristband sensors to track children and their information.

Now, I realize this could be invaluable if you lose a child in the park, but the thought of having a Mickey walk up and say, “Hello, Justin,” is a little bit creepy. I am sure in the eyes of a child, it is magical though. However, there is also the security risk of having all of your information stored centrally, could someone lift or scan your credit card number or duplicate your hotel room key off your wristband? I am not sure, but I would definitely want to know more about encryption and security features.

The massive business advantage

From a business perspective however, this is an advantageous way to aggregate data from multiple sources. Disney will be able to receive demographics of their guests (via their MyMagic+ profiles), in conjunction with what they purchase, and where they purchase it. Also, they will be able to see what attractions are most popular with guests and compare these statistics across the board.

Basically, Disney will receive every bit of information about their guests from the moment they check in to the Disney hotel. Guests are in control of how much information they share with Disney, however. As well as, whether or not their children participate in the program, as mentioned above.

While the idea of centralizing all things Magic Kingdom is great, the execution seems a bit creepy, but that is just my opinion. We already live in a society where the government freely tracks our movement, so the land of Mickey Mouse, should not be any different. There are thousands of DisneyLand/DisneyWorld fans waiting to get their hands on a Magic Band, so there must be something to it. Whether you think it is creepy or cool, it is a good way for Disney to collect more data and hopefully use it to make the Disney experience even better.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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2 Comments

2 Comments

  1. Heather Elias

    January 6, 2014 at 8:57 am

    We just returned from a wonderful Disney trip, and our whole family used the bands for park access, as a room key, to purchase food on the dining plan, and to manage our Fastpasses to the rides. Obviously, it’s a trade off between data privacy and convenience, but we were thrilled to use them. The simplification of having everything strapped to your wrist is great when you don’t want to run the risk of dropping your wallet (with credit cards, room keys, etc) while riding one of the roller coasters.

    I wasn’t aware of some of the features you listed, despite having done a bit of research in advance and utilizing the Disney phone app while on site to manage our reservations and passes. I’m looking forward to seeing what features get added; there is a lot more that they could do with it without over-complicating the system. (One great feature would be if parents could use the app and the bands to map older kids’ location within the parks.) For my crew, at least, the Disney level of customer service was so high (magical, even) that the creep factor faded into the background.

  2. Pingback: The Third Wave of Digital Marketing: Can Technology Improve Your Hotel’s Direct Bookings? - Net Affinity Blog - Give Your Hotel Superpowers - Net Affinity Blog - Give Your Hotel Superpowers

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Tech News

The semantic argument of the phrase ‘Full Stack’

(TECH NEWS) As the tech industry knows, being able to classify your job qualifications is paramount.

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Semantics

A new debate is emerging in the web development world and it’s not about which framework is best, or which language is most marketable.

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In fact the debate isn’t a matter of code, it’s a matter of words.

It’s Not Just About Experience Level

“Full Stack Developer” is the title developers both new and old often use to describe themselves. According to a Stack Overflow developer survey touted as the “most comprehensive developer survey conducted” the title is among the top five respondents used to describe themselves.

However, not everyone thinks newer developers should adopt the title.

It would be easy to distill the debate to a matter of experience level, veterans earned the “full stack” title, while newer programmers haven’t. However, there’s way more layers to this debate.

What Exactly is Full Stack

First of all, a simple google search reveals several different definitions of “full stack.” There’s general consensus when it comes to the high-level definition. CodeUp sums up this definition, “The term full stack means developers who are comfortable working with both back-end and front-end technologies.”

When it comes down to the nitty-gritty of what exactly falls under back-end and front-end, there’s some disagreement.

Mastery level also matters, but again there’s disagreement over what’s acceptable. In one camp, are the proficiency pushers who require not only a breadth of understanding, but also a depth of understanding in multiple areas.

In this camp, it’s not just good enough to have exposure to SQL, one must have proficiency in SQL.

In the other camp, are the generalist. They also require a breadth of knowledge, but are happy with a basic familiarity of each stack element. When it comes to debating whether newer developers should adopt the full stack title, the lack of clarity on what full stack means in the first place is a major stumbling block.

Why Full Stack?

Besides clarifying the what behind “full stack” some folks are also clarifying the why. According to Indeed’s job trends, the number of postings and searches matching “full stack developer” on average has trended upwards since 2012 . The title’s popularity causes some to believe that new developers are adopting the title as a buzzword with no real care put into understanding what “full stack” means.

Android Programmer Dan Kim from Basecamp warns, “Just don’t fall back to labeling yourself with a bullshit buzzword that everyone else uses.”

For others, adopting the full stack title is a matter of mindset. As Web developer Christian Maioli over at TechBeacon writes: “To me, a full stack developer is someone who has the curiosity and drive to test the limits of a technology and understand how each piece works generally in various scenarios. Having this mindset will give developers more value and more power in dealing with new situations.”

In both cases, understanding why a new developer adopts the full stack title is connected to understanding whether they’re overselling their skills and how valuable their skills are to a potential employer.

Beyond Job Titles

Finally, this debate about whether new developers should use the “full stack” title brings up the need for alternative methods of measuring proficiency. This need isn’t limited to the web development world, as technology innovates job titles become convoluted.

A job title won’t be the most reliable way to communicate what you bring to a job or what you expect.Click To Tweet

Quantifying what you’ve accomplished in the past, along with what tools you used will be critical in a time where job titles aren’t trusted.

This story was first published here on April 7, 2017.

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We’ve all seen job listings for UX writers, but what exactly is UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

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The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touchpoints through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User centered design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

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Loopy is the new easy tool that helps explain hard ideas

(TECH NEWS) Loopy is a tool that can revolutionize how we explain anything from personal ideas to business complexities.

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In a world filled with complex systems, Loopy serves as a tool for people to take their time understanding them.

The tool allows users to create interactive simulations to help people explain their ways of thinking.

Loopy has found a way for people to interact with simulations without complicated code or overused drag and drop. You can create your own or collaborate with other simulations already made on the site.

It is a great way to challenge yourself while learning how each system works.

Loopy encourages you to ask hypothetical questions to better understand the systems. The model consists of circles and arrows to remain uncomplicated. When you remix or interact with simulations that were made by other users, it is as if you are having a conversation via the simulations. Loopy describes this as “talking in systems” which makes the entire experience more impactful.

Though Loopy can be used as a fun way to exercise your brain, it also has practical implications. For instance, simulations can be embedded into blog posts, live lectures and presentations. You can also develop videos to further explain complex ideas.

This is especially useful for businesses who want to simplify their models when communicating with investors and consumers.

Simulations can be a fun way to illustrate your thoughts and support your ideas. Businesses can use Loopy to create collaborative activities for their employees to mess around with as well.

The best part is that anyone can try it out for free. On their site, you can develop your own simulations or adjust ones that have already been made.

At its core, Loopy is simulation software.

However, their goal is to give everyone the tools that they need to understand complex systems. This goes for both the creators and the viewers, who are all a part of the process.

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