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Disney’s Magic Wristbands: Mickey Mouse is watching you

(Technology News) Disney has innovated with anew technology that follows visitors everywhere – is it creepy or cool?

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Mickey Mouse has his eyes on you – creepy or innovative?

Disney has added a new element to their MyMagic+ vacation management system – in lieu of paper tickets, Disney guests can opt for a waterproof, rubber wristband embedded with a computer chip called Magic Bands. This wristband takes the place of not only paper admission tickets, but also, FastPasses, hotel keys, and credit cards. You can also be alerted when attraction ride lines are shortest. Magic Bands are completely optional, but probably the most enjoyable part of the MyMagic+ system.

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As awesome as this sounds, the cynic in me wonders, just how safe is this? It seems akin to the anklet style tracking devices parolees receive. The MyMagic+ system is designed to track users’ purchases, when they come and go, and perhaps most creepy, address their children: if parents agree to and set up certain elements in their MyMagic+ management system, the characters in the park can use the hidden wristband sensors to track children and their information.

Now, I realize this could be invaluable if you lose a child in the park, but the thought of having a Mickey walk up and say, “Hello, Justin,” is a little bit creepy. I am sure in the eyes of a child, it is magical though. However, there is also the security risk of having all of your information stored centrally, could someone lift or scan your credit card number or duplicate your hotel room key off your wristband? I am not sure, but I would definitely want to know more about encryption and security features.

The massive business advantage

From a business perspective however, this is an advantageous way to aggregate data from multiple sources. Disney will be able to receive demographics of their guests (via their MyMagic+ profiles), in conjunction with what they purchase, and where they purchase it. Also, they will be able to see what attractions are most popular with guests and compare these statistics across the board.

Basically, Disney will receive every bit of information about their guests from the moment they check in to the Disney hotel. Guests are in control of how much information they share with Disney, however. As well as, whether or not their children participate in the program, as mentioned above.

While the idea of centralizing all things Magic Kingdom is great, the execution seems a bit creepy, but that is just my opinion. We already live in a society where the government freely tracks our movement, so the land of Mickey Mouse, should not be any different. There are thousands of DisneyLand/DisneyWorld fans waiting to get their hands on a Magic Band, so there must be something to it. Whether you think it is creepy or cool, it is a good way for Disney to collect more data and hopefully use it to make the Disney experience even better.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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2 Comments

2 Comments

  1. Heather Elias

    January 6, 2014 at 8:57 am

    We just returned from a wonderful Disney trip, and our whole family used the bands for park access, as a room key, to purchase food on the dining plan, and to manage our Fastpasses to the rides. Obviously, it’s a trade off between data privacy and convenience, but we were thrilled to use them. The simplification of having everything strapped to your wrist is great when you don’t want to run the risk of dropping your wallet (with credit cards, room keys, etc) while riding one of the roller coasters.

    I wasn’t aware of some of the features you listed, despite having done a bit of research in advance and utilizing the Disney phone app while on site to manage our reservations and passes. I’m looking forward to seeing what features get added; there is a lot more that they could do with it without over-complicating the system. (One great feature would be if parents could use the app and the bands to map older kids’ location within the parks.) For my crew, at least, the Disney level of customer service was so high (magical, even) that the creep factor faded into the background.

  2. Pingback: The Third Wave of Digital Marketing: Can Technology Improve Your Hotel’s Direct Bookings? - Net Affinity Blog - Give Your Hotel Superpowers - Net Affinity Blog - Give Your Hotel Superpowers

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Tech News

Tinder creators launch Ripple, a professional networking app void of pros

(TECH NEWS) Ex-Tinder employees have come together, backed by Match.com, to create a swipe-based professional network, but we don’t plan on giving it a second date.

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In 2015, we discussed briefly the possibilities of taking the dating app’s and repurposing them for professional networking. What if finding professional connections was as easy as finding a date on Tinder? Tinder (executives) literally heard us because they have introduced a solution in their new mobile app called Ripple.

Not to be confused with Ripple the cryptocurrency, Ripple the app is a professional networking tool that literally feels like Tinder.

As it should, the former CTO, Director of Engineering, and Lead Designer of Tinder all make up the founders, along with Mike Presz from Match.com. People who make good dating platforms came together for a professional networking solution that they hope makes networking easier, more natural, and more modern. I took the liberty of signing up for a few days and experimented with the app and I have a few things to say about it…

The good?

Design. Design. Design. The app has a luxuriously simple UI, and is fabulously easy to use. If you even tried Tinder for six minutes, you’ll be able to use this app. The use of symbols, big images, and easy UI is great. The application navigates simply.

It’s fantastic. It’s minimal, it’s content oriented, the interest categories are so good (but they could be better – no interest in process improvements? Go learn about Six Sigma) LinkedIn should look it. The profile set up takes no time at all, about five minutes and you’re ready to go.

But that’s about it.

Everything that’s not good? Everything else.

This is probably because the app is new, but there is nothing going on for the US market. I saw a lot of European professionals and professional groups, but zero people in my area, a major US metropolitan area also called Dallas-Fort Worth. The lack of content and the lack of professionals means the app has nothing.

I can’t rate group experience or say I met the mentor of my professional dreams because no one is on it. Which leads me to ask: What’s next?

The branding, marketing, and advertising for this app are going to have to take off. This is a beautiful product, but the lack of content makes it a pretty dull use. I had to actively remind myself to use it, and I’m in a serial relationship with LinkedIn.

Basically, no second date for me with Ripple until they get… something to happen.

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The cutest part of CES was Sony’s AI robot doggo, Aibo

(TECH NEWS) The Consumer Electronics Show revealed the technologies that are dominating and will dominate the market, with Sony’s AI puppers stealing the show.

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One of the most endearing items to emerge from CES this year was Sony’s revamped robot dog, Aibo.

Aibo’s first unveiling in 1999 featured a blend of emergent Sony technology, such as their Memory Stick and companion operating system. By the time of its demise in 2006, the Aibo was equipped with a large vocabulary (it could speak 1,000 words) and could interact with an owner’s commands and motion. The computerized canine wasn’t limited to just the realm of their traditional counterparts, however – the 2006 model of the Aibo could take pictures from the eye-embedded camera system, play music, and write blogs.

Equipped with more personality and a better interactive capability with its environment, the 2018 Aibo looks more like a real dog as well.

Composed of 4,000 parts and OLED-screen eyes to more authentically mimic movements, Sony says it relies on sensor systems and embedded cameras akin to those in self-driving cars to provide as close to an authentic experience as they can. The cameras, located in nose and tail, allow the robot to learn its way around the house and to deliver it back to its charging station once the two-hour charge runs out.

Reviewers at CES noted that the updated version of the Aibo was very “puppy-likem” barking and scampering with unlimited energy.

The current model is also touch responsive on its head, back and under its chin, allowing the user to give “puppy love” in a way that mimics that of what real dogs like.

Perhaps proving that Aibo is capable of acting more and more like a real dog, the robot canine was unresponsive to commands from Sony CEO Kazuo Hirai on stage at its unveiling, prompting Hirai to return Aibo to Sony staff quickly.

Slated to go on sale in Japan later this year, the dog isn’t cheap, priced at nearly $1,800, but does find itself selling into a dedicated Aibo fanbase from its earlier issue and a consumer market which is hungrier and more accepting for interactive experiences of this type of poo-free pet ownership.

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Tech News

Lyft offers test rides in their autonomous cars – how’d it go?

(TECH NEWS) Lyft let passengers roll around Vegas in their self-driving cars, and surprisingly, no shocking viral videos resulted.

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If you haven’t been paying attention to the progress of self-driving cars, you’re in for a shock – they’re closer to a daily reality than you might think. As part of this year’s CES conference, Lyft offered test rides in a handful of their autonomous cars, and the results were reportedly decent.

Unlike other companies’ public tests in the past, Lyft’s demonstrations consisted of normal passengers taking normal routes in Las Vegas; there was little in the way of preemptive route control, meaning that the tests were as authentic as possible. Passengers were able to board autonomous Lyfts from the Las Vegas convention center, with some testers traveling well over three miles with minimal operator interference.

The cars themselves are designed by Aptiv, which is a technology company heretofore unaffiliated with Lyft.

While both companies are aware of the potential for flaws and the need to iron them out before production begins en masse, test riders reported that the cars were able to anticipate and respond to a myriad of traffic conditions (for example, slowing down to allow a faster vehicle to merge); this bodes well for the 2020 goal that many autonomous car companies have set.

Naturally, there were a few kinks in the cars’ respective operations, including yellow light confusion and some other finessing issues, wherein the cars’ human operators had to intervene.

The technology behind self-driving cars is only part of the equation, however. As autonomous vehicles become more commonplace, cities will have to adapt to accommodate them.

This process will most likely include things like redefining road architecture, legislation regarding car use (at the moment, autonomous cars must always have a driver in them), and implementation of smart technology.

There’s also the matter of public perception. While most of the reports from the Lyft demo in Las Vegas were positive, the fact remains that plenty of people will be skeptical of new technology – as well they should be, since any emerging technology is bound to make a few bad headlines before it evens out.

How Lyft counters this perception will be key in determining the future of its autonomous fleet, and perhaps even the future of autonomous cars as a whole.

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