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Disney’s Magic Wristbands: Mickey Mouse is watching you

(Technology News) Disney has innovated with anew technology that follows visitors everywhere – is it creepy or cool?

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Mickey Mouse has his eyes on you – creepy or innovative?

Disney has added a new element to their MyMagic+ vacation management system – in lieu of paper tickets, Disney guests can opt for a waterproof, rubber wristband embedded with a computer chip called Magic Bands. This wristband takes the place of not only paper admission tickets, but also, FastPasses, hotel keys, and credit cards. You can also be alerted when attraction ride lines are shortest. Magic Bands are completely optional, but probably the most enjoyable part of the MyMagic+ system.

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As awesome as this sounds, the cynic in me wonders, just how safe is this? It seems akin to the anklet style tracking devices parolees receive. The MyMagic+ system is designed to track users’ purchases, when they come and go, and perhaps most creepy, address their children: if parents agree to and set up certain elements in their MyMagic+ management system, the characters in the park can use the hidden wristband sensors to track children and their information.

Now, I realize this could be invaluable if you lose a child in the park, but the thought of having a Mickey walk up and say, “Hello, Justin,” is a little bit creepy. I am sure in the eyes of a child, it is magical though. However, there is also the security risk of having all of your information stored centrally, could someone lift or scan your credit card number or duplicate your hotel room key off your wristband? I am not sure, but I would definitely want to know more about encryption and security features.

The massive business advantage

From a business perspective however, this is an advantageous way to aggregate data from multiple sources. Disney will be able to receive demographics of their guests (via their MyMagic+ profiles), in conjunction with what they purchase, and where they purchase it. Also, they will be able to see what attractions are most popular with guests and compare these statistics across the board.

Basically, Disney will receive every bit of information about their guests from the moment they check in to the Disney hotel. Guests are in control of how much information they share with Disney, however. As well as, whether or not their children participate in the program, as mentioned above.

While the idea of centralizing all things Magic Kingdom is great, the execution seems a bit creepy, but that is just my opinion. We already live in a society where the government freely tracks our movement, so the land of Mickey Mouse, should not be any different. There are thousands of DisneyLand/DisneyWorld fans waiting to get their hands on a Magic Band, so there must be something to it. Whether you think it is creepy or cool, it is a good way for Disney to collect more data and hopefully use it to make the Disney experience even better.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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2 Comments

2 Comments

  1. Heather Elias

    January 6, 2014 at 8:57 am

    We just returned from a wonderful Disney trip, and our whole family used the bands for park access, as a room key, to purchase food on the dining plan, and to manage our Fastpasses to the rides. Obviously, it’s a trade off between data privacy and convenience, but we were thrilled to use them. The simplification of having everything strapped to your wrist is great when you don’t want to run the risk of dropping your wallet (with credit cards, room keys, etc) while riding one of the roller coasters.

    I wasn’t aware of some of the features you listed, despite having done a bit of research in advance and utilizing the Disney phone app while on site to manage our reservations and passes. I’m looking forward to seeing what features get added; there is a lot more that they could do with it without over-complicating the system. (One great feature would be if parents could use the app and the bands to map older kids’ location within the parks.) For my crew, at least, the Disney level of customer service was so high (magical, even) that the creep factor faded into the background.

  2. Pingback: The Third Wave of Digital Marketing: Can Technology Improve Your Hotel’s Direct Bookings? - Net Affinity Blog - Give Your Hotel Superpowers - Net Affinity Blog - Give Your Hotel Superpowers

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Tech News

Students say free coding school wildly fails to deliver

(TECH NEWS) There’s a serious barrier to entry into web development so a free coding school launches, but students say it isn’t delivering on their promises.

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Coding bootcamps

Technology changes quickly and so does the skillset requirement by companies. Many people are finding themselves in the stage of their career path where they may want to try something new – and not surprisingly, make a nice salary doing it. The launch of coding bootcamps (starting with Code Academy and 2011) has been touted as the solution to educate those on a missing skillset and setting them up for well-paying J-O-Bs.

Coding bootcamps, now up to 95 full-time coding academies in the United States, offer job seekers training in an area where they can move in to a new career and also meet to provide much needed talent to employers who need people who can code. This doesn’t usually come for free though. Average coding bootcamps (6 months) can cost up to $21K with the promise you will land a high paying salary at the end of it. There are also many universities providing coding boot camp classes.

What does it mean when a free coding school launches (with the intent to provide an educational opportunity to those who maybe don’t have the funding for a large investment and/or the ability to take out more student loans) and simply asks for a portion of your starting salary once you land that incredible new Developer gig?

Sounds like a great idea. This meets the market demand for interested people to learn a new skill set and be ready for a new career in software development. Shouldn’t we be asking how easy it is for these folks to get hired after the program? The challenge with the Lambda School is that their curriculum and UX for online learning is in development.

While they intended to meet people where they were with an online platform (offering flexibility to the students and teachers), it has left a little bit to desire by its participants. The learning opportunities are constantly changing. The teachers are also not always available and most likely have other full-time obligations or employment.

Many students were left disappointed that they didn’t feel the education matched expectations and didn’t see how they were going to be able to be hired in to roles that would allow them to pay back the tuition. So much so they sent requests to get out of their signed contracts and halt the program.
It goes without saying that anything new has its challenges and businesses can only move so fast.

No matter how fast technology changes, we are humans and have certain human behaviors. Employers want to see real-world experience so even if you’ve taken classes, the candidate must be willing to do things above and beyond the class (volunteer projects and networking for sure). While we root for Lambda School to be a legitimate solution for those how may not have the budget for a full-time coding school, it might be worth the time to let them sort out their curriculum challenges and consider building up your skill set in this area in other ways.

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Tech News

Defense startups are getting beaucoup bucks from the DoD

(TECH NEWS) Some tech companies are getting large venture capital because the Department of Defense is looking for new defense startups.

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military looking defense startups

While private investors remain wary of funding defense startups, they are still keeping an eye on the possible venture opportunities. Meanwhile, the Pentagon is hoping domestic investors will increase spending into these startups in order to compete with China’s strategy of creating private equity firms to invest into foreign technologies.

A major reason for the growing interest by venture capitalists is the shift in focus from traditional weapons to tools for information warfare, meaning software and tech systems. Defense startups are creating products that may have multiple benefits outside the DoD.

Changes in the defense venture landscape are slow with all three parties learning how to benefit from one another. Startups realize working with the DoD is a “mission-driven objective” as stated by Ryan Tseng, founder of Shield AI. “We went into this eyes wide open, knowing full well that to the venture community, the math doesn’t make sense.”

However, there are several big investor players already in the game. Andreessen Horowitz, a top-tier venture fund is banking on the economic sustainability of defense startups in the future. They’ve already invested in Shield AI and defense tech company Anduril Industries. Additionally, the Founders Fund, another big name venture firm led by Silicon investors Peter Thiel, Brian Singerman, and Ken Howery is investing in Anduril and goTenna after successfully backing SpaceX and Palantir Technologies.

Defense companies’ emphasis on tech could be the answer to challenges usually associated with DoD investments like competing against dominate manufacturers with steady government contracts and long procurement cycles. U.S. Code 2377 stipulates that commercially available items be considered first in procurement efforts. If defense startups can enter the market, they will also stand a chance of winning government contracts over bigger, traditional companies, thus diversifying the playing field.

But until there is a greater guarantee of a payoff, investors are likely to remain skeptical. The possibilities for this new generation of defense companies is going to needs some more wins to prove the future is in their corner.

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Tech News

Goal-based project management tool simplifies your work life

(TECH NEWS) If you are struggling to keep tasks straight then this new tool Qoals allows for a simpler and more straightforward way to accomplish goals as a team.

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Qoals pitch

We all have goals – whether they be personal, professional, financial, etc. Anyone can set a goal, all it takes is having a thought and assigning it a certain level of importance. However, not everyone completes their goals due to the oft difficulties and confusions associated with execution.

Like anything else, if there’s a will, there’s a way. A new way has been found in the form of Qoals – a simple and straightforward tool that helps you to get aligned around business goals instead of an endless wall of tasks.

The ability to complete goals is done through: setting goals, adding tasks, collecting things, and tracking progress. With this, everyone on your team has access to this information to keep tabs on what’s happening.

With setting goals, you create and prioritize your goals, letting your team members know which ones are most important at that time. Goals can be prioritized with tabs such as: long term, short term, and urgent. By adding tasks, you can add and assign tasks to set a clear path in order to complete set goals.

In collecting things, you collect resources related to your goal and keep them in one safe place (again, this is accessible to your whole team). This doesn’t require uploading files, but simply including links to resources to keep everything easily accessible. Finally, by tracking progress, everyone on the team can see where you’re at with your goals – which saves time with the follow ups of “how’s Goal X going?”

Why did Qoals develop this goal-oriented approach? “It’s about time we simplify things,” according to the official website. “Get aligned around goals and let everyone know what’s important for the business. Add goals under various projects and start adding tasks and resources to make that goal happen.”

Additionally, Qoals boasts that this provides users with a birds-eye view of what’s happening with their team, allowing them to be more human-centric. You can create unlimited projects, set and track your goals, collected everything related to said goal, keep the discussion relevant, access your tasks with one click, stay connected to your team, and see what’s going on at a glance.
Qoals is currently in beta.

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