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Disney’s Magic Wristbands: Mickey Mouse is watching you

(Technology News) Disney has innovated with anew technology that follows visitors everywhere – is it creepy or cool?

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Mickey Mouse has his eyes on you – creepy or innovative?

Disney has added a new element to their MyMagic+ vacation management system – in lieu of paper tickets, Disney guests can opt for a waterproof, rubber wristband embedded with a computer chip called Magic Bands. This wristband takes the place of not only paper admission tickets, but also, FastPasses, hotel keys, and credit cards. You can also be alerted when attraction ride lines are shortest. Magic Bands are completely optional, but probably the most enjoyable part of the MyMagic+ system.

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As awesome as this sounds, the cynic in me wonders, just how safe is this? It seems akin to the anklet style tracking devices parolees receive. The MyMagic+ system is designed to track users’ purchases, when they come and go, and perhaps most creepy, address their children: if parents agree to and set up certain elements in their MyMagic+ management system, the characters in the park can use the hidden wristband sensors to track children and their information.

Now, I realize this could be invaluable if you lose a child in the park, but the thought of having a Mickey walk up and say, “Hello, Justin,” is a little bit creepy. I am sure in the eyes of a child, it is magical though. However, there is also the security risk of having all of your information stored centrally, could someone lift or scan your credit card number or duplicate your hotel room key off your wristband? I am not sure, but I would definitely want to know more about encryption and security features.

The massive business advantage

From a business perspective however, this is an advantageous way to aggregate data from multiple sources. Disney will be able to receive demographics of their guests (via their MyMagic+ profiles), in conjunction with what they purchase, and where they purchase it. Also, they will be able to see what attractions are most popular with guests and compare these statistics across the board.

Basically, Disney will receive every bit of information about their guests from the moment they check in to the Disney hotel. Guests are in control of how much information they share with Disney, however. As well as, whether or not their children participate in the program, as mentioned above.

While the idea of centralizing all things Magic Kingdom is great, the execution seems a bit creepy, but that is just my opinion. We already live in a society where the government freely tracks our movement, so the land of Mickey Mouse, should not be any different. There are thousands of DisneyLand/DisneyWorld fans waiting to get their hands on a Magic Band, so there must be something to it. Whether you think it is creepy or cool, it is a good way for Disney to collect more data and hopefully use it to make the Disney experience even better.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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2 Comments

2 Comments

  1. Heather Elias

    January 6, 2014 at 8:57 am

    We just returned from a wonderful Disney trip, and our whole family used the bands for park access, as a room key, to purchase food on the dining plan, and to manage our Fastpasses to the rides. Obviously, it’s a trade off between data privacy and convenience, but we were thrilled to use them. The simplification of having everything strapped to your wrist is great when you don’t want to run the risk of dropping your wallet (with credit cards, room keys, etc) while riding one of the roller coasters.

    I wasn’t aware of some of the features you listed, despite having done a bit of research in advance and utilizing the Disney phone app while on site to manage our reservations and passes. I’m looking forward to seeing what features get added; there is a lot more that they could do with it without over-complicating the system. (One great feature would be if parents could use the app and the bands to map older kids’ location within the parks.) For my crew, at least, the Disney level of customer service was so high (magical, even) that the creep factor faded into the background.

  2. Pingback: The Third Wave of Digital Marketing: Can Technology Improve Your Hotel’s Direct Bookings? - Net Affinity Blog - Give Your Hotel Superpowers - Net Affinity Blog - Give Your Hotel Superpowers

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Tech News

Microsoft’s latest HUGE investment: Self-driving car technologies

(TECH NEWS) Microsoft invests in self-driving car technology by joining other investors in a combined equity investment of $2 billion.

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Cars driving on city highway, including more than one self-driving car in the future.

Microsoft has put its money into self-driving car technology. The tech giant has partnered with General Motors and Cruise, GM’s majority-owned driverless car startup, to “accelerate the
commercialization of self-driving vehicles.”

“Our mission to bring safer, better, and more affordable transportation to everyone isn’t just a tech race – it’s also a trust race,” said Cruise CEO Dan Ammann in a press release. “Microsoft, as the gold standard in the trustworthy democratization of technology, will be a force multiplier for us as we commercialize our fleet of self-driving, all-electric, shared vehicles.”

Along with Honda and other institutional investors, the companies are investing a combined $2 billion into the autonomous car company. This new funding round brings Cruise to a post-money valuation of $30 billion.

The long-term strategic partnership between the companies will be a collaborative one and beneficial for both. To roll out its fleet of self-driving vehicles, Cruise will leverage Microsoft’s cloud and edge computing platform, Azure.

In turn, as GM’s and Cruise’s preferred cloud provider, Microsoft will use the car company’s “industry expertise to enhance its customer-driven product innovation and serve transportation companies across the globe through continued investment in Azure.”

Besides helping bring the self-driving technology out to the market quicker, the companies will also work together on other digitization initiatives. For instance, they will collaborate on artificial intelligence and machine learning capabilities. And, explore opportunities to streamline operations and increase productivity.

“Advances in digital technology are redefining every aspect of our work and life, including how we move people and goods,” said Microsoft CEO Satya Nadella. “As Cruise and GM’s preferred
cloud, we will apply the power of Azure to help them scale and make autonomous transportation mainstream.”

Cruise first announced its self-driving car service a year ago, but when it will be deployed isn’t certain yet. With Microsoft as a partner, deploying those cars will help speed things up.

“Microsoft is a great addition to the team as we drive toward a future world of zero crashes, zero emissions, and zero congestion,” said GM Chairman and CEO Mary Barra. “Microsoft will help us accelerate the commercialization of Cruise’s all-electric, self-driving vehicles and help GM realize even more benefits from cloud computing as we launch 30 new electric vehicles globally by 2025 and create new businesses and services to drive growth.”

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Tech News

Wow! This synthetic cornea gave a legally blind man his vision back!

(TECH NEWS) Another instance of “technology is amazing:” this minimally invasive eye implant has opened new doors for sight restoration surgeries for the legally blind.

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Blurry city with a single glass piece held in the middle with a clear view.

After being the first patient to receive a cutting-edge cornea implant, a legally blind 78-year-old man can see again. Directly after his surgery, the patient was able to recognize his family members and read an eye chart. The KPro implant comes from the company CorNeat.

KPro is the first implant that can be directly integrated into the eye wall, replacing damaged or deformed corneas with no donor tissue. The clear layer that protects the front portion of the eye is called the corona. The corona is susceptible to degeneration or scarring, as well as a number of diseases such as keratopathy, keratoconus and pseudophakia bullous.

While artificial cornea implants already exist, the surgeries are complex and typically only used as a last resort when transplants or cornea ring implants don’t work. That is perhaps what makes the CorNeat transplants so remarkable – it’s a simple procedure that’s minimally invasive.

Additionally, KPro uses a biomimetic material that “stimulates cellular proliferation, leading to progressive tissue integration”. Not only can these implants give you your sight back instantly, but they also can help the natural tissue in your eyes to grow back and integrate. Now, THIS is cool stuff.

CorNeat said that ten more patients in Israel are approved for trials, as well as two in Canada. Six others are in the approval process in France, U.S., and the Netherlands. Professor Irit Bahar of CorNeat stated that he believes this project will ultimately impact millions of people’s lives. Only time will tell.

This advancement in biotech comes at a time where many Americans are uninsured and at a higher risk for health ailments due to the coronavirus pandemic and subsequent effects. At its best, CorNeat’s KPro offers some hope – while COVID has brought many industries to their knees, advancements in medical technology seem to persist.

If the results of the implants continue to stay as promising as they are now, who knows – maybe we’ll all be receiving cornea implants as a normal part of health upkeep in the not-so-distant future. I know I’ll be first in line.

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Tech News

The top 10 languages you can know as a programmer

(TECH NEWS) Considering a career as a developer or programmer? You’re not alone. Here’s top 10 programming languages to enhance or start your career.

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Two female programmers at a laptop working on a programming screen.

The COVID economy has thousands of Americans reconsidering their career paths – with so many jobs dissolving due to various reasons (i.e., automation, a decrease in full-time creative positions), it’s no wonder why scores of professionals are seeking to reskill ASAP.

If this sounds like you, look no further; have you ever considered the lucrative career of computer programming?

Programmers on average make a salary of $89,590 a year. And better yet, coding jobs might never become obsolete. The trick is to know exactly what you want to do – different coding languages best serve specific purposes. So, which one should you learn first?

Top ten languages for new developers:

  1. Python – Learn Python if you’re interested in data analysis, machine learning, scripting, web development and Internet of Things (it’s the future!). Python is also the easiest language to learn, so give it a go!
  2. JavaScript – JavaScript is for you if you want a career in making websites interactive.
  3. The Go Programming Language – You can learn to build simple, reliable, and efficient software.
  4. Java – Want to work on computer programs, games, apps and web applications? What about Internet of Things and robots? Learn Java to tap into these fields. Keep in mind, Java is considered difficult for novice programmers.
  5. C# – C# is great for websites, web applications, games, and apps – especially Windows apps. It’s also perfect for Machine Learning and Artificial Intelligence.
  6. PHP – Want to get your hands dirty doing back-end website programming? PHP is the language for you.
  7. C++ – For programming apps, games and web browsers, C++ is the language you’ll need to learn. Though it’s notoriously tough to grasp, knowing this language could be the competitive edge you need to set you apart from the pool of programmers.
  8. C – C will prepare you for operating systems, compilers and databases.
  9. R – The world is always in need of those who conduct data and statistical analyses – check out R to dive in.
  10. Swift – For apps and software for Apple devices, check out Swift.

My advice? Figure out exactly it is you want to do in your new career as a programmer. Set your goal. Then, after you’re sure what direction you want to go in, see which programming language best suits your needs.

Get proficient at one language to start and become top-notch at it. Then, you can expand your rolodex to include multiple languages and grow your abilities as a programmer.

Good luck!

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