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Are we really ready to be under constant video surveillance?

(TECHNOLOGY) Facial recognition technology is happening, now. What does it mean, who does it benefit, and who makes the rules?

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Facial recognition technology is growing fast. More and more applications are asking for a look at your face as the ultimate in security. What does that mean, and what are the consequences?

You’re a digital-enabled human. That means, in all likelihood, some combination of Apple, Facebook, or Google knows everything about you that matters. ‘Tis the nature of the Almighty Cloud.

At the moment, the cloud(s) consist(s) of data you gave it voluntarily. If facial recognition were to become standard, to replace user IDs and credit card numbers as identification the way those things replaced signatures, it would link your physical self to that data.

In theory, anyone with the dough for a security camera or point-of-sale machine could buy the knowledge of what you’re doing and when you’re doing it, anywhere, anytime, so long as you were in eyeshot of a networked device.

Also in theory, fraud would be impossible, no criminal would go free, and no innocent person would ever be convicted of a crime. Right. Riiight.

Faces are unique, there’d be a camera on everything, and first in line to buy themselves some Every Breath You Take benevolent stalker gear would be the police. After all, if you’ve got a driver’s license, a residency card, a passport, or about nineteen other governmental thingamajigs, the Powers That Be already have your face. They’re just trusting humans to identify it. Robots might be better!

They also might not be (remember when police robots couldn’t tell the difference between a picture of sand dunes and a butt?).

Which is it? Who’s to say? Who gets to say?

The Verge recently asked that very question of a panel of very smart people. The result was a continuum of views on regulation of facial recognition technology, which is to say, at least 1 of these 5 people has probably correctly guessed how you’ll be interacting with technology for the next 50 years.

Listen up.

Lots of people are pro-regulation, but not always for obvious reasons.

First, as always, are the philosophers. Philosophers have been fretting about tech for so long one of the cave glyphs at Lascaux probably translates to “Fire: Is Society Ready?”

But philosophers are by no means always wrong, and in this case several have correctly noted that facial recognition technology is being marketed before the discussion of its limits has even begun.

Right now, all the decisions on what the tech can and can’t do are being made by people who stand to benefit if it sells well.Click To Tweet

More moderate voices, ironically, speak to what could be even more serious concerns. Algorithms remain badly flawed when used in human-facing roles (remember Salter’s Law: for every person you replace putting AI in a customer-facing job, you will have to hire at least two more to handle the fallout when it screws up) and notoriously tend to perpetuate societal failings.

Current facial recognition software, for instance, has white guys down pat, but struggles to differentiate between people of color, women, children and the elderly. Likewise, it has an ugly habit of identifying innocent people as criminals if they happen to belong to the same minority group. The data we collect as a culture reflects our cultural biases, and all an algorithm can EVER do, is parse that data.

This is enough of a problem that many facial recognition companies are in favor of regulation, seeking to set development parameters from “go” in order to keep from perpetuating old ills.

On the anti-regulation side, shockingly, are early adopters who jumped in headfirst without triple-checking the consequences, and a bunch of people who sell facial recognition technology would quite like to have all the money, now, please.

They also have an extremely important point. The plain fact is that regulation cannot keep up with innovation.

Culture moves too quickly for laws to catch up now, and legislators are notoriously not tech-savvy. The people best qualified to understand exactly how facial recognition technology works, and therefore, to determine what limitations are necessary, are the people making it.

Opponents of regulation also point to the successes of facial recognition as implemented to date. Facial recognition has been used successfully in fields ranging from law enforcement to device security to shortening lines at the airport. Don’t know about y’all, but we at AG are all for improving all of those things.

So as of today, you are being surveilled. That’s fact.

If you’re in the States, over the course of your day, you will likely be surveilled by several different private entities. Including us, by the way. Hi! We call it “consumer data,” but it’s surveillance. If you’re in China, Russia or the UK, there’s an excellent chance your primary voyeur is the government instead, since they have the most active state-run surveillance systems. It’s the price of the Digital Age; someone is watching. How much are you willing to let them see?

In China, citizens are used to (therefore fine with) the government watching their every move on camera, but Americans aren’t historically open to Big Brother watching.

So, we’re really asking – is effortless, contactless shopping, travel and tech worth surrendering your face to the Omniscient Eye? Or is inefficiency a price worth paying for holding onto just that much of your privacy?

It bears repeating: facial recognition is happening, now. Decide quickly.

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

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How to opt out of Google’s robots calling your business phone

(TECH) Google’s robots now call businesses to set appointments, but not all companies are okay with talking to an artificial intelligence tool like a person. Here’s how to opt out.

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You know what’s not hard? Calling a restaurant and making a reservation. You know what’s even easier? Making that reservation though OpenTable. You know what we really don’t need, but it’s here so we have to deal with it? Google Duplex.

Falling under “just because we can do it, doesn’t mean we should do it,” Duplex, Google’s eerily human-sounding AI chat agent that can arrange appointments for Pixel users via Google Assistant has rolled out in several cities including New York, Atlanta, Phoenix, and San Francisco which now means you can have a robot do menial tasks for you.

There’s even a demo video of someone using Google Duplex to find an area restaurant and make a reservation and in the time it took him to tell the robot what to do, he could’ve called and booked a reservation himself.

Aside from booking the reservation for you, Duplex can also offer you updates on your reservation or even cancel it. Big whoop. What’s difficult to understand is the need or even demand for Duplex. If you’re already asking Google Assistant to make the reservation, what’s stopping you from making it yourself? And the most unsettling thing about Duplex? It’s too human.

It’s unethical to imply human interaction. We should feel squeamish about a robo-middleman making our calls and setting our appointments when we’re perfectly capable of doing these things.

However, there is hope. Google Duplex is here, but you don’t have to get used to it.

Your company can opt out of accepting calls by changing the setting in your Google My Business accounts. If robots are already calling restaurants and businesses in your city, give your staff a heads-up. While they may receive reservations via Duplex, at least they’ll be prepared to talk to a robot.

And if you plan on not opting out, at least train your staff on what to do when the Google robots call.

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Bose launches headphone-less headphones for your face

(TECHNOLOGY) Bose is using augmented reality in a fascinating new way (even if we’re poking fun at it).

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Just in time for the holidays, Bose releases Frames, their new breakthrough sunglasses that combine the protection and style of premium sunglasses, the functionality and performance of wireless headphones, and the world’s first audio augmented reality platform.

At $199 per pair, they’re the perfect gift for the person who has everything and who will eventually lose them in a lake, leave them in a fitting room, or crush them in a car seat.

Frames have the ability to stream music and information, take and make calls, and access virtual assistants. Bose promises that your playlists, entertainment, and conversations will stay private, although how your conversations will remain private is unclear. Expect confusion from every stranger within earshot.

Bose is calling Frames a revolutionary wearable, but aren’t these just headphones for your face? Very cool headphones for your face?

Bose is pushing the AR functionality hard.

Although they can’t change what you see, they know what you’re seeing using a 9-axis head motion sensor and the GPS from your iOS or Android. Once they know what you see, the AR automatically tunes you into audio commentary for that place, opening users to endless possibilities for travel, learning, entertainment, and gaming.

They claim Frames are hands-free and clear-eyed, but even if that’s the case, do we really need more people walking around under the influence of distraction? As if it weren’t enough to have people’s eyes glued to their phones, now we can have people in matching sunglasses wandering around talking to themselves. Now who looks bonkers?

Frames are available for preorder now and are expected to ship in January 2019. Look for Bose to release updates to their AR at SXSW in March.

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What’s TikTok, why’s it so huge, and why is Facebook scared of it?

(TECH) TikTok has taken the internet by storm – you’ve probably seen the videos floating around, so here’s the context your business needs to know.

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Jimmy Fallon recently challenged his viewers to his version of a #sharpiechallenge. That’s where you toss a sharpie into the air, catch it, take the cap off and draw a mustache on yourself with it. He requested that viewers use TikTok to record it and upload it.

As of this writing, the hashtag boasts 8.2 million views in TikTok alone – if it wasn’t big before it gained Fallon as a fan, it is now.

What Is TikTok?

The TikTok app is the brainchild of Bytedance, a Chinese company that once owned Muscal.ly, and it launched in September 2016 as Douyin (it’s Chinese moniker). When it launched internationally, a year later, they branded the social media app TikTok. When Musical.ly shut down, users had to switch.

The app lets users view, create and share 15-second videos (kind of like Vine, RIP). It’s estimated that there are over 500 million users worldwide. The app has been highly ranked in the charts for number of downloads over the past few months, with a spike when Fallon had his first challenge, #tumbleweedchallenge. (For the record, Fallon and The Tonight Show do not have a business relationship with Bytedance.)

Users can lip-sync, do duets, record a reactions video and has some excellent tech in the app for video editing. Users can comment on videos and create video memes. It’s pretty fascinating. And wildly appealing to the masses.

One of the best things about TikTok is that the app doesn’t have advertising or monetization capabilities, even though it has a broad audience. With an estimated 500 million users, it’s just a matter of time.

Facebook launches a TikTok-clone.

Facebook doesn’t want to be late to the game. In classic follower fashion, they have launched their own short-video app, Lasso.

I played with both apps, and Lasso just doesn’t have comparable content.

What Facebook does have is its user base. By integrating with Facebook itself, Lasso may outdo TikTok eventually, but it will need to increase its capabilities.

Why should your business take notice?

Small businesses should be aware of these apps. Online videos are driving social media engagement. Content is king, and you’ve been reading here for years that video is a powerful component of any social media strategy.

TikTok and Lasso give you video-making and video-sharing tools that could increase your online presence.

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