Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Google launches consumer education campaign for digital literacy

Google’s Good to Know project

As the word “Google” has become a noun and a verb in American culture, the nation simply accepts the company as a part of daily life, an information source, a map provider, an email provider and most blindly trust without understanding that there are privacy issues at hand. In response to said privacy issues, Google announced this week that after launching in Europe, they have launched a consumer education campaign for digital literacy called “Good To Know.”

“Good To Know” is a new online guide which addresses topics from general web safety issues to how Google (and other sites) use consumer data. They also offer tips on how to manage user data and inform readers of malware and phishing as well as offering safety tips for online shopping. Users can also find detailed explanation about how Google uses rivate data in ads and in many Google services such as Google+, YouTube, Gmail and more.

Demystifying the process is not only educational but helpful as our nation marches toward being digital-dependent; we should be digitally literate as well, knowing about more than just how to update Facebook. Consumers should know in plain terms what happens in the magical gears behind websites and social networks and should know that it is more complex than a tweet.

Alma Whitten, Director of Privacy, Product and Engineering said in a statement, “Technology can be confusing, and the industry often fails to explain clearly enough why digital literacy matters. So today in the U.S. we’re kicking off Good to Know, our biggest-ever consumer education campaign focused on making the web a safer, more comfortable place.”

Advertisement. Scroll to continue reading.

“Our ad campaign, which we introduced in the U.K. and Germany last fall,” Whitten added, “offers privacy and security tips: Use 2-step verification! Remember to lock your computer when you step away! Make sure your connection to a website is secure! It also explains some of the building blocks of the web like cookies and IP addresses. Keep an eye out for the ads in newspapers and magazines, online and in New York and Washington, D.C. subway stations.”

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

2 Comments

2 Comments

  1. Karen Highland

    January 22, 2012 at 2:20 pm

    Given the close call of having SOPA and PIPA legislation shoved down our throats, I think this kind of education is a great step in teaching people to watch out and safeguard their own content.

  2. Pingback: Consumer privacy is your responsibility: What most small businesses don't know - AGBeat

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

Trending

KEEP READING!

Tech News

Reading handwritten medical notes from the doctor is seemingly impossible, but Google is looking into assistive technology to help.

Business News

Everyone and their mother (well, many not all mothers as AI is a foreign concept still) has heard of ChatGPT. Could it take over...

Business Entrepreneur

Scammers are infiltrating Google My Business profiles, charging for them vs their usual fee-free guarantee. Google is taking legal action.

Business News

Google joins the tech titans of the industry by laying off thousands of employees, however, stating it is based on performance.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.