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MapQuest’s hyperlocal hotspot guide: mqVibe

MapQuest has pulled millions of data points together to create mqVibe, giving each hyperlocal area a vibe score so people can get a real feel for what it’s like to be a local or find new places to go within their own city, based on their particular lifestyle.

MapQuest gets hyperlocal

On mobile and web, offers a tool called “mqVibe” that, according to the company, “is a collection of millions and millions of MapQuest searches/directions, aggregated at the neighborhood level.”

As opposed to a generic map search, this tool is specifically for someone looking to get a feel for a new area, somewhere they plan to visit or move, or to learn more about their local area and trends within. The tool highlights cool “hotspots” and the most popular restaurants, shopping areas, venues, etc. and breaks down results based on the “Vibe Score,” popularity, walkability, going out, edginess, burbiness, and residentiality. Even the names of the sections are edgy, which appears to be the goal with promoting the “vibe” of an area.

The design is sleek and easy to use, and city information is offered via Wikipedia for any area. While everything is ranked in a list of top 10, underneath all of the area lists are specific business listings that offer people a view of actual hotspots to check out.

It is easy to see that a tool like this could be used by people looking to relocate to a new city or new part of town, to check out what the area has to offer and get the feel of what locals think of the area and what’s hot. It will be interesting to check your city right now, and then go back in a year to check how things have changed – most cities go through a natural evolution, so it stands to reason that today’s hotspots may not be tomorrow’s hotspots.

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Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.


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