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Should You Care About Your Site PageRank™?

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Link structure illustrating the passing of PageRankFirst of all, let’s clear an oft-confused difference between true PageRank (PR) and what most folks are familiar with: toolbar PageRank (tPR).

It’s impossible to know your actual PageRank. Your actual PageRank is a numerical weight assigned to the varying pages of your website. What you’re probably used to seeing (and maybe talking about) is toolbar Page Rank (tPR). That is the number you see on Google’s toolbar and until recently also in Google Webmaster Tools. tPR is expressed as any of the numbers from 0 to 10 and is “derived from a theoretical probability value on a logarithmic scale like the Richter Scale.”1

PageRank is updated constantly by Google as they make changes to their algorithms and the natural linking of the web changes. Toolbar PageRank is the whole number representation of actual PageRank, however, it is updated infrequently. As of the writing of this post, the last update of tPR was April 3, 2010. It’s now mid-August.

So, should I care?

In short, yes. Obviously PageRank is one of Google’s valuations of your web property and as such, you should care to nurture and build your PageRank with Google. Otherwise, why would you be reading SEO articles on AgentGenius?

However, as mentioned above, the only way you can guess at your PR is to know what your tPR is. And since it is updated only a few times a year at most and based on an unknown past point, my advice is, don’t dwell on your tPR number. It will fluctuate with Google’s algorithms and you have no way of knowing what your current, true PR is at any given moment.

A web page or site does not have to have tPR to rank in Google. « Understand this! Why you ask? PR is only one of the many many factors Google uses in their ranking algorithm(s).

Does Google have anything to say about tPR?

Why yes, yes they do-

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.
Susan Moskwa, Google

And that my friends, is the final word.


1 Wikipedia: PageRank

Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business. An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with "social media consultants."

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16 Comments

16 Comments

  1. Fred Romano

    August 16, 2010 at 10:26 am

    I just wish Google would update that PR in the toolbar more often, like maybe once a month! That way they wouldn’t keep everyone guessing 🙂 — I love Google though

    • Outsourcing Philippines

      August 17, 2010 at 7:28 pm

      Thumbs up to you, Fred! 🙂

  2. Property Marbella

    August 18, 2010 at 10:27 am

    Hi Marty,
    Don’t take to hard on the PR, but every website needs in-links. If you want blogs or forums comments links to your site, so gives PR you a good hint of the quality of the site. Of course is Do-follow or No-follow more important when you choose blogs and forums.

  3. Joe Ginsberg, CCIM

    August 18, 2010 at 1:54 pm

    In bound links, page rank, key words and FRESH CONTENT… all very important for the growth of your traffic.

  4. Dave Chomitz

    August 18, 2010 at 5:39 pm

    I’m certainly no expert, but I question why the average Realtor would be concerned at all about PR. I question the wisdom and ROI (it’ll be considerable “I”) trying to out rank the big players and established sites to get organic traffic that converts about 3% of the time.

    From here it looks like there should be better ways and places to focus for better results.

    Just sayin ……. Cheers

    Dave

    • Marty Martin

      August 19, 2010 at 8:34 am

      Thanks for the comment Dave. I would think most agents reading AG aren’t your “average” REALTOR. 😉 At least not yet. Most, if not all, of the agents I’ve encountered on AG are pretty forward thinking.

      But to address your question, the average agent shouldn’t be concerned about their PR, nor the above average agent. If you follow the SEO advice and best practices dolled out here, your site will be just fine without ever considering your PR (or tPR). 😉

      Cheerio!

  5. Phil Boren

    August 18, 2010 at 6:53 pm

    Marty: I didn’t even know about (tPR), so I guess I was unaware what I should be caring about! What’s interesting to me is that I’ll have pages at BoulderHomeResource.com that rank pretty well, then I’ll post something on my integrated blog or update content (which Google values, I thought), and the PR will drop. Thanks for the info.

    • Marty Martin

      August 19, 2010 at 8:35 am

      Hi Phil,

      As the big G updates their algorithms, etc. PR (and tPR) ebbs and flows. Another reason not to worry about it. As long as the search engines are sending you traffic you are optimizing for, you’re probably doing fine. I have pages with no PR at all that send me traffic. 🙂

  6. James Chai

    August 18, 2010 at 10:57 pm

    The statement from the Google Rep (above) says it all. There are lots of varying metrics one should look for but there is NOT an end all say to SEO. It constantly evolves and the tools we use to measure ourselves by will continually change as well.

  7. Tauranga Real Estate

    August 20, 2010 at 3:13 am

    Every agent should have a website and be concerned about page rank, especially in these tough times. The Real Estate Institute of New Zealand said on Friday that total house sales in New Zealand declined last month, while house prices also fell.

    A total of 4,411 homes were sold in the country in July – down from the 4,575 sold in June but still higher than the record low of only 3,666 sales last January. This marks the lowest residential sales turnover for a July month in ten years.

  8. SmartVestors Realty

    August 22, 2010 at 6:05 am

    I really dont care on page rank, but what matters how you serve your customers with their actual requirements, thats all about the recurrent visitation.

    Thanks,
    SmartVestors Realty

  9. Roberto Mazzoni

    October 29, 2010 at 2:40 am

    I have been keeping a blog for a couple of years now and recently I had slowed down my updates and noted that my page rank had plummeted. Now I have resumed publishing and I didn’t see an immediate change. This article has gotten me to understand that there a time delay on the process and that consistency of updates is key, as always 🙂

  10. Max Boyko - Team Hybrid

    December 18, 2010 at 7:39 pm

    Everything you can do to convert more clients these days should be used for any agent (especially the forward thinking ones). Someone mentioned why bother when you only get a 3% conversion rate… ummmm hello? You don’t want to make an extra $100k+ per year?

    30 visitors a day = 900 visitors/month
    3% conversion = 27 leads/month
    10% closing rate = 2.7 clients/month = 32 deals/year

    Depending of course where you are located will make a difference, but I think it’s safe to say $3,000 commission per deal is pretty conservative. Definitely makes it something to explore to say the least. Good luck 🙂

  11. Ryan

    November 27, 2015 at 4:55 am

    I never really cared too much about my own page rank, its the quality of links. Actual editorial links and mentions from websites that have a good PR are best. and Quality not quantity

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Tech News

Calendly just dropped an automated scheduling feature you NEED to try

(TECHNOLOGY) Calendly added a new automated scheduling feature, Routing Forms, with a twist. If typical scheduling hasn’t been your thing, try this.

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Calendly Routing Forms

Routing Forms, a new feature of Calendly, is a way to screen and qualify meeting participants to schedule customers with the right person.

Calendly is a popular scheduling system that has been getting rave reviews for quite some time. The American Genius promoted it in 2015 as a way to avoid email tags when setting appointments. Millions of people around the world use Calendly for business to streamline scheduling between customers, clients, and teams. A new feature, Routing Forms, can help get customers to get to the right person or resources.

How Routing Forms works

Routing Forms integrates with Calendly by asking screening questions of someone who wants to schedule a meeting with you or your team. Calendly uses that information to send the person to the right person to meet with or to the resources the person needs. This can help your business prioritize scheduling with qualified customers and by getting the customer to the right person the first time. It saves time for everyone and offers a better customer experience. According to Calendly’s website, Routing Forms eliminates missed opportunities and booking delays that are common with manual follow-up. Routing Forms can be embedded into your website for a streamlined customer experience.

Automated scheduling helps you connect – but is there a price?

Calendly bills itself as a way to “take the work out of connecting with others so you can accomplish more.” Routing Forms is a great way to integrate scheduling while qualifying customers to “get more business with less work.” But the debate over automated scheduling continues. There are opponents who believe that automated scheduling is rude. Keep in mind how your audience will perceive your scheduling questions. Not everyone likes automated scheduling and wants to use it. Always offer another way to get a meeting with a representative.

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Opinion Editorials

Dopamine detox to rewire your brain from internet addiction (it’s common!)

(EDITORIAL) So, you’re addicted to the internet. Whether your drug of choice is scrolling, posting, or interacting – it’s time for a dopamine detox.

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Upside down photo of man holding iphone case saying "social media seriously harms your mental health" representing dopamine.

Ah, smartphones. The best friend we can carry around in our pockets. This small device that’s nearly glued to our hands gives us instant access to many worlds.

It’s exciting to see what’s up on Instagram, take up to six stabs at Wordle, and scroll recipes you’ll never make on Pinterest. It’s also a place where we can share the highlights of our life and, in return, get validation through likes.

With that validation comes a small rush of dopamine, something we’ve all become accustomed – and some of us addicted – to.

While I’m not addicted to posting, I would say I have an addiction to scrolling. I can’t make it through a 50-minute episode of “Dexter” without picking up my phone to check an app or two.

And there is that dopamine rush with it, where you feel like you’re the most up-to-date you’ve ever been. But what about when this becomes too much and we’re overloaded with information and feel bogged down by the constant updates?

First, we need to understand what dopamine is.

It’s a neurotransmitter that works in two spots in the brain: first, its production helps us begin movement and speech. Second, we feel it when we receive or expect a reward. It even creates a kind of “high” similar to what’s found in nicotine and cocaine.

So, if we expect these dopamine hits from social media and we don’t get those results, the dopamine crashes to the ground creating burnout.

Well, this can cause burnout. And, while tempting, the solution isn’t as easy as just deleting all of your social media and walking away clean. Additionally, “take a break” features are too easy to swipe away.

So what can you do?

Mana Ionescu at Lightspan Digital recommends a Dopamine Detox.

While breaking an addiction takes longer than a day, Ionescu recommends starting there and tailoring it to your needs.

Here is what she describes is necessary for a detox:

  1. Turn off all notifications on your phone. ALL of them. You will be looking at your phone every 10 minutes as it is. You won’t miss anything. We lose endless hours of productivity because of those pings.
  2. Tell people to call you if it’s urgent. And teach them the difference between urgent and important. So do keep call notifications on.
  3. Stop over-messaging. The more you message, the more you’ll get responses.
  4. Shed the pressure to respond right away to messages that don’t need a response right away.
  5. Take detox days. Nothing but calls, confirming meetings, and using the GPS is allowed on those days.
  6. Put your phone on sleep mode at night. You can, at least on iPhone, set permissions so that certain phone numbers can get through, in case you’re worried about mom.
  7. If you’re dating, remember that texting is for laughing, flirting, and confirming plans. Please pick up the phone and talk to that person to get to know them. I will not take you seriously if you just keep texting.
  8. And yes, we all know the game, whoever looks at their phone first over dinner picks up the bill.

This won’t be easy, but your brain will likely thank you in the long run. And, when you’re back online, hit up the comments and let us know how the detox went!

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Business Entrepreneur

Scammers are out to prey on MLM victims and small businesses

(ENTREPRENEUR) MLM pyramid schemes are already predatory enough, but for victims trying to get out of the cycle, scammers are waiting on the sidelines.

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Thieves Young Living MLM Oil

Predatory, scam, rip-off, shady, trap… all of these may be words that rightfully come to mind when I mention pyramid schemes, multi-level marketing campaigns, or “MLM.”

It probably conjures images of annoying messages from the one gullible high school friend you haven’t quite had the heart to unfriend on Facebook. Perhaps you know someone who got put through the wringer themselves. The one thing victims of these predatory marketing schemes have in common is being in the hole of a lot of money. Usually money the victims can’t afford, since these scams prey on the economically vulnerable. Truly, there are few things more universally detestable than MLM pyramid schemes… but I found one.

Did you know there is an entire secondary scammer market to recycle victims of MLMs?

A new spin on the idea of ambulance chasers, there is an entire demographic of scammers out there that trawl social media such as Facebook and Reddit to find recently victimized people looking for a way out of the pyramid-shaped hole they’ve found themselves in, offer services to these victims to “assist” them in recovering lost investments or liquidating their almost valueless inventory, and then ghosting the victims – taking them for their non-existent money a second time. They often pose as legal representation or consumer relief of one flavor or another.

Here is an example posted on the subreddit r/antiMLM:

That website doesn’t exist. That is not a real law firm. The premise is a scam looking to make a sucker twice out of the same victim. One commenter using the user name ‘lemontest’ shared the following account:

After my relative got scammed by a company that promised to help her set up a drop-shipping business, another business magically appeared that promised to get her money back. She gave them money and never heard from them again. I’m sure there’s a lot of money to be made selling contact lists of people who fall for get rich quick schemes.

How incredibly filthy toxic is that? Be vigilant out there, the scammers are creative.

If you (asking for a friend of course) or anyone else you know has fallen victim to any online scam, I recommend this light-hearted, and a little bit cheeky, recovery guide found on the Federal Trade Commission website and authored by Jon M. Taylor, MBA, Ph.D. of the Consumer Awareness Institute.

Any stories to share about MLMs or other comments? I’d love to hear from you.

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