It’s impossible to know your actual PageRank. Your actual PageRank is a numerical weight assigned to the varying pages of your website. What you’re probably used to seeing (and maybe talking about) is toolbar Page Rank (tPR). That is the number you see on Google’s toolbar and until recently also in Google Webmaster Tools. tPR is expressed as any of the numbers from 0 to 10 and is “derived from a theoretical probability value on a logarithmic scale like the Richter Scale.”1
PageRank is updated constantly by Google as they make changes to their algorithms and the natural linking of the web changes. Toolbar PageRank is the whole number representation of actual PageRank, however, it is updated infrequently. As of the writing of this post, the last update of tPR was April 3, 2010. It’s now mid-August.
So, should I care?
In short, yes. Obviously PageRank is one of Google’s valuations of your web property and as such, you should care to nurture and build your PageRank with Google. Otherwise, why would you be reading SEO articles on AgentGenius?
However, as mentioned above, the only way you can guess at your PR is to know what your tPR is. And since it is updated only a few times a year at most and based on an unknown past point, my advice is, don’t dwell on your tPR number. It will fluctuate with Google’s algorithms and you have no way of knowing what your current, true PR is at any given moment.
A web page or site does not have to have tPR to rank in Google. « Understand this! Why you ask? PR is only one of the many many factors Google uses in their ranking algorithm(s).
Does Google have anything to say about tPR?
Why yes, yes they do-
We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.
– Susan Moskwa, Google
And that my friends, is the final word.
The BEST report to gain perspective on all sides of the media (bye bias!)
(ENTREPRENEUR) We all want to stay informed, but American media has both obvious bias and hidden agendas. Sign up for these reports to see all sides.
Especially near elections, politically-charged business decisions, and on highly controversial topics, it’s hard to find non-bias media nowadays. Every news site or TV show seems to have a hidden agenda, but this new report aims to show all sides.
Ground News aims to give readers an opportunity to reduce their own media bias by aggregating news from many different sources in a way to showcase stories across the political spectrum. The Blindspot Report identifies news stories from both sides of the arena, helping readers see how bias is impacting the information they receive. This newsletter can give you a different perspective to understand both sides of the issue.
Is media bias even a thing?
Technology may have revolutionized the way we share information, but it has also exacerbated the divide between different views. Americans seem to be more polarized than ever before. It feels as if there isn’t any common ground for civil discourse. Although most Americans are getting better at identifying fake news, media bias often gives us a slanted perspective on the news. Media bias occurs when journalists or producers allow their own opinions to impact the way they report the news. A study out of UCLA found that media bias is real. When you get all your news from one source, you may not be getting the entire picture.
Sign up for the Blindspot Report
We’re all biased, regardless of where you sit on the political spectrum. We want information that supports our morals and ethics. We want someone to confirm what we believe. It’s human nature to want to listen to people who agree with us. Reading alternate sources to get your news isn’t about changing your own point of view. It’s about helping you compare different perspectives to let you think more clearly.
Ground News has three newsletters that help you stay informed. Sign up for the Blindspot Report to see what you’re missing.
Proven, clear-cut strategies to keep your company’s operations lean
(BUSINESS) Keeping your operations lean means more than saving money, it means accomplishing more in less time.
The past two years have been challenging, not just economically, but also politically and socially as well. While it would be nice to think that things are looking up, in reality, the problems never end. Taking a minimalist approach to your business, AKA keeping it lean, can help you weather the future to be more successful.
Here are some tips to help you trim the fat without putting profits above people.
Artificial intelligence frees up human resources. AI can manage many routine elements of your business, giving your team time to focus on important tasks that can’t be delegated to machines. This challenges your top performers to function at higher levels, which can only benefit your business.
Consider remote working
Whether you rent or own your property, it’s expensive to keep an office open. As we learned in the pandemic, many jobs can be done just as effectively from home as the workplace. Going remote can save you money, even if you help your team outfit their home office for safety and efficiency.
In today’s world, many are opting to completely shutter office doors, but you may be able to save money by using less space or renting out some of your office space.
Review your systems to find the fat
As your business grows (or downsizes), your systems need to change to fit how you work. Are there places where you can save money? If you’re ordering more, you may be able to ask vendors for discounts. Look for ways to bring down costs.
Talk to your team about where their workflow suffers and find solutions. An annual review through your budget with an eye on saving money can help you find those wasted dollars.
Find the balance
Operating lean doesn’t mean just saving money. It can also mean that you look at your time when deciding to pay for services. The point is to be as efficient as possible with your resources and systems, while maintaining customer service and safety. When you operate in a lean way, it sets your business up for success.
A well-crafted rejection email will save both your brand and your time
(BUSINESS) Job hunting is exhausting on both sides, and rejection sucks, but crafting a genuine, helpful rejection email can help ease the process for everyone.
Nobody likes to hear “no” for an answer when applying for jobs. But even fewer people like to be left in the dark, wondering what happened.
On the employer side, taking on a new hire is a time-consuming process. And like a box of chocolates, you never know what you’re going to get when you put out ads for a position. So once you find the right person for the role, it’s tempting to move along without further ado.
Benn Rosales, the CEO and co-founder of American Genius, offers an example of why that is a very bad call.
Imagine a hypothetical candidate for a job opening at Coca Cola – someone who’s particularly interested in the job, because they grew up as a big Coke fan. If they get no response to their application at all, despite being qualified and sending follow-up emails, their personal opinion of the brand is sure to sour.
“Do you know how much effort and dollars advertising and marketing spent to make [them] a fan over all of those years, and this is how it ends?” Rosales explains. This person has come away from their experience thinking “Bleep you, I’ll have tea.”
To avoid this issue, crafting a warm and helpful rejection email is the perfect place to start. If you need inspiration, the hiring consultants at Dover recently compiled a list of 36 top-quality rejection emails, taken from companies that know how to say “no” gracefully: Apple, Facebook, Google, NPR, and more.
Here’s a few takeaways from that list to keep in mind when constructing a rejection email of your own…
Include details about their resume to show they were duly considered. This shows candidates that their time, interests, and experience are all valued, particularly with candidates who came close to making the cut or have a lot of future promise.
Keep their information on file, and let them know this rejection only means “not right now.” That way, next time you need to make a hire, you will have a handy list of people to call who you know have an interest in working for you and relevant skills.
Provide some feedback, such as common reasons why applicants may not succeed in your particular application process.
And be nice! A lack of courtesy can ruin a person’s impression of your brand, whether they are a customer or not. Keep in mind, that impression can be blasted on social media as well. If your rejections are alienating, you’re sabotaging your business.
Any good business owner knows how much the details matter.
Incorporating an empathetic rejection process is an often-overlooked opportunity to humanize your business and build a positive relationship with your community, particularly when impersonal online applications have become the norm.
And if nothing else, this simple courtesy will prevent your inbox from filling up with circle-backs and follow-up emails once you’ve made your decision.
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