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Top 8 ways to choose a password online

In today’s world where we use dozens of logins, it is important to do ourselves a favor and make sure we have good passwords to improve security.

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Password protection tips

Password protection tips

Protecting your information

This week has been a tricky week for the web, with three major web services having been hacked, making public the user passwords of many LinkedIn, eHarmony, and Last.fm passwords, which lends to a great learning experience for web users.

Prior to this week’s password leaks, we began chatting with SplashData CEO, Morgan Slain, a leading developer of security applications. The company told AGBeat weeks ago that “We all know protecting information can be tricky, especially considering the number of passwords each individual has to keep track of. For many people, post-it notes are the destination to store personal info that should be kept more secure. From your credit card information to your Amazon login, all personal information should be store in a safe place.”

Slain recently published a list of the 25 worst web passwords, which has helped many to understand vulnerabilities.

Top 8 ways to choose a password online

Sure, many of us use the same password on all web logins, and many have had the same password since 1997, but it is time to make sure that your personal data is as secure as possible and that we aren’t restricting our own privacy by choosing poor passwords. Below, Slain has provided tips on choosing a proper password:

  • Go long: When it comes to passwords, longer is better.  Each extra character you add to a password doesn’t just add to your security, it multiplies it many times.  So aim for eight characters or more.
  • Throw out the dictionary: Never use a word you can find in the dictionary as a password, no matter how long or obscure the word is.  Hackers have tools that quickly check every single word in the dictionary.
  • Be creative: Most people choose passwords that are easy to remember. That makes their passwords common and easy to guess. So don’t be predictable and base your password on a person’s name, a pet’s name, a team name, a nickname, a pattern on the keyboard, or a string of numbers in sequence.
  • Mix it up: The strongest passwords contain a combination of letters, numbers, and other characters on the keyboard.
  • Phrase it: A great way to create secure passwords that are easy to remember is to use pass phrases by connecting short words with spaces or other characters.  For example, “box it up” or “back-and-4th” or “jack+my+car!”
  • Be different: One of the biggest mistakes people make with passwords is to use the same username/password combination  over and over again for different websites. This is dangerous because hackers are increasingly targeting sites with weak security and then using the username/password combinations they find on many other websites.
  • Double down: create your most secure passwords for email accounts (like Gmail and Yahoo Mail) and financial accounts (especially PayPal, online banking, and credit cards).  These are the most valuable accounts you have, so they deserve the most protection.  The email account is important because it can be used to reset passwords on many sites (with the ubiquitous “forgot password” feature).  So even if you feel like you don’t have the time or energy to make your passwords better for general websites, be sure your passwords for your email and financial accounts are strong and different than the ones you use for general interest sites.
  • Stay organized: How do you remember all of your different long, strong passwords? Try using a password manager like SplashID Safe. This kind of application creates a digital safe for you on your computer or phone. You just remember one single secure master password, and then you can access all of your other passwords organized by type and category. The application can then even log you in to websites so you don’t have to type usernames and passwords over and over again. Choose a well reviewed password program from a company with a long and reliable history.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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2 Comments

2 Comments

  1. Roland Estrada

    June 8, 2012 at 1:05 pm

    The two most mentioned password mangers in the tech community are LastPass.com and 1Password – agilebits.com.

  2. Pingback: Zuck's stupid easy password cracked, is yours next? - The American Genius

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Tech News

Tech industry takes big wallop as coronavirus continues to spread

(TECH NEWS) The spread of the coronavirus is rattling tech industries, as they struggle to produce or deliver their devices so the tech giants’ stock value plummets.

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As more cases of coronavirus, COVID-19, appear in yet more countries, people are starting to freak out about catching it. The problem doesn’t stop there, though. The corresponding punch in the gut to the tech industry will have far-reaching effects–beyond not being able to buy the latest version of your favorite device.

Besides bringing health protocols to a high alert status, the coronavirus is creating a secondary scare in the tech industry. Some companies have massive portions of their supply chain and production based in China, some in Wuhan, where the virus first began to spread. The tech industry is definitely taking a painful hit. The virus is affecting supply, production, delivery, and sales.

In turn, tech company stocks are starting to tank, at least temporarily. Apple, Amazon, Microsoft. Facebook, Google reportedly lost more than $230 billion in a day. Ouch, buddy. That’s gonna leave a mark.

The fear remains that this is only the beginning. With coronavirus having landed in at least 48 countries, the fear is not unfounded. As countries scramble to deal with containment, treatment, and educating their populace, Wall Street and other major stock markets are predicting a global economic slowdown.

As of this writing, the coronavirus is not yet an official pandemic, according to WHO. This may change. A lot is riding on getting the spread of the virus under control. Doctors and scientists frantically work on a way to treat or cure it. Meanwhile, news agencies, public health organizations such as the WHO and the CDC work to dispel rumors, replacing them with timely and practical information. The big takeaways: wash your hands often, cover your mouth when you cough, stay home if you’re sick.

Smartphone producers are bound to be the worst impacted, with production predicted to decline 12 percent this quarter compared to previous years, reaching a 5-year low. The Mobile World Congress cancelled their annual phone show in Barcelona due to the virus. The MWC is one of, if not the, the biggest phone show in the world.

Apple announced they will not meet their quarterly goals, due to the impact of the coronavirus, hitting the tech giant on a few levels. Factories have been closed, though some are already reopening. Apple isn’t only feeling the impact due to supply and production concerns, but also because their global sales goals include sales within China, and sales are down.

Predictions are similarly dismal for smartwatches, laptop PCs, and smart speakers. The DRAM and NAND flash markets will likely stay on top of things, as they have production largely automated.

Amazon has not yet voiced much about their own issues, but we know from the stock market that it can’t be pretty. Amazon also has an estimated half of its products coming out of China. Like the other big companies, they are poised to lose a lot and see their stock value stripped of its sheen.

Video game console manufacturing is another industry to watch. However, they seem fairly protected for now, with the bulk of their business taking place toward the end of the year. New product launches, the PS5 and Xbox Series X will launch closer to the winter holidays, which gives the science industry pros time to fight and contain the spread of COVID-19 before it causes too much chaos in the gaming industry.

We have yet to see where this will all end. COVID-19 is on the move, and it’s taking these tech giants–and our global economy–on a scary, roller coaster ride. Despite the stock market taking a nosedive and tech labor and supply streams being hard-hit, you’re still more likely to catch the flu than the coronavirus. While we watch for better news, cross your fingers and remember to wash your hands. This one’s coming in hot.

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Tech News

Five inexpensive VPNs to keep your data yours

(TECH NEWS) If you work on public internet or are just looking to beef up your internet security VPNs could be your answer. Here are five worth looking into.

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remote work vpns

We must speak, as we so often do, of l33t h4x0rz.

Let’s get blunt. We have reached the point in the evolution of technology where access to your personal data is equivalent to access to everything you own. Data security breach, which involves fewer twentysomethings with improbable hair and more Russian state actors than 90s movies led me to believe, can be the end of a business, especially a small one.

Frustratingly, the mainstream market hasn’t really produced perfect solutions for that. At present, you really have two options.

Option one, you roll with AppleFacebookGoogleSoft. Different companies, same model: hand your data to a giant organization with an affirmative interest in keeping it confidential. That can work! It can also, y’know, not. A lot.

Option two, full infogeek. Pull together All The Information and put it behind tight security you control. We’re big fans of this. On the other hand, we’re geeks. Doing this successfully requires knowledge, specialty tools and changes in behavior that may not be practical for you.

Ain’t exactly optimal, those options. So for the love of the white hat, what’s to do? Where’s the middle ground between “put it in a big sack and hand it to HugeCorpCo” and “lock every 0 and 1 in a painstakingly handcrafted box?”

Meet your friends, VPNs. Virtual private networks aren’t just the irritating things you have to sign into before another constructive day on the cube farm. For any entrepreneur or freelancer who isn’t into a rad Linux solution, VPNs are a straight-up necessity. They’re how you Internet without people keeping logs (your ISP does), tracking your activity (everybody does), or carrying off your innocent data to the dark web or the Kremlin.

Better yet? There are lots of good ones that are inexpensive, reliable, and only a Google away. Here’s 5. Unranked, because every VPN is a beautiful snowflake.

IPVanish wins at efficiency. They own 100 percent of their resources, rather than outsourcing any work to third parties. That means high speed and optimal security, since their commitment to keeping zero information on their clients can’t be undercut by nosy contractors.

NordVPN has tech wizardry going for it, with double encryption and even an optional kill switch that automatically disconnects you from the Internet if anything goes amiss with the VPN. Nord also wins at most devices per subscription, and will happily wrap up to 6 of your robots in the warm embrace of infosec.

Private Internet Access, in addition to winning the Most Straightforwardly Named Product Ever award I just made up, is great for power users, with unlimited bandwidth and a subscription allowing up to 5 devices. It’s also super simple, designed to run in the background while you go about your digital day, so for folks who aren’t looking for bundled apps or a shiny interface, this is your guy.

PureVPN gets compatibility cred, since it’s usable across Android, iOS, Linux, Mac, Windows and even provides proxy workarounds for Chrome and Firefox. It also has a frankly enormous server network, which is good news for speed freaks.

TunnelBear, in addition to being adorable, is extremely user friendly. It’s kind of the anti-PIA, with a rich interface and lots of shiny features. Those features include neat security tricks like Intellibear, allowing users to selectively VPN into particular sites, and Vigilant Mode, which makes like Nord and blocks Internet traffic in case of outages.

Snowflake jokes aside, the list really isn’t ranked, and for reason. Your VPN will be your gateway to the Internet. What works for you is totally contingent on what you do and what you need. There are only two definitive rules.

One, never free. A free trial is fine. “Free VPN” is online shorthand for “place all your information in this bucket, which I will then steal, seal and sell to the Internet’s many, many buyers of evil buckets of data.”

Two, it’s a numbers game. There are countless choices for VPNs on the market. The entries on our list offer substantially similar services to dozens of others. What makes our 5 special?

Twelve bucks. The maximum cost of each of the 5 VPNs above is less than twelve dollars per month. Most cost less: spring for a subscription and you can get the average cost down to 2 or 3 dollars monthly. But month to month, no obligation, even the most expensive entry on the list – that’s a tie between NordVPN and PureVPN – costs you less than twelve dollars a month.

Beat that for peace of mind.

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Tech News

How to personalize your site for every visitor without learning code

(TECH NEWS) New tool from Proof lets you personalize your website for visitors without coding. Experiences utilizes your users to create the perfect view for them.

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experiences welcome page

What if you could personalize every step of the sales funnel? The team over at Proof believes this is the next best step for businesses looking to drive leads online. Their new tool, Experiences, is a marketer-friendly software that lets you personalize your website for every visitor without coding.

Using Experiences your team can create a targeted experience for the different types of visitors coming to your website. The personalization is thought to drive leads more efficiently because it offers visitors exactly the information they want. Experiences can also be used to A/B test different strategies for your website. This could be a game changer for companies that target multiple specific audiences.

Experiences is a drag-and-drop style tool, which means nearly anyone on your team can learn to use it. The UX is meant to be intuitive and simple, so you don’t need a web developer to guide you through the process. In order to build out audiences for your website, Experiences pulls data from your CRM, such as SalesForce and Hubspot, or you can utilize a Clearbit integration which pull third-party information.

Before you go rushing to purchase a new tool for your team, there are a few things to keep in mind. According to Proof, personalization is best suited for companies with at least 15,000 plus visitors per month. This volume of visitors is necessary for Experiences to gather the data it needs to make predictions. The tool is also recommended for B2B businesses since company data is public.

The Proof team is a success story of the Y Combinator demo day. They pitched their idea for a personalized web experience and quickly found themselves funded. Now, they’ve built out their software and have seen success with their initial clients. Over the past 18 months, their early-access clients, which included brands like Profitwell and Shipbob, have seen an increase in leads, proposals, and downloads.

Perhaps the best part of Proof is that they don’t just sell you a product and walk away. Their website offers helpful resources for customers called Playbooks where you can learn how to best use the tool to achieve your company’s goals be it converting leads or engaging with your audience. If this sounds like exactly the tool your team needs, you can request a demo on their website.

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