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VoicePad: improved lead generation for Realtors

Real estate remains the wild west for technology, despite the thousands of solutions. VoicePad focuses on applying technology to lead generation through mobile solutions.



Advancing real estate technologies

The real estate market may be caught in a slump when compared with previous years’ successes, but that doesn’t mean improvements and advancements have not been made. One company in particular has decided to jump on the chance to combine new and traditional real estate technologies to make for an improved home-buying experience. VoicePad has developed a way for your potential homebuyers to stay even more connected with your listings, and all from their phones.

VoicePad is based out of Louisville, Kentucky and is all about lead-generating mobile technology specific to the real estate industry. They offer three distinct and connected services. Each of the following services is enough to make a huge difference in your leads, but the combination of the three has the potential to revolutionize how your do business, and how often you do it.

Call Capture – Call Capture allows homebuyers to call on any home on the market and hear listing information right on their phones. One of the great things about this for you is that you don’t have to rerecord new information when the price changes, as the recording is all about the property’s features. This means you may get leads from those who drive past a property and want more information but aren’t quite ready to speak to a realtor.

Text – If those potential leads like what they hear on the Call Capture recording, they can request a text of all the information about the home. All they have to do is text a specific code relating to the property, and the text will be sent straight to their phones.

Mobile Web – In that text message, they’ll receive a web link that will give them GPS property directions and photos of the property. If they want to continue their search, they can input their ideal property criteria and find the property of their dreams.

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Improved lead generation

All of these services collect lead information for agents, lending to more relevant lead generation. VoicePad has generated over 2.5 million leads in the last year, all revolved around providing relevant and up-to-date information, information that can build your business and help homebuyers connect with the right property.

Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

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