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Weavly: legally create video mashups from YouTube

Want to spice up your blog or press release with a remixed video made from completely legal content? Weavly’s in Beta right now, and free to use, adding interactivity to any website.

weavly

weavly

Weavly: improve interactivity on your website

Using videos on your social media pages and your website is a great way to create a more dynamic experience for your users. A video is also a great way to provide information quickly, and there is a large generation out there that would rather watch a video than read text any day. No matter if that generation is your target market or not, a video on your page is a great way to spice it up. But you don’t have to have a budget for video production. You can actually use what’s already available on the web, all thanks to Weavly.

Weavly gives you the tools to create video mashups by using content from YouTube, Loopcam, and SoundCloud, and they say it’s completely legal and doesn’t infringe on any copyrights. Before we move on to the legalities of it, let’s start with the features and the professional possibilities.

How Weavly works:

Imagine you want to feature a really awesome video clip that emphasizes why your product is so important or useful, but the video has awful music attached to it. Or maybe the clip is too long and would ultimately distract from the rest of the content on your page or in your article. Weavly helps you cut a YouTube video to the right length so you only have to include the best parts of the video. And then you can add your own music or sound bites to make it just what you need (click here for an example video made with Weavly).

Think of the last press release your company put out. Now think of how fantastic it would be if you had the perfect video clip to go with it? It would potentially open up your press release to a whole different group of viewers. Ultimately, Weavly lets you enhance what you already have going for you by video and audio content already created by others.

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How Weavly avoids infringing upon copyrights

Now, let’s go over the legal aspect of incorporating Weavly into your business. Because Weavly completely follows the Terms of Service of both YouTube and SoundCloud, there should be no copyright issues to deal with. Everything you use from YouTube stays on the YouTube platform, and Weavly only allows you to access the content that the content owner has deemed available for distribution.

If the content owner changes that permission in the future, Weavly will respect that and that specific content will no longer be available to Weavly users. Remember, the key is that you don’t store the videos you use. The videos are simply streamed.

The takeaway

Weavly can be a great resource for businesses that are looking to add a new, creative element to their online content. It is for those who value the video and audio content that’s already available and can think of unique ways to use and morph that content to fit their needs. Weavly is in Beta and is free to use. Give it a try and see if you can give your online content a little something special to help it stand out from the competition.

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Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

3 Comments

3 Comments

  1. righteousMENACE

    December 14, 2012 at 12:58 pm

    So, as someone who has spent their “career” in the creative realm, a product like this puts one more notch in the massive headboard that devalues creative content. And when I say creative content, I’m talking about, not only, video, but music, live events, experiential marketing, writing and a host of other things. For whatever reason so many people that I and others in this space deal with, think that creative content shouldn’t have to cost anything, or as much as it does. So businesses wind up going for the cheapest option possible and then when it sucks, they blame the creative (person and/or content.) As opposed to the fact that they weren’t willing to spend what was necessary/hire the right person or agency/develop the right creative to begin with. Odds are, as a client, you’re not nearly as funny as you think, your “nephew” isn’t nearly as creative as you think and no one wants to see your god awful talking head video. A client builds a good product or service. A good creative (should) develop great, relevant content that builds brand recognition and helps move the sales curve north. And with the number of horrible videos, commercials, music, presentations and events that we’ve all seen and/or heard, I would hope that my point is pretty evident. A product like this takes this devaluation many steps further, and parallels what happened in the music industry. Not only does it encourage clients to continue to ignore the costs of developing a proper creative campaign, it also encourages stealing of existing content from others. Now if Weavly has a way for people that want to use existing video/music/etc. to contact the creators and discuss compensation then that’s fine (free market principles apply.) But I didn’t see any mention of compensating the creators for their work, only a mention of avoiding copyright issues. And no I didn’t go over the Weavly site very thoroughly. From a brand building perspective, I would hope a client would avoid using others content like the plague. Your brand should be unique. Nothing else out there should be able to say what your brand says. Everything that your brand says has to be authentic. Your brand should be about building relationships with your consumers. How many real friendships do you have with phony or inauthentic people? And with social media having the power it does, anything that has even a hint of a lack of authenticity is dead in the water. Yes building these relationships will take more time, but if you do it right, you’ll also have many more loyal customers.As a consumer I wouldn’t want to deal with a brand that values my attention so little that they think they can just cut up someone else’s existing content, add new music (that they probably didn’t pay for) and think I’ll want to buy what they’re selling. I’ve got a lot of other options for how I’d want to spend my time and if you’re pushing something someone else did, especially to sell what you’ve done, you just went several rungs down the ladder in my opinion, if not fell off completely. Now, mind you, I’m well aware that there are exceptions to every rule, so if you or anyone has a good one, by all means let me know (I’ve got a few too.)OK, that’s enough of a rant for today. Sweet Jesus. And did you notice? Not one F-bomb.

    • Butchershy

      June 23, 2015 at 9:55 pm

      It was awesome for slapping together AMVs. Not the best work, and yes I "stole" from others. But just to have some fun and maybe show people and just get the creative juices flowing.

      Now it's dead and won't load a single YouTube video. RIP Weavly. :/

  2. Lanre Folayan

    December 21, 2012 at 8:15 pm

    Got to check this out. Thanks.

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