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85.3% of U.S. web users watched web videos in December

Web video views

According to a report just released by comScore, web video rankings for December 2011 reveal fascinating new data – Google-owned YouTube remains the top video site which is not surprising, nor is it surprising that VEVO maintains the second place spot, but what is surprising is that Google video sites’ users average an astronomical 471.9 minutes per month per viewer.

In the month of December, 182 million American web users watched online video, averaging 23.2 hours per viewer, totaling 43.5 billion videos watched in the month. Fully 85.3 percent of the American web audience viewed online video in the most current analytics report.

The average online video ad was 0.4 minutes while the duration of the average online video was 5.8 minutes. Video ads accounted for 14.1 percent of all video views and 1.2 percent of all minutes spent viewing video online.

The biggest surprise of the month is that Facebook, which was increasing in popularity, has fallen to fifth place from third as Yahoo! and Viacom perform well for the month. Additionally, time spent watching videos on Facebook is down for the 30 day period, although an impressive 42 million unique viewers watched web videos on Facebook for the month.

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Additionally, the report reveals that the network wherein the highest volume of video ads were viewed is Hulu by a large margin, reaching 10 percent of the entire U.S. population, followed by Adapt.tv and Tremor Video.

The rise in web video popularity is clear, and it is not just viral videos that are commanding attention, as entertainment, business and how-to videos are surging as well.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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