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Affordable video creation for startups, small businesses

Your value explained via video

Creating a new startup is an exciting and exhilarating journey. You get to make your goal or dream come to life through hard work, dedication, and your creativity. Chances are you have a lot on your to-do list before you can relax a little and enjoy the byproduct of all your work and perseverance. And one of the main things you’ll need to tackle is how to effectively market your new startup so that it reaches your target market and actually interests them enough to earn you some valuable business and loyal customers. That’s where you’ll run into another problem—finding the right marketing strategy that’s actually in your budget.

Research has shown that more people prefer to watch a video rather than reading an article. Not only is it easier for them, it can actually be far more entertaining. So, why not put this information to good use. Wdysd.com, which stands for “What Does Your Startup Do?” can help you reach your chosen market through a well-made video about the details of your startup. While there are many other competitors that offer this same service, WDYSD focuses its efforts on startups with more modest budgets, as the price for a video can range from a couple hundred dollars to up to five-thousand.

How it works

WDYSD has two basic options for startups that don’t have a lot of extra money to spare. You can choose the full-service option, which includes six different categories—concept, script, storyboard, design, sound, and animation. However, if you can’t afford the full-service package, you can share in the creation process for a cheaper price.

This means that WDYSD takes care of the concept and the script. Then you and WDYSD combine your efforts and work on the storyboard and design, and then you work solo on the sound and animation. Each package is completely customizable, so you can be sure to get the right video of your startup for the right price.

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WDYSD can make you a funny, entertaining, intriguing, or professional video. It all depends on the nature of your startup and your specific marketing needs. And the great thing about choosing a video versus a press release, for instance, is that you can keep your potential customers or clients focused on you and your company. A video can also be easily shared across social networking sites and blogs.

And as mentioned earlier, for marketing, more people are trending toward video over a long piece of text. It’s just the nature of today’s society—we want the information instantly rather than having to put in additional and unnecessary effort. Remember, catering to your audience is crucial. While you have many options when it comes to a marketing plan, leave room for some visual marketing, like a short and to-the-point video.

Click here to watch samples of WDYSD’s work.

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Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

16 Comments

16 Comments

  1. Chris Bailey

    February 10, 2012 at 3:49 pm

    I like it, but I do have a concern by calling out startups in their name. I wager small, but established businesses might turn away thinking this service isn't for them. Be interesting if this targeting works for them.

  2. Derek (WDYSD Founder)

    February 10, 2012 at 7:45 pm

    Charlene,

    Thank you so much for writing about us. This was completely unexpected and a delightful surprise.

    Thank you for your support.

    – Derek

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