Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

How to execute humor in video ads properly

Humorous video ads, particularly online, are often executed poorly, as professionals find themselves to be hilarious, yet miss the mark.

Humor in web videos

Humor in web videos

Humor in video ads

Humor has long been used in advertising, as the world shifts from information-based advertising where the back of the comic book shows a full page ad filled with text for muscle juice you need to keep bullies away on the beach, to entertainment-based advertising of today, where a television or web ad is more like a quick, silly video that passively markets by entertaining, a la Matthew’s Day Off, the Honda commercial during the Super Bowl that emulates Ferris Bueller’s Day Off.

The problem with executing humor is that most people are bad at it. You know a funny video when you see one, but is the silly chicken suit you’re wearing in your web video ad really funny and/or effective? Probably not, it’s cheesy, and everyone knows it.

Below are two videos about Google’s offering that shows how real time collaboration works, but rather than spell everything out for you in text or word, they demonstrate it with a little bit of humor:
[ba-youtubeflex videoid=”D0hHaQgdypI”]

[ba-youtubeflex videoid=”UH8-elhdgy0″]

Advertisement. Scroll to continue reading.

How to execute humor properly

Let’s say you’re a Realtor and you want to do a 30 second spot for the web on a budget. If you get in front of a camera, or heck, your webcam, and you read text about how you’re number one, you love your clients, and you are never too busy for referrals, you’ve lost your audience after two seconds flat. Easily.

Think of ways you can demonstrate your value through humor. Show before and after shots (video or even just picture) of what happens when people use your services versus when they don’t. The before and after can be houses that sold in days versus becoming abandoned and sitting on the market for a year, or it can be mad clients versus happy clients, all done through humorous, not boring shots. Happy clients will be something silly like a couple in front of a large house, jumping up and down, sped up, and mad clients will be sluggishly unpacking their stuff into a cramped, loud condo. Get creative. If you run out of ideas, parodies can be particularly memorable and hilarious if done well.

If you’re doing it alone without professional help, at least spell out your video through storyboarding, show it to others and get their input – your version of funny might not actually be funny. And if you run out of inspiration, just search YouTube for “funny commercial,” and spend endless hours watching the work of others.

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Click to comment

Leave a Reply

Your email address will not be published.

AdBlocker Message

Our website is kept FREE to you by displaying online ads to our visitors. Please consider supporting us by disabling your ad blocker OR subscribing to our email newsletter: https://theamericangenius.com/get-american-genius-newsletter/

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

(MARKETING) Video marketing now constitutes the majority of all web traffic - is your brand getting lost in the shuffle?

Business Marketing

(Business Marketing) To expand audiences, companies of all size are tapping into the power of video, and crowdsourcing is one way to save money...

Business Marketing

(Marketing News) Explainer videos have been popular for several years now, but there are very few tools available for the non-tech savvy professionals to...

Video

Now that the world understands YouTube, brands are becoming aware of the restrictions and considering how to graduate from the video sharing platform to...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.