The ‘gram
Instagram has become the social media for visual marketing. As a result, brands are attempting to master utilization of this platform as a means of promoting their products.
However, since not everyone is an expert on the ‘Gram, it was only a matter of time before someone tapped into the “how-to help” market.
This is where Yotpo comes in. Their product of Social Curation and the simple slogan “Turn Instagram photos into traffic and sales” reaches out to marketers in need.
Use Instagram to increase sales
According to their site, Yotpo helps “Identify and collect the best user-generated content from Instagram. Yotpo covers you from end-to-end with photo discovery, rights management, shoppable feeds, and easy moderation.”
The idea is to take Instagram fans and drive them to your website. Yotpo helps you to create a shoppable Instagram, and the curation collects and displays authentic Instagram photos. It then has the ability to turn real user photos and reviews into ads.
Gets you on the MAP
Yotpo uses Mail After Purchase (MAP) as their way to get customers to write reviews about a product and a site. This tool comes with a variety of features that work to interact with customers.
Requests for reviews are automatically sent to customers through Yotpo soon after they have made a purchase. Each review request is completely customizable.
Simple customer reviews
MAP works in mobile, so customers can post a review anywhere and anytime, using any device. With the review request, there is an area at the bottom for upselling, which has been found to increase lifetime customer value and loyalty.
The review request is made as simple as possible with a one-page, one-step process that is nine times more success than more complex review requests. It’s done through the email, and takes virtually no time for the customer.
The reviews are in
Yotpo uses data science to help get the most reviews possible. These features include: ensuring the right products get reviews, reminders so that no review is left behind, working as the industry leader in open and conversion rates, and engaging customers at the right time, each time.
Reviews can make or break a website, so this may be worth a shot if you are looking to reach out to a wider audience and encourage them to write reviews.
