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Instagram leaks Snapchat-like live video streaming feature

(TECH NEWS) Although unlikely to be on your phone, Instagram is said to be testing out a live video streaming feature. Interested?

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Instagram doesn’t fall far from the Facebook tree

Instagram is moving away from its roots as a simple photo sharing app to something that is more of a conglomerate, all-incorporated social media app akin to Snapchat and its new parent, Facebook.

We have seen Instagram adopt strategies from other apps, including its recent (and much hated) switch to a Facebook-like timeline algorithm where posts are ordered based on what Instagram thinks users want to see rather than showing posts in real time. Now it looks like Instagram will take on another Facebook personality trait, incorporating live video feed into its Instagram Stories feature.

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Copy cat but a cool cat nevertheless

In August Instagram released Instagram Stories, a nearly carbon copy of Snapchat’s exact same feature, where users can post snippets of their day outside of their regular timeline available for 24 hours. Though the company has not officially announced an update, Russian news site TJournal reported Android users seeing a “live” tag appears over a story icons this week, as well as a currently non-functional “Go Insta!” button which presumably allows users to cast live video.

Although this mostly holds promise for embarrassing 2am baby-talking to your dog posts, live video could be a new outlet for advertisers. “Live video is also a way to attract spending from the lucrative television advertising market, which Facebook is working very hard to crack,” notes The Verge.

Gotta catch ’em all

We’re used to Facebook being riddled with sidebar ads, featured ads, sponsored posts, and curated trending now sections. While Facebook still has a stronghold on the 18-29 market, many younger users are emigrating from Facebook to Twitter, Snapchat, and most notably, Instagram, abandoning the social media behemoth entirely.

With a younger user-base embracing Instagram over Facebook, advertisers can look to this as a source of new marketing. But how do you market to a group that opts out of traditional advertising with services like Netflix and Hulu that all but cut-out TV advertising?

Ads ads everywhere

Instagram goes back and forth featuring ads in the midst of regular posts. It seems every couple of months regular feeds are interrupted with sponsored ads featuring “shop now” options in the corner. Unlike Twitter, users can’t “delete” the ads or provide feedback that the content is not relevant or interesting. IG doesn’t seem to care if you like it or not, it’s there to stay.

Incorporating live video would allow the company to be more in your face with their ads if they choose to go that route. You don’t have a choice other than to stop using the app if you don’t want to see featured advertisements. IG’s live video option may be the answer for marketers seeking to reach a not so niche audience, but at the risk of annoying users who are already tired of feeds oversaturated with advertisements.

Keeping it in the family

Marketing potential aside, Snapchat and Vine have proven people love sharing unedited, live streams of themselves. A live video option could be a welcome addition for those who primarily use Instagram for social networking. Users can reach out to their existing fan base without the hassle of amassing new followers on other apps with similar services. Instagram has yet to comment, but I’d say it’s a safe bet that live video beta will released soon now that the secret is out.

#Instaleak

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Tech News

Google set to release new AI-operated meeting room kit… and it’s pretty baller

(TECH NEWS) Google’s newest toy is designed to “put people first” by alleviating video and audio issues for conference room meetings.

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Google Meet Series One is a new meeting kit that puts people first.

Remote meetings can be the worst sometimes. The awful video and audio quality are frustrating when you’re trying to hear important details for an upcoming project. Even with the fastest internet connection, this doesn’t guarantee you’ll be able to clearly hear or see anyone who’s in the office. But Google is re-imagining conference rooms with their new video conferencing hardware.

Yesterday, the company introduced Google Meet Series One. In partnership with Lenovo, this meeting room kit is made exclusively for Google Meet and is poised to be the hardware that “puts people first.”

The Series One has several components that make it stand out. First is the “Smart Audio Bar,” powered by eight beam-forming microphones. Using Google Edge TPUs, the soundbar can deliver TrueVoice®, the company’s “proprietary, multi-channel noise cancellation technology.” It removes distracting sounds, like annoying finger and foot-tapping noises, so everyone’s voices are crystal clear from anywhere in the room.

The hardware also has 4K smart cameras that allow for high-resolution video and digital PTZ (pan, tilt, zoom) effects. Processed with Google AI, the device knows to automatically zoom in and out so all of the meetings’ participants are framed in the camera. With an i7 processor and Google Edge TPUs, the system is built to “handle the taxing demands of video conferencing along with running the latest in Google AI as efficiently and reliably as possible.”

The meeting kit has Google grade security built-in, so the system automatically updates over-the-air. The system also works seamlessly with Google services and apps we already use. Its touch control display is powered by a single ethernet cable. From the admin controls, you can manage meeting lists and control room settings. Powered by assistant voice commands, their touch controller provides a “touchless touchability”; if you want to, you can join a meeting just by saying, “Hey Google, join the meeting.”

These new meeting kits are easy to install and are versatile. They can be configured to fit small, medium, and large-sized rooms. “Expanding kits for larger rooms can be done with just an ethernet cable and the tappable Mic Pod, which expands microphone reach and allows for mute/unmute control.”

According to the Google Meet Series One introductory video, the meeting room kits are “beautifully and thoughtfully designed to make video meetings approachable and immersive so everyone gets a seat at the table.”

Currently, there is no release date set for Google Meet Series One. However, pre-orders will soon be available in the US, Canada, Finland, France, Norway, Spain, Ireland, United Kingdom, Sweden, Australia, New Zealand, Japan, Netherlands, Denmark, and Belgium.

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Tech News

One creepy way law enforcement might have your private data

(TECH NEWS) Wait, geofences do what? Law enforcement can pull your private data if you’re in the wrong place at the wrong time.

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Man walking on crosswalk with phone, but his private data could be vulnerable.

By now, it’s pretty common knowledge that our smartphones are tracking us, but what you might not be aware of is just how much law enforcement is taking advantage of our private data. Now, the good news is that some places have gotten wise to this breach of privacy and are banning certain tactics. The bad news is: If you were ever in the vicinity of a recent crime scene, it’s quite possible your privacy has already been invaded.

How are law enforcement doing this? Well, it starts with a geofence.

At its core, a geofence is a virtual border around a real geographic location. This can serve many purposes, from creating marketing opportunities for targeted ads to tracking shipping packages. In the case of law enforcement, though, geofences are often used in something called a geofence warrant.

Traditionally, warrants identify a subject first, then retrieve their electronic records. A geofence warrant, on the other hand, identifies a time and place and pulls electronic data from that area. If you’re thinking “hey, that sounds sketchy,” you are–forgive the pun–completely warranted.

With a geofence, law enforcement can dig through your private data, not because they have proof you were involved in a crime, but because you happened to be nearby.

This practice, though relatively new, is on the rise: Google reported a 15-fold increase in geofence warrant requests between 2017 and 2018. As well as invading privacy, these warrants have led to false arrests and can be used against peaceful protesters. Not to mention, in many cases, geofence warrants can be extremely easy to acquire. One report in Minnesota found judges signed off on these cases in under 4 minutes.

Thankfully, there have been signs of people pushing back against the use of geofence warrants. In fact, there have been multiple federal court rulings that find the practice in violation of the Fourth Amendment, which protects citizens from “unreasonable searches and seizures,” including your electronic data.

If you’re still worried about your privacy, there are ways to keep your electronic data on lock. For example, turn off your location services when you’re traveling, and avoid connecting to open Wi-Fi networks. You can also work to limit location sharing with apps and websites.

These and other tips can be a great way to help you avoid not just geofence warrants, but others who want to use your electronic information for their own gain.

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Tech News

Incoming! Amazon drones will be dropping off packages soon (we hope)

(TECH NEWS) The Federal Aviation Administration has approved Amazon for drone delivery service, but when will the drones actually take flight?

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One of Prime Air's drones ready for test flights.

Amazon has finally received the stamp of approval from the Federal Aviation Administration (FAA) to deliver packages by drones. This pivotal step brings the online retailer closer to their promise of delivering packages to customers in 30 minutes or less.

In 2013, during CBS’s “60 Minutes” interview, Amazon CEO and Founder, Jeff Bezos, said drones would be delivering customers’ packages within five years. Although the estimate is a couple of years off, it seems like that day might be right around the corner.

Personally, I’m looking forward to the day when little floating presents are sailing through the sky (Animal Crossing balloons, anyone?). Despite our excitement to see our latest Amazon impulse purchase land on our doorstep, it isn’t going to happen overnight.

The Part 135 Air Carrier Certificate Amazon obtained for its fleet of Prime Air drones will allow the company to use unmanned aircraft systems (UAS) “to carry the property of another for compensation beyond visual line of sight.” Although the FAA certification is allowing Amazon to begin test trials, Bloomberg reports that the retail giant still has “regulatory and technical hurdles” to overcome.

In addition, the FAA has yet to set regulations that will “serve as a framework to expand drone flights over crowds, a building block necessary for deliveries.” Amazon hasn’t said when and where it will start testing the delivery service either.

David Carbon, Amazon Vice President who oversees Prime Air, made this statement: “This certification is an important step forward for Prime Air and indicates the FAA’s confidence in Amazon’s operating and safety procedures for an autonomous drone delivery service that will one day deliver packages to our customers around the world.”

This approval is definitely a step forward, but Amazon has been working on the drone delivery service for years. Early last year, the giant retailer revealed they would start offering one-day shipping. They have followed through on this, at least. And during a Las Vegas Conference in June 2019, they revealed their “fully electric drones that can fly up to 15 miles and deliver packages under five pounds to customers in less than 30 minutes.” But it still doesn’t answer when we can expect to see whizzing drones overhead.

I’m not sure when Amazon will fulfill their last promise. But it is getting closer. What I do know is that I look forward to the Amazon drones taking flight. I can’t wait to place my orders knowing that I will get that last-minute present I ordered just in time.

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