Analytics, with a bonus
When a new album is released, artists go through a series of steps to promote their music to fans. First they drive their fans to iTunes by building awareness for their product on social media and other online sites.
They create an online social media promotion campaign, and then pay each social media site to run analytics about who is liking, tweeting, or posting about their music. The makers behind Fanlytics believed there was a missing piece to this marketing strategy: the ability to establish a network for artists to communicate directly with their fans. The resulting product, Fanlytics, provides musicians with a cost-effective way to both analyze data about their fans, and establish this network.
Load and engage
Fanlytics is a PHP program that can link to social media sites like Facebook and Twitter to capture and curate data about promotions, age, gender, and geographic location of followers. Artists will have an established landing page to review these analytics and monitor their campaign efforts. But unlike many other analytics programs, Fanlytics digs a step further to generate information about who exactly is responding to your campaign.
Contact your fans directly
Artists can access information about the name, email, cell phone number, birth date, gender, and zip code of fans to begin building a permission-based marketing campaign. Based on this data about your social media followers, automatic mass emails can be sent to anyone within a selected zip code.
Fans in any given area can be contacted directly via email or text message to promote live shows, meet and greets, free music downloads, and other special offers. So not only does Fanlytics eliminate the need for artists to pay social media sites for their data, it also allows them to establish a network of fans that can be contacted instantaneously.
Affordable and user-friendly
This option is particularly appealing for local artists looking to grow their audience base and promote new music in an affordable way. Fanlytics standard rate is one credit per email, and two credits per text message. The price of credits is determined by how many credits the artist chooses to purchase upfront, but the cost never exceeds $0.01 per credit.
The Fanlytics company also offers consulting for customers that want help utilizing their product; they will walk you through the entire process including key steps like the social integration of promotions, design, and utilizing data.
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