Connect with us

Business Marketing

20 inspiring business card designs – time to revamp yours?

Is your business card boring? Probably. Check out these 20 inspirational designs to find inspiration for your next cards.

Published

on

Adios, boring business card designs

Let’s face it, most business cards look the same- horizontal, primary colors, 1993 Glamour shot, alphabet soup, fax number, phone number, website, blog, twitter, facebook, broker, license number, weight, height, etc. I exaggerate, but the point remains that the majority of all business cards are uninspired.

We’ve written on this topic for years and today, we continue by bringing you some eye candy and hopefully inspiration for your own business card upgrade. Think outside of the box!

Which design above is your favorite design? Tell us in the comments below!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Continue Reading
Advertisement
52 Comments

52 Comments

  1. Juan Carlos

    February 15, 2011 at 4:54 pm

    I’m very partial to he designs that incorporate texture. # 12 is pretty cool too

  2. Mary Hoffman

    February 19, 2011 at 2:56 pm

    I love the creativity demonstrated.
    I really appreciated the sophisticated, classy look of # 13
    # 11 the 3 D effect was really inovated
    # 10 the I phone look was swell if I really had an I phone but conflicted with my Blackberry – but was indentifible.

  3. Lisa

    February 19, 2011 at 9:07 pm

    Some very cool designs, but no real estate ideas. What’s up with that? I thought that was the whole point.

    • Victor

      February 20, 2011 at 10:11 pm

      I agree with Lisa. I was also looking for some Real Estate designs as I have some large projects with Remax and William Raveis here in CT, and nothing here.

      • Lani Rosales

        February 20, 2011 at 10:31 pm

        I hate having to spell this out, but the implication in this and other articles remains that real estate cards are usually horribly ugly and should depart from the standard- Realtor’s face on the right side, a generic house logo on the left and usually printed in primary colors.

        Real estate cards DO NOT HAVE TO LOOK all Realtor-y and this article and the several linked to at the end that we have produced are aiming to inspire departure from the boring, lame traditional look that puts real estate professionals in a box. We encourage readers to try something new and model their business cards after the non-real estate examples provided and less like the standard.

        • Lily Chen

          November 17, 2011 at 2:50 pm

          Sometimes lame, boring, and traditional just WORK. How of us despise the pushy infomercials and those direct response ads, but when we walk into the store, we go "Hey! Snuggies on sale!" 🙂

  4. MH for Movoto

    February 22, 2011 at 7:39 pm

    my faves: 3, 8, 14, and 16. love ’em.

  5. Janet Carroll

    February 23, 2011 at 6:57 am

    2 9 11 and 13. I loved them. Great Creativity!

  6. rosevilleandrocklin

    November 17, 2011 at 12:34 pm

    A big design PSA before adventuring into a new design or look for your business – it's best to design in Vector art, not Raster images. If you don't know or understand what I mean. I highly recommend you research and know the difference as it can save you a lot of time, heartache and cost when you go to implement your "schnazzy" new design look into other facets of your business.

  7. Lily Chen

    November 17, 2011 at 2:45 pm

    As a graphic design and real estate professional, I do appreciate the creativity exhibited in these designs. However, practicality and usability must come first for the real estate professional. How many average agents (not broker-owners) have a business card budget of hundreds if not thousands of dollars for some of these special effects? And how many of these cards sport tiny, 5-point type most of us over 30 can't read, or feature blind embossing only a braille reader can decipher? Letterpress? Die-cutting? What about going back to basics and focus on making a connection with people. People may hire designers based on how fancy the cards look, but in real estate, that is just not going to happen.

  8. Debbie Brand

    January 1, 2012 at 2:27 am

    Love the eye candy and the clean lines. Industry standards for REALTORS require certain information on all advertising including business cards. I've seen some cool ideas with that required info on the backsides.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Use the ‘Blemish Effect’ to skyrocket your sales

(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?

Published

on

blemish effect

Presenting a product or service in its most immaculate, polished state has been the strategy for virtually all organizations, and overselling items with known flaws is a practice as old as time. According to marketing researchers, however, this approach may not be the only way to achieve optimal results due to something known as the “Blemish Effect.”

The Blemish Effect isn’t quite the inverse of the perfectionist product pitch; rather, it builds on the theory that small problems with a product or service can actually throw into relief its good qualities. For example, a small scratch on the back of an otherwise pristine iPhone might draw one’s eye to the glossy finish, while an objectively perfect housing might not be appreciated in the same way.

The same goes for mildly bad press or a customer’s pros and cons list. If someone has absolutely no complaints or desires for whatever you’re marketing, the end result can look flat and lacking in nuance. Having the slightest bit of longing associated with an aspect (or lack thereof) of your business means that you have room to grow, which can be tantalizing for the eager consumer.

A Stanford study indicates that small doses of mildly negative information may actually strengthen a consumer’s positive impression of a product or service. Interesting.

Another beneficial aspect of the Blemish Effect is that it helps consumers focus their negativity. “Too good to be true” often means exactly that, and we’re eager to criticize where possible. If your product or service has a noticeable flaw which doesn’t harm the item’s use, your audience might settle for lamenting the minor flaw and favoring the rest of the product rather than looking for problems which don’t exist.

This concept also applies to expectation management. Absent an obvious blemish, it can be all to easy for consumers to envision your product or service on an unattainable level.

When they’re invariably disappointed that their unrealistic expectations weren’t fulfilled, your reputation might take a hit, or consumers might lose interest after the initial wave.

The takeaway is that consumers trust transparency, so in describing your offering, tossing in a negative boosts the perception that you’re being honest and transparent, so a graphic artist could note that while their skills are superior and their pricing reasonable, they take their time with intricate projects. The time expectation is a potentially negative aspect of their service, but expressing anything negative improves sales as it builds trust.

It should be noted that the Blemish Effect applies to minor impairments in cosmetic or adjacent qualities, not in the product or service itself. Delivering an item which is inherently flawed won’t make anyone happy.

In an age where less truly is more, the Blemish Effect stands to dictate a new wave of honesty in marketing.

Continue Reading

Business Marketing

Google Chrome will no longer allow premium extensions

(MARKETING) In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue on Chrome.

Published

on

Google Chrome open on a laptop on a organized desk.

Google has cracked down on various practices over the past couple of years, but their most recent target—the Google Chrome extensions store—has a few folks scratching their heads.
Over the span of the next few months, Google will phase out paid extensions completely, thus ending a bizarre and relatively negligible corner of internet economy.

This decision comes on the heels of a “temporary” ban on the publication of new premium extensions back in March. According to Engadget, all aspects of paid extension use—including free trials and in-app purchases—will be gone come February 2021.

To be clear, Google’s decision won’t prohibit extension developers from charging customers to use their products; instead, extension developers will be required to find alternative methods of requesting payment. We’ve seen this model work on a donation basis with extensions like AdBlock. But shifting to something similar on a comprehensive scale will be something else entirely.

Interestingly, Google’s angle appears to be in increasing user safety. The Verge reports that their initial suspension of paid extensions was put into place as a response to products that included “fraudulent transactions”, and Google’s subsequent responses since then have comprised more user-facing actions such as removing extensions published by different parties that accomplish replica tasks.

Review manipulation, use of hefty notifications as a part of an extension’s operation, and generally spammy techniques were also eyeballed by Google as problem points in their ongoing suspension leading up to the ban.

In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue. The extension store was a relatively free market in a sense—something that, given the number of parameters being enforced as of now, is less true for the time being.

Similarly, one can only wonder about which avenues vendors will choose when seeking payment for their services in the future. It’s entirely possible that, after Google Chrome shuts down payments in February, the paid section of the extension market will crumble into oblivion, the side effects of which we can’t necessarily picture.

For now, it’s probably best to hold off on buying any premium extensions; after all, there’s at least a fighting chance that they’ll all be free come February—if we make it that far.

Continue Reading

Business Marketing

Bite-sized retail: Macy’s plans to move out of malls

(BUSINESS MARKETING) While Macy’s shares have recently climbed, the department store chain is making a change in regards to big retail shopping malls.

Published

on

Macy's retail storefront, which may look different as they scale to smaller stores.

I was recently listening to a podcast on Barstool Sports, and was surprised to hear that their presenting sponsor was Macy’s. This struck me as odd considering the demographic for the show is women in their twenties to thirties, and Macy’s typically doesn’t cater to that crowd. Furthermore, department retail stores are becoming a bit antiquated as is.

The sponsorship made more sense once I learned that Macy’s is restructuring their operation, and now allowing their brand to go the way of the ghost. They feel that while malls will remain in operation, only the best (AKA the malls with the most foot traffic) will stand the test of changes in the shopping experience.

As we’ve seen a gigantic rise this year in online shopping, stores like Macy’s and JC Penney are working hard to keep themselves afloat. There is so much changing in brick and mortar retail that major shifts need to be made.

So, what is Macy’s proposing to do?

The upscale department store chain is going to be testing smaller stores in locations outside of major shopping malls. Bloomingdale’s stores will be doing the same. “We continue to believe that the best malls in the country will thrive,” CEO Jeff Gennette told CNBC analysts. “However, we also know that Macy’s and Bloomingdale’s have high potential [off]-mall and in smaller formats.”

While the pandemic assuredly plays a role in this, the need for change came even before the hit in March. Macy’s had announced in February their plans to close 125 stores in the next three years. This is in conjunction with Macy’s expansion of Macy’s Backstage, which offers more affordable options.

Gennette also stated that while those original plans are still in place, Macy’s has been closely monitoring the competition in the event that they need to adjust the store closure timeline. At the end of the second quarter, Macy’s had 771 stores, including Bloomingdale’s and Bluemercury.

Last week, Macy’s shares climbed 3 percent, after the retailer reported a more narrow loss than originally expected, along with stronger sales due to an uptick in their online business. So they’re already doing well in that regard. But will smaller stores be the change they need to survive?

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!