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2011 SAMMY Awards – named Best Socialized Business

2011 SAMMY Awards

The 2011 Social Advertising, Media and Marketing (SAMMY) Awards were presented to a variety of individuals and companies for “breakthrough achievements” in social advertising, media and marketing.

Move Inc’s brand entry won a SAMMY in the Best Socialized Business (Enterprise) category. According to Move, Inc., the results of their digital campaigns, receives thousands of consumer inquiries per year on “Ask a Realtor,” their number of Facebook fans on their Facebook page has grown by 149% in the last year, they reached over 6 million Twitter followers each month (per Radian6), and they had 340,000 video views on their YouTube channel.

2011 SAMMY winners

Best Engagement Campaign
WINNER: Deep Focus / Microsoft Windows Phone 7
R&R Partners / Visit Las Vegas
Appssavvy / Frito Lay

Best Engagement Campaign – BtoB
Dun & Bradstreet Credibility Corp.

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Best Direct Response Campaign
Kellogg Company Pop-Tarts / Biggs Gilmore

Best Branded Social Game
WINNER: WildTangent / Levi’s
Hands-On Entertainment World Poker Tour
Initiative / Lionsgate “The Expendables”

Best Integrated Social/Cross Media Campaign
WINNER: Biggs|Gilmore / Kimberly-Clark Cottonelle
The Glass Agency / Sac Deflated
Moxie / 20th Century Fox “Rio” / Nickelodeon

Best Social/Mobile Integrated Campaign
MEDL Mobile / MEDL Mobile App Incubator
Chick-fil-A / Engauge

Best Social Location Based Campaign
R/GA McCormick Grill Mayor

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Best Social Promotion for a Product Launch
WINNER: R/GA / Nike Black Mamba
Deep Focus / Microsoft Windows Phone 7
Biggs|Gilmore / Kellogg’s Crunchy Nut Live

Best Social Creative 
WINNER: R/GA / Nike Black Mamba
Deep Focus / Microsoft Windows Phone 7
R/GA / McCormick Grill

Best Branded Social Fan Page
WINNER: Biggs|Gilmore / Kellogg’s Pop-Tarts
360i / Coca-Cola

Best Branded Viral Video
WINNER: The Visionaire Group / Lionsgate “The Last Exorcism”
Room 214 / Linux Foundations
Biggs|Gilmore / Kimberly-Clark Cottonelle

Best Twitter Branding Campaign
WINNER: HBO / True Blood
The New York Times / Digital Subscriptions
Rickshaw Bagworks /

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Best Social Media Platform Innovation
WINNER: R/GA / Pay w/a Tweet
American Express / Your Buzz
Kargo XXL / Ready or Not App

Best Use of Social Media for Social Good
WINNER: Deep Focus / The Goodness Engine
Hill Holiday / Liberty Mutual
R/GA / Armani Drops for Life

Best Branded Social Community
WINNER: R/GA / Walmart Facebook
Affinitive / Random House Random Buzzers
Doner / Del Taco

Best Social Community BtoB
Dun & Bradstreet Credibility Corp

Best Socialized Business – Enterprise
Move Inc. /

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Best Socialized Business – Midsize
Converseon / IntegraMed

Best Socialized Business – Small

Best Social CRM Campaign
WINNER: American Express OPEN / YourBuzz
The New York Times
Biggs|Gilmore / Kellogg’s Pop-Tarts

Best Social Listening Strategy
WINNER: Converseon / Walmart
eBay /Just Drive Media

Best Social Media Marketing Agency
Deep Focus

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Best in Show
R/GA / Nike Black Mamba

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  1. Jared Gruber

    September 27, 2011 at 8:00 pm

    Congrats to all the nominees & winners, but that's such good news to hear about They certainly deserve the distinction!

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